Tue.Nov 23, 2021

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Yes – Fries Do Go With That Year-End

Tibor Shanto

By Tibor Shanto. This week’s post is short and sweet, think sweet potato fries. It’s a short week, leading to a short time to the end of the sales year, so I thought I would make this short and to the point. But, before you watch the video below, you might want to put George Clinton on in the background, specifically “ Do Fries Go With That Shake?

CRM 278
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Google’s November 2021 core update hit fast and hard; here is what the data providers saw

Search Engine Land

The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast. Please visit Search Engine Land for the full article.

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Trending Sources

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How responsible marketing impacts customer retention and value

Martech

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build trust with customers, organizations need to be consistent with their marketing practices and communicate that they are being responsible.

Customers 118
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6 tactics to rank better in Google Discover

Search Engine Land

While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works. Please visit Search Engine Land for the full article.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Create A Winning Company Culture By Perfecting These 2 Elements

Gong.io

A great culture doesn’t just happen — it’s built through care and intention. Great company cultures require intentional effort. . Culture is cultivated and groomed, not just at the top, but at every level of an organization. Leaders often place focused attention on their strategic priorities, but they don’t always apply the same intentionality to building company culture.

Intrinsic 103
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Microsoft Bing launched Page insights

Search Engine Land

After months of testing, the lightbulb icon in the Bing Search results are live for all. Please visit Search Engine Land for the full article.

Launch 138

More Trending

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Why consumer privacy is Google’s ace in the hole

Search Engine Land

Google’s ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead. Please visit Search Engine Land for the full article.

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Adobe and MLB announce expanded partnership

Martech

Adobe and Major League Baseball have announced new initiatives to enhance fan engagement leveraging Adobe Experience Cloud and Adobe Creative Cloud. Adobe will also promote seamless workflows among clubs and players using Adobe Sign. For fans at the ballpark, the digital experience will potentially include directions to seats, parking promotions and concession discounts.

Sports 100
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Founder Confidential: The Highs and Lows of Fundraising with the CEOs of Boast, Coda, Expensify, LaunchDarkly and SaaStr (Podcast #497 and Video)

SaaStr

Featuring 5 prominent Founders – from Boast, Calendly, Coda, LaunchDarkly, and SaaStr – that have achieved scale, at “Founder Confidential” you will hear about the highs and lows of fundraising, working with a VC board, and real talk about what it really is like to be a true Founder. Moderated by Lloyed Lobo, Co-Founder, Boast.AI and featuring a panel of CEOs that collectively raised more than $1B, including Shishir Mehrotra, Cofounder and CEO, Coda, Edith Harbaugh, Cofou

Pitch 102
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Highspot and Gong Deepen Partnership to Help Companies Scale Winning Sales Behaviors

Highspot

New integration enables sales teams to close more deals, faster. SEATTLE, Nov. 23, 2021 /PRNewswire/ – Highspot , the sales enablement platform that improves sales performance, today announced an expanded partnership and new platform integration with Gong , the revenue intelligence platform leveraging artificial intelligence to transform revenue and customer-facing teams.

Pitch 98
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Google had a crawling issues that impacted some sites

Search Engine Land

Between November 11th and November 17th, Googlebot slowed crawling some websites. Please visit Search Engine Land for the full article.

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The Cutting Edge Techniques for an Impactful Live Event Strategy with Dooly

SaaStr

A lot can happen when it’s a live event. Some things you can prep & plan for, but others … not so much. Live events are unpredictable but always encompass two things: a) the event dates don’t change and b) you need a plan A, plan B, and at least a plan C, for when something doesn’t go accordingly to plan. Not only is this true for us here at SaaStr as the hosts of the largest B2B SaaS community conference on the planet— SaaStr Annual, but it’s true for our spons

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Convert Your Next Rejection to Future Success

Sales Pop!

Most negative responses will generally put people into a funk for a long while, so it’s best to attempt to convert your subsequent rejection to future success. Let’s examine two specific types of rejections in the business world. Interviewing for a new job or trying to acquire a new client can quickly receive responses similar to ‘not now’ or a solid ‘no!’.

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Good morning: We’re nearly there

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we’re nearly there. I mean the holiday season, with all its joys, all its pleasure and all its professional and personal stresses.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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7+ Tips On How To Build Your First Sales Team

SaaStr

Q: How do you structure a sales team when you’ve got zero experience doing sales? Well, first go get some experience with sales. At least, close the first 10 customers yourself. If you don’t, you’ll never have any idea how to do it. And the odds your first rep succeeds go way, way down. OK, assuming you know how to do it (you’ve closed 10+ customers yourself) … then how you do you structure your first team?

Sales 87
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How to Succeed at Burning Your Bridges [PODCAST]

Sandler Training

Mike Montague interviews Danny Wood, Sandler trainer from New Jersey on How to Succeed at Burning Bridges. The post How to Succeed at Burning Your Bridges [PODCAST] appeared first on Sandler Training.

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With Gratitude…

SalesProInsider

This time of year is a highlight for me. Everyone pauses for a bit to be grateful. To be thankful. To show appreciation. Every year I think, “With everything going on, THIS is the year I am most thankful.” But then I feel even more grateful the next year! The entire Sales Pro Insider team is thankful for our time with you and your attention in helping the world see that not everyone in sales is sleazy or manipulative.

Clients 62
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Learning Management System For Employee Training: How To Pick The Right One

Sales Pop!

In the past few years, when the world was shaken to the core by a virus that took over the world by storm and claimed so much for itself, the one thing that we learned was that there is nothing that we cannot do sitting in the comfort of our home. Be it training, education, or corporate work, we overcame every hurdle in our way in order to keep the work going.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How marketers can keep customers engaged using data

Martech

One of the most difficult challenges marketers face is keeping customers engaged long enough to buy. And while there are multiple factors involved, this problem often stems from bad data. Kate Adams, SVP of Marketing at data solutions company Validity, pointed to some startling statistics in her presentation at our MarTech conference: “According to MarketingSherpa, every year 25% to 30% of data becomes inaccurate, leading to less effective sales and marketing campaigns.”.

Customers 116