Iannarino

OCTOBER 26, 2022

Selling is challenging enough without having to do it at a distance. While the combination of video and audio is better than audio alone, it doesn't come close to being in the room with your prospective client. The conversations are different, something less than they should be. However, post-pandemic, virtual selling is here to stay. While salespeople are still holding face-to-face meetings with their clients , virtual selling is certain to be part of how we sell, especially for interactions li

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Force Management

OCTOBER 26, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Check our blog next week for the newest installment, or subscribe for updates straight to your inbox.

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ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.

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Customers Entertainment E-commerce Objectives and Key Results 115

Search Engine Land

OCTOBER 26, 2022

Custom reports are a super useful tool built into Google Analytics 4. You can customize any out-of-the-box report, or build your own from scratch. Here, I’ll show you how to build a GA4 custom report in less than 30 seconds. How to create a custom report in GA4 using a current report. The fastest way to create a custom report is to start from a current report that is similar to what you want to build.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Salesforce

OCTOBER 26, 2022

Create and foster a culture of inclusion Discover the Salesforce Training Provider Program See how hiring diverse talent makes a significant business impact. The Salesforce ecosystem is growing, with 9.3 million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. As companies look for new talent with these in-demand digital skills, I challenge you to get creative and explore how you can broaden your talent pool.

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Search Engine Land

OCTOBER 26, 2022

In the first part of our SEM career playbook series , we defined the roles you will likely find within the digital marketing industry. Once you have secured a great position, you need a game plan to thrive and excel. Your employer often provides opportunities to sharpen your skills and advance your SEM career. If you proactively capture every opportunity to learn and take on more responsibilities, your development will accelerate significantly.

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Education Engineering Growth Campaign 101

Search Engine Land

OCTOBER 26, 2022

The new trim video tool from YouTube turns your videos into 6-second videos that you can use for bumper ads. How convenient! Machine learning strikes again. The new tool is now available globally in Google Ads, making it easy for advertisers to create bumper ads. The tool is powered by a machine learning model that identifies important scenes and brand elements from the original video and adapts them for shorter formats, Google says.

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Engineering 98

SaaStr

OCTOBER 26, 2022

So this year has been rough on SaaS and Cloud stocks, with multiples down 75% from a year ago and the markets overall down 50% or more. But the impact hasn’t been even. Leaders like ZoomInfo and Paycom that combine strong growth with strong profits have seen their stock prices stay relatively high, often at 15x ARR still. And those without both have suffered the most.

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Search Engine Land

OCTOBER 26, 2022

Google is anticipating a busy holiday season this year. In preparation, they have just announced three new Performance Max features to help advertisers plan effective campaigns, customize their asset strategy, and evaluate your results. The Performance Planner. Advertisers can use the new Performance Planner to create campaign plans and understand how to invest their budgets while maximizing ROI.

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Partners in Excellence

OCTOBER 26, 2022

Selling is tough! I can’t imagine more of an understatement. Despite all the tricks, techniques, and gimmicks the guru’s foist on us, selling is never easy. We are trying to incite our customers to change, we are trying to help them navigate a very difficult process, we are trying to help them make a decision–for which there may be a good amount of personal risk.

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

OCTOBER 26, 2022

Yelp has just announced its newest feature that integrates Mailchimp, Realtor.com, automotive, Roadtrippers, MetLife, and more. It’s called YelpFusion. Incorporate Yelp content into Mailchimp campaigns. Mailchimp users with claimed Yelp Business Pages are now able to combine their marketing emails with content from Yelp. This includes their Yelp rating, recent reviews, photos, and business details.

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SaaStr

OCTOBER 26, 2022

AI-powered communication is helping people improve the quality and impact of their communication. Grammarly CEO Brad Hoover shares the keys to unlocking product-led growth in the enterprise through learnings from the company’s 13+ year journey helping 50,000 teams and 30 million individuals refine their writing and accomplish their goals. Climb the right mountain.

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Search Engine Land

OCTOBER 26, 2022

Google has just announced the release of v12 of the API. Here are the highlights. Taken directly from the Google Ads Developer Blog. Added support for new recommendations: RaiseTargetCpaBidTooLowRecommendation and ForecastingSetTargetRoasRecommendation. Added primary_status and primary_status_reasons to Campaign to provide insight into why a campaign is not serving or not serving optimally.

