Mon.Feb 28, 2022

article thumbnail

Best Route Planner for Field Sales Reps

Veloxy

Despite the growing use of Google Maps and Waze amongst field reps for getting from client a to client b, route planning has more to do with optimization and time efficiency than mere directions. While you can manually add multiple stops ahead of time using Google Maps, there are missing route planning features that are key to helping field salespeople hit quota and exceed customer expectations.

Territory 221
article thumbnail

4 qualities of an intent-driven marketing automation email program

Martech

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. Who’s right? I don’t know. But I know it’s the wrong question because email and social media don’t play the same roles. Much of the difference comes down to capturing, measuring and acting on intent.

B2C 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Step by Step Guide to Outbound Sales Call Mapping

Predictable Revenue

Learn the five key steps of outbound sales call mapping so you can put together an effective plan to help you and your outbound sales team close more deals. The post Step by Step Guide to Outbound Sales Call Mapping appeared first on Predictable Revenue.

Sales 126
article thumbnail

Folks Are Going Back to the Office. It’s Just a Different Office. A Deep Dive with Raise.Work

SaaStr

Now that we’re in the New Normal, what will the office really be like — now that we are all pretty good at running distributed teams? I wanted data, so I brought the CEO and the new VP of New York for Raise.Work together for a deep-dive on where it’s all going. Raise.Work is a leader in planning, leasing and sourcing tech real estate spaces.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Google brand SERPs: Why you must dominate People Also Ask

Search Engine Land

It’s time to pay attention to People Also Asked questions asked around and about your brand in Google’s SERPs. Here’s why. Please visit Search Engine Land for the full article.

article thumbnail

Dear SaaStr: Where Do You Draw the Line When Companies Ask for a Custom Feature?

SaaStr

Q: Where do you draw the line when companies ask for customization for a SaaS product? I feel this is perhaps the point founders get the worst advice of all. Especially from VCs, B2C folks, and folks that have never sold bigger deals and into the enterprise. One-off customization per se is bad. This is SaaS, not a services business. But. Being paid a lot to build something important already on your roadmap can be magical.

B2C 107

More Trending

article thumbnail

15 Ways to Help Your Sales Team in 2022

SaaStr

2022 — the year we’re now in the New Normal. Back to getting on jets, doing real events and field marketing, but also … living primarily distributed start-up lives, on top of Zoom. A few ideas on how to help the sales team make this your best year so far: Hire dedicated sales / revenue ops. Many of you will have little to no dedicated help in sales operations , even up to $10m ARR or beyond.

Quota 98
article thumbnail

Driving Employee Engagement with Al Cini

criteria for success

Happy Monday, Let's Talk Sales listeners! We're back with another fantastic guest – Al Cini! Al Cini is the Managing Partner of BCAT Partners, LLC , which uses a brand and culture alignment toolkit to drive employee engagement and performance. He’s a prolific speaker and facilitator, including hosting the weekly “CEO Chat” program on RVN TV. . Based in the New York area, Al has extensive experience in project management and systems integration at organizations including Apple, GE, and NBC U

Growth 96
article thumbnail

Etsy sellers to pay 30% higher transaction fees beginning in April

Search Engine Land

A “considerable portion” of the revenue from the fee increase will be reinvested into the marketplace, Etsy says. Please visit Search Engine Land for the full article.

article thumbnail

Bounteous teams up with Acquia to launch CDP training services

Martech

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. Acquia acquired the AgilOne CDP and integrated it with their campaign management and personalization solutions in the Acquia Marketing Cloud back in 2020.

Launch 98
article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

article thumbnail

Rethinking Value

Partners in Excellence

I was having a fascinating conversation with a good friend and client. We were talking about the challenges his people had in articulating value and differentiation. The products they sell had become highly commoditized. In the past, where there had been significant product based differentiation, over time, with more competition and market changes, everty thing changed.

