Fri.Apr 08, 2022

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On a Sense of Control and Perspective

Iannarino

Recently, I switched my project and task manager from Todoist (a great tool, and one I have enjoyed using over a number of years) to Click-Up, a software that is more robust in some ways, while also being highly configurable. The reason I moved is due to something I learned from David Allen, the author of "Getting Things Done," and an equally important follow-up titled, "Making It All Work.".

Follow-up 281
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What Sellers Can Learn From F1 Racing

Partners in Excellence

I’m a huge fan of F1 Racing. It’s just fascinating to watch, learn about the teams, drivers, cars. I love looking at the racing strategies. In the early 2000’s I was fortunate in beginning to see a little of the behind the scenes work of the F1 teams. I was on the founding team of an AI software tool. It turned out, after each race, the teams had terabytes of data they wanted to analyze to improve how they performed in the next race.

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Worldwide spend on marketing to hit $4.7 trillion by 2025

Martech

Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. This is an increase of $1.1 trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. The biggest spenders. Most of that spending comes from the US and China.

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The Dreaded Sales Prevention Department

Engage Selling

A Sales Prevention Department? You might have one. Right on the Money thinking is all about getting your business back on the right footing so you can compete and grow … Read More. The post The Dreaded Sales Prevention Department first appeared on Colleen Francis - The Sales Leader.

Sales 112
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Gong: The #1 Reason Top Sales Reps Leave Is For a Promotion

SaaStr

There's always a 50% chance that manager you need to hire already works for you. Double check that your top ICs aren't ready. — Jason BeKind Lemkin #???????????? (@jasonlk) February 10, 2022. So Gong has a new report on Sales Talent and there’s some good data in here. It’s got the data to back up a lot of things you probably know or suspect, but with a few surprises: Reps that don’t believe they can meet their quota are looking for another job.

Promote 115
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Why marketing operations leaders have become modernizers

Martech

Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science.

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The Why and How of Successful B2B Communities

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. How much content do you consume in a day? Have you seen a drastic uptick in the time you spend consuming content over the past few years? If you’re like most people, you have. The time we spend looking at content has steadily increased – up to over six hours a day. What’s problematic, though, is that a lot of content creates more questions than answers.

B2B 97
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Indexing: A tale of two search engines

Search Engine Land

In Part 7 of our Messy SEO series, we look at the differences between Bing and Google’s indexing of MarTech’s content.

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WEBINAR: Morgan J. Ingram hosts “How to Overcome the Hardest-Hitting Cold Call Objections”

JBarrows

The post WEBINAR: Morgan J. Ingram hosts “How to Overcome the Hardest-Hitting Cold Call Objections” appeared first on JB Sales.

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The Great Marketing Reshuffle: 618,000 marketers changed jobs in 2021

Search Engine Land

And why brands or agencies that are trying to hire right now may want to offer remote work. Spoiler: demand is huge.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Marketing to Developers: Why Happy is Our Hack with DigitalOcean’s CMO Carly Brantz (Pod 545 + Video)

SaaStr

As customers become more resistant to marketing, companies need a bulletproof messaging strategy. For DigitalOcean, happiness is their marketing hack. Carly Brantz, CMO of DigitalOcean, outlines how to grow your business by creating a culture of happiness. “Cultivating growth through happiness starts by delighting your customers.”. A culture where happiness thrives is a culture where creativity and innovation will be high.

Growth 92
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Twitter will let you leave a conversation through ‘unmentioning’

Search Engine Land

A new unmentioning feature lets you and your brands leave Twitter threads.

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How marketers embrace agile ways of working

Martech

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Download the ebook (no registration required). It’s important to say “no” to work that’s not valuable. Through planning, the team should have a good sense of what the business priorities are and what they’re trying to achieve.

Trust 115
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Search Engine Land seeks editor to cover paid search marketing

Search Engine Land

Come help us educate marketers on developments in PPC, paid social media marketing, e-commerce and more.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Sales Greed Ethics and Morality.

SalesBlog!

Poor choices are made daily. Temptations and sales greed to take things too far are always there. What separates those that make correct business choices and those that don’t? Let’s take a look. I worked for a brilliant man that was a total thief. He had a high IQ, enjoyed a photographic memory, and was blessed with a beautiful intelligent family. From the outside… a quality of life most of us only dream of.