Iannarino

OCTOBER 19, 2022

The profession of sales continues to evolve. Over time, the role of the salesperson has been sliced into two different roles, the business development representative (BDR) and the salesperson who closes the deal. The business development rep is responsible for cold outreach and qualifying the prospective client. Once they have connected the prospective client and qualified them, the BDR turns the prospect and sale over to an experienced salesperson.

Represent 268

Represent Sales Clients Prospecting 268

Martech

OCTOBER 19, 2022

Consumer data collection has exploded over the past decade. As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. All these signals build a rich profile for targeting and personalization. Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers.

Customers 136

Customers Cross-sell Retail Prospecting 136

Search Engine Land

OCTOBER 19, 2022

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. This can become a problem for your website if you have multiple pages competing for the same keyword and one or more of your pages are underperforming. If you’re concerned your website is experiencing harmful keyword cannibalization, don’t panic!

Engineering 114

Engineering Presentation 114

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Why? Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful.

Retail 117

Retail CTR Networking Campaign 117

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Membrain

OCTOBER 19, 2022

Come VIBE with us! We’re rolling out a new sales methodology, and we’re ready to let you in on it.

Sales 136

Sales 136

Search Engine Land

OCTOBER 19, 2022

Google is rolling out a new search ranking algorithm update targeting the more spammy side of the search results. The company is calling this update the “October 2022 spam update.” It should take about a week to fully roll out and be noticed in the search results. Google said this update is global and affects all languages. What are spam updates.

Engineering 100

Engineering 100

Salesforce

OCTOBER 19, 2022

Consumers are getting serious about values-driven shopping. A whopping 78% of them say a company’s environmental practices influence their spending decisions. And for holiday shopping, the number is even higher: 83% of consumers say they’ll seek out sustainable products and shipping options. For the sake of your customers — and the planet — it’s critical to make sustainable ecommerce a priority.

Customers 98

Customers Retail Networking Promote 98

Sales Hacker

OCTOBER 19, 2022

Sales compensation planning can be a tricky beast to tame — but know that you’re not alone. I asked 12 incredible sales leaders across the SaaS industry to share their biggest challenges with comp planning and how to overcome them. Read on, take notes, and avoid these roadblocks as you get 2023 comp planning underway. Then, I’ll help you take it to the next level with QuotaPath’s newest free resource — our Compensation Hub.

Commission 94

Commission Finance Quota Strategize 94

Salesforce

OCTOBER 19, 2022

Trailblazing a new opportunity 1. Step outside your comfort zone 2. Discover your unique skill set 3. Remain a lifelong learner Grow as a #ConfidentConsultant. I began my career at a telecom company where I had various roles, from hooking up cable lines in households to working in customer service call centers, to managing a call center. These experiences eventually led to landing my dream job as a Salesforce Functional Consultant at Deloitte.

Consult 98

Consult Start-ups Follow-up CRM 98

Search Engine Land

OCTOBER 19, 2022

Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. It’s Q4. They’re feeling stressed. On the agency side, things seem to be going well. KPIs are in line with established goals, there’s a strategy in place for the next few months, weekly calls haven’t surfaced any concerns, and there’s a healthy test-and-learn methodology in place for cre

Campaign 89

Campaign Clients Strategic planning Construction 89

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Salesforce

OCTOBER 19, 2022

Earlier this year, Salesforce research highlighted a major awareness gap between C-suite leaders and their employees: 71% of leaders said their employees were engaged with work, but only 51% of employees said they were. What’s more, 70% of leaders reported their employees were happy, but only 44% of employees said they were. This gap in perception versus reality — what I call the Great Disconnect — is stunning and has real consequences for the health of your company.