Price 86
article thumbnail

Good morning: Find the right tone for these troubled times

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the right tone is priceless in this uncertain world. On LinkedIn, marketing operations leader Sarah McNamara said , “I am sending all of the good vibes that I have to the people of Ukraine, and I salute those in Russia who

Consult 98
article thumbnail

Episode 19: Soft Inbound

Sales Hacker

Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Growth 89
article thumbnail

NBCUniversal partners with Anzu.io to provide in-game ads for marketers

Martech

NBCUniversal is partnering with blended in-game advertising platform Anzu.io to provide access to in-game inventory across mobile devices, PCs, streaming services and consoles. Through its One Platform ad solution, NBCUniversal will be a global sales partner with Anzu, as well as an exclusive third-party seller in the U.S. and UK, according to published reports.

Gaming 98
article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

Why Social Media is so Important to Online Retail Businesses

Sales Pop!

The internet is changing the way that people carry out everyday activities. It is completely normal for someone to look to the internet for solutions to anything from taxis, entertainment, grocery shopping, and retail purchases. Retail ecommerce sales exceeded $4 trillion worldwide in 2020 with a total sales growth of nearly 50%. Although Covid certainly had an impact on people making more purchases online, ecommerce has been growing steadily for a number of years.

Retail 52
article thumbnail

Sales Self Expediency.

SalesBlog!

A common trait of top producing sales professionals is their understanding of self expediency. It’s like they have an internal alarm that goes off at certain times and/or under certain conditions. This is different than how to build expediency in the sale. This is expediency in goals and performance. Setting goals is great but in just doing that they’re worthless.

article thumbnail

The Client Pitch: What It Is & 7 Tips for Nailing One

Hubspot

Landing clients is a tricky process that requires a lot of tactful communication, finesse, strategy, and — in many cases — luck. Getting to the home stretch is a struggle in itself, so if you manage to get to the finish line with a potential client, you'd better know how to cross it. The process of "crossing the finish line" in this context is most commonly known as a client pitch.

Pitch 53
article thumbnail

Location Based Services Smart for Business.

SalesBlog!

I recently investigated Foursquare , Yowza!! and others. I’m not a game guy and definitely don’t use coupons but this mobile presence idea is intriguing to me and should be to you. In the science fiction movie Minority Report Tom Cruise walks by displays that identify him, present a product, and customize the ad with his name. With location-based services what would stop a business from doing this on your smart phone?

Service 52
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

WEBINAR: Leslie Douglas & Shelly Gupta Correa host “3 Proven Tactics for Self-Sourcing Qualified Pipeline”

JBarrows

The post WEBINAR: Leslie Douglas & Shelly Gupta Correa host “3 Proven Tactics for Self-Sourcing Qualified Pipeline” appeared first on JB Sales.

article thumbnail

Achieving Sales Effectiveness Supremacy

Iannarino

Occasionally, some smart entrepreneur comes up with a product or service so much better than anything else in their category that they dominate the market. With the iPhone, Steve Jobs created a single device that eventually destroyed the two largest phone manufacturers. Travis Kalanick and Garett Camp started Uber and changed transportation forever, making it difficult for consumers to even consider a taxi once they’d used the Uber app.

article thumbnail

Sales Pipeline Radio, Episode 309: Q & A with Cindy Knezevich @cindyknez

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

article thumbnail

The Only “Guaranteed” Sales Advice!

Partners in Excellence

Everyday we are deluged with tips, techniques, hacks, and tricks to improve our ability to prospect, sell, win, achieve quotas. Some of it is good, some is well intended, too much is just a demonstration of ego or an attempt to separate people from their money. There is no end to the pronouncements, “Just do these 2 [Insert your own number] things and you will win!

article thumbnail

2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

article thumbnail

Change Your Mindset to Get Over Call Reluctance

Sales Coach Dew

Making excuses instead of sales calls? Discover how to overcome call reluctance and keep your sales pipeline strong. Every salesperson needs to convert leads into closed deals. Making sales calls to a prospect list is the only way to keep your sales pipeline full. If it runs dry, so will your revenue. We all know this, but sooner or later, most sales professionals face a huge obstacle clogging their pipeline: themselves.

article thumbnail

3 ways to optimize internal linking

Search Engine Land

Poor internal link structure can end up harming your site’s rankings. At SMX Next, Jonathan Epstein showed how marketers can prevent PageRank loss with better internal linking. Please visit Search Engine Land for the full article.