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David Meerman Scott

OCTOBER 26, 2022

Expert advice from REI Coop helps to educate and inform buyers. The company has many hundreds of educational articles and videos about all things outdoors. This fabulous content leads people into the physical stores as well as drives online purchases.

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Education 61

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Search Engine Land

OCTOBER 26, 2022

Meta shared its 2022 Q3 earnings today and, as expected, performance left a lot to be desired. Advertising revenue came in at $27.2 billion, down roughly 4% year-over-year. . The positives. Overall ad impressions were up 17%, while the cost per ad decreased 18% YoY. Monthly active users on the platform increased 2% to 2.96 billion YoY. Not news. Meta isn’t alone when it comes to underperforming earnings.

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Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground. But what is B2B prospecting? And how can you ensure your efforts are as effective as possible?

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SalesHood

OCTOBER 26, 2022

Don't Give a Sales Pitch, Have a Sales Conversation Effective selling requires a language that is not native to most people, or at least doesn’t always come naturally. To complicate matters more, every organization has different dialects and vocabulary that are unique to its services, products, culture, and sales teams, so learning [ ] The post Sales Pitch Practice: Turning Sales Pitches into Meaningful Conversations appeared first on SalesHood.

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Sales Pop!

OCTOBER 26, 2022

Online fraud is becoming even more common over the years and strongly affects online businesses, including eCommerce. While fraudsters aren’t able to physically steal anything, they can manipulate and steal credit card information. Statistics show that fraud is causing retailers more than $3 for every type of fraud made. This is not great news, but of course, you can use plenty of strategies to prevent them.

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E-commerce Commission Referrals Retail 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

SalesHood

OCTOBER 26, 2022

Sales Pitch Practice: How To Master Your Sales Pitch It’s your big moment, everyone is watching so you step up, you take a deep breath, you lock eyes with your audience and you start pitching. Your goal is to be mesmerizing, and inspirational, to connect with your audience in a way that is [ ] The post Sales Pitch Practice: How To Master Your Sales Pitch appeared first on SalesHood.

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Sales Pop!

OCTOBER 26, 2022

The good news is that Google ads work. The bad news is that people tend to spend more time while working on Google ads. Understandably, Google ads has always been a platform that every small business owner can approach and utilize it to their advantage. But it can sometimes be really overwhelming. Further, Google ads aren’t something that serves as a set-it and forget-it kind of solution.

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Campaign CTR Start-ups Follow-up 52

Membrain

OCTOBER 26, 2022

What is more valuable to your sales team than understanding why you win, and why you don’t? Probably not much. But there’s more to End of Year (EOY) win/loss analysis than just improving individual sales performance. In fact, effective win/loss analysis can help you improve almost every aspect of your business.

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Sales 25

Heinz Marketing

OCTOBER 26, 2022

By Sarah Threet, Marketing Consultant at Heinz Marketing . The rise of technology has significantly changed the strength and positioning of the marketing function within an organization over the past two decades. Historically, the purpose of marketing was to pursue brand and marketing goals that were not directly related to the overall business strategy, but now it is strategically important that marketing leaders collaborate with the rest of the organization on an overall strategy. .

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Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Martech

OCTOBER 26, 2022

Salesforce’s key announcement at this year’s Dreamforce was a new data platform solution, Genie. Genie is the latest stage in Salesforce’s multi-year customer data journey. It launched a CDP , to be known as 360 Audiences in 2020. In early 2021, the name was withdrawn in favor of the simple Salesforce CDP. Now Salesforce is dreaming of Genie.

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Salesforce

OCTOBER 26, 2022

Let’s face it: If you’re not offering personalized experiences, you’re probably losing valuable customers. However, even with countless resources available to improve personalization, marketers still face many hurdles when executing their strategy. If you’re just starting this journey (or tired of hitting roadblocks), we’ve outlined some personalization challenges to watch out for — and how you can overcome them.

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Martech

OCTOBER 26, 2022

A digital asset management (DAM) system is a must have for marketing organizations. They can accelerate time to market, cut the work it takes to find the right content and get it approved, while providing a single source of truth and brand messaging. That’s the promise, but the reality frequently falls far short. Don’t despair. Michelle Tackabery, digital asset management specialist at Oneida Nation Enterprises, has three simple things you can do to superpower your DAM. 1: Capture workflow proce

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