Trust 98

Trust Start-ups Growth Follow-up 98

Sales Hacker

OCTOBER 19, 2022

Revenue performance is the focus of the entire sales org. Yet questions still arise around the data being used to inform the strategy that will drive revenue performance… i.e. How do I benchmark my team? What are the individual skill gaps of my team? Who needs coaching on what? How can we increase our win rates? Join Anastasia Chihai from Outreach, and Colby Oefinger and Helen Waite from Mindtickle to learn how to identify and use those leading indicators to best inform your corrective actions

Go To Market 86

Go To Market Start-ups Sales 86

SaaStr

OCTOBER 19, 2022

From Silicon Valley to So Cal – we’re hosting a SaaStr Meetup at the Beach , Newport Beach to be exact! Join 100 of your fellow SaaS CEOs, Founders, Revenue Leaders, and investors for a SaaStr-style meetup at the Beach on Tuesday, November 15th. . We’ll be taking over the HanaHaus in Newport Beach, Lido Village on Tuesday, November 15th from 5-7:30 for a SaaStr Super Meet Up in So Cal.

Networking 88

Networking Meeting 88

Sales Hacker

OCTOBER 19, 2022

In case you missed it, buyers are at the top of the food chain. . B2B buyers expect the same convenience and ease as when they purchase B2C products. (They want to research vendors online, read reviews and product comparisons, and prefer “rep-less” interactions whenever possible.). That’s why you need to give your buyers all the materials they need to engage with you while you’re not in front of them—keeping you top of mind.

B2B 82

B2B B2C Sales Product 82

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Adaptive Business Services

OCTOBER 19, 2022

Or the next day, the next week, or even the next month? I spent the majority of my life as a terrible procrastinator. I would study for tests the night before (Cliff’s Notes). I would write papers the day before they were due. Most often I got by with good grades and thus … a habit was formed. This trait carried through to the business world. I rarely made my time commitments to clients.

Clients 71

Clients Business Services Presentation Service 71

Gong.io

OCTOBER 19, 2022

How are your sales reps using their time? Are they spending most of their days hitting the phones, cold emailing prospects, and hosting product demos? Or are they losing the bulk of their time on non-sales tasks? If you’re like most sales organizations, the latter scenario probably rings a bell. Rest assured, you and your team are not alone. A lot of sales teams spend more time than they should on non-sales activities.

Product 62

Product Cold Call Sales Meeting 62

David Meerman Scott

OCTOBER 19, 2022

Last week, my article about product simplicity (or, more commonly, product complexity) generated a bunch of reactions on my social feeds and email inbox. It turns out I’m not the only one frustrated with bloated software and gadgets with way too many buttons.

Product 67

Product 67

Gong.io

OCTOBER 19, 2022

I’m excited to introduce Gong Smart Trackers—the first user-trainable system that goes beyond keyword recognition to understand the context of all your customer conversations. This changes the landscape of Revenue Intelligence, by enabling companies to better detect deal risk, quantitatively track adoption of strategic initiatives, and more. Generation 1 Tech: Audio/Video.

Conversion 62

Conversion CRM Strategize Pipeline 62

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Sales Pop!

OCTOBER 19, 2022

Are you looking to expand your business and enhance your online presence? Creating and publishing videos about your company’s services online is a great place to start. About 72% of customers prefer to learn about a product or service through video. However, as straightforward as this video marketing strategy sounds, creating and uploading video content is only the beginning.

UX 52

UX Gaming User Experience Start-ups 52

Partners in Excellence

OCTOBER 19, 2022

I read an article about the key productivity metrics managers are tracking. According to the survey of over 1000 sales managers, the five most popular metrics were: CRM utilization, Calls made, Emails sent, Conversations, Use of sales tools. I was left scratching my head, thinking, “WTF??????” With the exception of conversations, none of those have been metrics I’ve cared about.

Territory 48

Territory High impact CRM Pipeline 48

SaaStr

OCTOBER 19, 2022

It’s more accessible than ever to become an entrepreneur and founder in the modern SaaS market. There’s demand for virtually any type of product you can think of, which can be as general or as specific as you’d like. Many startups kick things off with one founder, but just as many have been successful with two co-founders. Like any partnership or business venture, being a founder or co-founder takes a lot of communication and planning upfront to increase the likelihood of success.

Follow-up 105

Follow-up Up-sell Product Price 105

Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. The announcements came in Chicago as Sitecore Symposium returned to in-person for the first time since 2019. In addition to over 2,000 attendees at Chicago’s McCormick place, the digital experience platform said around 10,000 were attending online.

Product 112

Product Strategize Technology Technology 112

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming