Tue.Jun 14, 2022

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How Does Your Client Know What They Don't Know

Iannarino

The concept of being One-Up causes some to have a negative reaction, as it breaks the old paradigm of the legacy approach to sales, one that is now too transactional and devoid of any real value for the client. The book, Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative , appeals to those who are already One-Up, giving a name to what great salespeople have always done.

Clients 237
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How to Increase Your Return On Luck as a Business Leader

Predictable Revenue

Simon Severino joins the Predictable Revenue podcast to discuss how to increase your return on luck as a business leader. The post How to Increase Your Return On Luck as a Business Leader appeared first on Predictable Revenue.

Sales 100
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Level up Your Data Skills With the New CRM Analytics Release

Salesforce

The CRM Analytics Summer ’22 Release is here! And it brings a variety of exciting updates and new features. The new release from CRM Analytics (formerly known as Tableau CRM) will allow you to seamlessly access, collaborate, and share insights from anywhere. Let’s look at some exciting features in the Summer ’22 release: Leverage machine learning to extract keywords from large text fields with Einstein Discovery Text Clustering.

CRM 98
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IAB releases proposed standards for in-game ads

Martech

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. “As more companies enter the gaming ecosystem, it’s critical that IAB and IAB Tech Lab gather the industry to help establish uniform standards needed to create consistency across the in-game advertising marketplace,” said the IAB in a r

Gaming 99
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Prospecting Presentation….

Partners in Excellence

I was recently asked to review the “first meeting” presentation for a large technology organization. As a disclaimer, this organization’s presentation was no different than 100’s of these that I’ve seen from other organizations, or pitches that have been inflicted on me in first meetings with potential vendors. But, it’s interesting to look at this as an example of how we “connect” with customers.

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CloudShare integrates product experience platform with HubSpot

Martech

San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training. B2B marketers will now be able to access data on product competence and engagement on the CloudShare platform directly within HubSpot, streamlining the use of the data.

Product 97

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Salary and Career: Julia Monahan gets the data to support the hunch

Martech

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Julia Monahan. She’s director of CRM at Greater Good and has worked in marketing for more than a decade. What’s your career path been? I came through graphic design, got my undergraduate degree in graphic design.

Retail 95
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What is ASC 606? A Guide to Its Ins & Outs

Hubspot

Ah, here you are — searching for articles on the riveting topic of revenue recognition and the latest accounting standard, otherwise known as ASC 606. You’re here because you know that when you run a business, there is typically one goal. Some call it earnings, profit, or income, but at its core, it’s revenue. You’re probably also aware that how your company accounts for revenue depends on different factors.

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Are you a Marketer or Maestro? The answer has a big impact on your salary and career

Martech

The 2022 MarTech Salary and Career Survey , created jointly by MarTech and chiefmartec.com, found two major groups of marketing professionals leading the way in the field. Depending on which side of the dividing line marketing professionals place themselves, they will have certain tendencies that could influence their day-to-day tasks, who they report to and even how much money they earn.

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How to get better results faster from your pipeline

DoubleDigit Sales

The post How to get better results faster from your pipeline appeared first on DoubleDigit Sales.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Follow Your Calling with Steve Rizzo

Sell Or Die

Do you know your calling in life? Are you willing to face your fears to achieve that calling? Steve Rizzo, The Attitude Adjuster, walks us through his journey from a stand-up comedian with openers, like Chris Rock, to the emergence and scary beginning of his personal development and motivational speaking career. Be sure to check out Steve's content and books, especially Conversations with Bob here: Conversations with Bob Steve's Books [link] If you enjoyed this episode please be sure to follo

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WEBINAR: James Buckley hosts “How to Close EMEA Deals Before the Summer Slowdown”

JBarrows

The post WEBINAR: James Buckley hosts “How to Close EMEA Deals Before the Summer Slowdown” appeared first on JB Sales.

Closing 17
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What you need to know to grow your e-commerce business

Martech

E-commerce activity has grown substantially over the past two years. While online shopping was already primed for healthy growth over the next decade, the COVID-19 pandemic accelerated any past projections. Globally, e-commerce sales saw a 27.6% growth rate throughout 2021. With these growth numbers, Insider Intelligence expects that the worldwide e-commerce market will reach $5 trillion in 2022, and $6 trillion will be hit only two years later in 2024.

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15 Motivational Sales Quotes to Inspire Your Sales Team

criteria for success

Motivational Sales Quotes. Are you looking for some motivational sales quotes to inspire your sales team? We've got you covered! We’ve put together a list of 15 motivational sales quotes from professional sales trainers, speakers, and authors. You’ll hear sales advice from industry leaders including Stephen Covey, Jill Konrath , Napoleon Hill, Michael Gerber, Simon Sinek, Malcolm Gladwell, and more.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Best Practices to Establish a Single Source of Truth (SSOT) for A/B Testing

ConversionXL

Your CX testing lives or dies on the quality of your data. You can’t form valid, testable hypotheses using questionable data. And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value.