Mon.Feb 21, 2022

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The Monday Morning Breakfast For Champions Podcast – Episode 60 – Olivier Rivière

Tibor Shanto

Incudes OVERTIME segment. Olivier helps Sales and Marketing leaders and their teams at companies operating in COMPLEX B2B and B2G ENVIRONMENTS improve SALES PERFORMANCE and CUSTOMER MANAGEMENT for RETENTION and GROWTH. Working with Sales or Marketing organisation with KAM/GAM programme, a Sales Enablement & Effectiveness Team or a Sales Academy.

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Core web vitals vs. page experience: How they are different

Search Engine Land

Core web vitals are important, but they’re just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals. Please visit Search Engine Land for the full article.

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Trending Sources

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Is the SDR Model Truly Dead? Industry Experts Weigh In

Predictable Revenue

Industry experts join the Predictable Revenue panel to weigh in on the SDR model–what works, what doesn’t, and how to leverage the system for success. The post Is the SDR Model Truly Dead? Industry Experts Weigh In appeared first on Predictable Revenue.

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3 Marketing Email Best Practices That Work Every Time

Salesforce

When it comes to email strategy and outreach, you can’t afford to be left behind. Marketers develop email best practices and personalized email campaigns that create a rich, holistic customer experience. You know email campaigns should follow the flow of the customer journey. But in my industry experience, I’ve found that too many marketers leave opportunities on the table.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Shaping Your Future: A Quote by Idowu Koyenikan

criteria for success

Happy Monday, Let's Talk Sales listeners! For today's episode, we're sharing an inspirational quote from Idowu Koyenikan about shaping your future. Idowu Koyenikan is an internationally acclaimed organizational consultant and author. Here's his quote: “When you do the things in the present that you can see, you are shaping the future that you are yet to see.”.

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Amplifying Our Underrepresented Community Trailblazers

Salesforce

Representation matters Inspiring a new series Being the #AskTheTrailblazer host Trailblazer impact Trailblazer Community impact Get involved! As someone who made a career pivot into tech, I understand the impact that representation plays in fostering a growth mindset. At the beginning of my career, I leveraged Trailhead—Salesforce’s free online learning platform —my global network, countless tutorials, and workshops to learn about Salesforce and how to have an impact in the technology sector.

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Why Should You Take Out A Personal Loan?

Sales Pop!

3 Ways Taking Out A Personal Loan Can Improve Your Life. A personal loan is a short and small-scale loan that does not have to be used in a designated way. Unlike an auto loan or a mortgage, when you take out a personal loan, you can choose what you spend it on. They can be used by people to ease difficult financial situations or support themselves during an emergency.

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How a B2B Snack Food Pioneer Tackled D2C Channels – And Won

Salesforce

Snack food brand KIND Snacks is a top-selling nut bar on Amazon and its health-focused products are available nationwide – at supermarkets, specialty stores, and big-box retailers. When its business began in 2004, KIND built a strong B2B distribution model with great success. The next step? Tackling the untapped opportunity of direct-to-consumer (D2C) channels.

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How to improve E-A-T for YMYL pages

Search Engine Land

Learn what type of content Google considers to be YMYL and where to focus your SEO efforts to improve E-A-T for those pages. Please visit Search Engine Land for the full article.

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Good morning: How will you reach your audiences?

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how do you plan to reach your audiences? I think it’s fair to say that marketing is at an inflection point — and that goes for advertising and publishing too.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April

Search Engine Land

Advertisers in sensitive verticals will remain opted out of this change for existing campaigns. Please visit Search Engine Land for the full article.

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Real Story on MarTech: Most important vendor selection tips

Martech

For the past 20 years at Real Story Group, we’ve helped hundreds of enterprises make good martech stack decisions, and over that span, I’ve been fortunate to advise a wide array of technology selection teams. I saw a lot of things go well, and many things go…not so well. Oh, the lessons we learned! The most important finding, though, was that spreadsheet-heavy, waterfall-based selection methods just weren’t cutting it anymore.

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Episode 18: Just Trying to Help

Sales Hacker

Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

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Cold Calling: What It Is & How to Do It Right

Hubspot

Cold calling — a staple of several (if not most) sales org's operations that's every bit as frustrating as it is prevalent. It's a tricky process that takes a lot of patience, persistence, practice, and finesse to nail consistently. Here, we'll take a closer look at what cold calling is, review why sales orgs still leverage it, and see some strategies you can employ to do it right.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Empower Your Sales Team: 10 Impactful Sales Team Management Strategies

Outreach

Managing a successful sales team requires a thoughtful, strategic approach: One that’s built upon a foundation of rep engagement, a collaborative culture, and achievable goals. But, in the wake of the COVID-19 pandemic and an ever-changing sales landscape, sales managers and leaders frequently struggle to implement effective management strategies that set their teams up for both short- and long-term success.

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LIVE WORKSHOP: Morgan J. Ingram & Gabrielle Blackwell host “Cold Calling + Objection Handling”

JBarrows

The post LIVE WORKSHOP: Morgan J. Ingram & Gabrielle Blackwell host “Cold Calling + Objection Handling” appeared first on JB Sales.

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5 Tips for Talking About Your Competition

Cerebral Selling

“How should I talk about my competition to customers and prospects?” A great question and deceptive complex question that I get asked a fair bit. Of course, as salespeople, we have a natural tendency to want to defend our products and services but also to elevate and differentiate them over our competitors. At the same time, we need to do it all in a way that comes off as authentic and credible and not arrogant or petty.

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FREE IN PERSON EVENT: “More Social Than SaaS”

JBarrows

The post FREE IN PERSON EVENT: “More Social Than SaaS” appeared first on JB Sales.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Static ROI metrics, meet dynamic marketing situation

Martech

This is the second part of a two-part article. The first part, “Return on investment is missing in action,” can be found here. Life would be a lot simpler if marketing were a machine. Your marketing budget would produce an expected return on investment, given a fixed input. In real life, calculating ROI on your marketing spend is impossible.

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WEBINAR: Morgan J. Ingram hosts “How to Get Clients Like Coca-Cola”

JBarrows

The post WEBINAR: Morgan J. Ingram hosts “How to Get Clients Like Coca-Cola” appeared first on JB Sales.

Clients 17
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How to Build a Cloud-Based SaaS Application in 5 Steps

Sales Pop!

Introduction. Software as a Service is a relatively new – but hugely popular – cloud-based software delivery method. Providing solutions to business problems, usually via a subscription service, is the new alternative to the traditional buying of a software license. One reason for its popularity is its convenience. You may not want or need a 12-month plan in place.

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Chasing The Money

Partners in Excellence

Opportunities for sales people are skyrocketing. As we emerge from the pandemic, as organizations cope with the “great resignation,” there are more opportunities than there are good sales people to fill them. As a result, organizations are tossing money at the problem, comp increases of as much as 30-40% are common. A recent article said average tenures for sales people have declined to 11 months.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Beating the Curse of the Democratic Leader

Iannarino

You are a modern leader , one smart enough to engage your team, improving their plan by allowing others to contribute to their decisions. Some of your team's contributions are valuable, with many ideas stemming from their different views and experiences. Because you invite them to own and participate in certain decisions, your team is more committed to the plan.

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Sales Pipeline Radio, Episode 308: Q & A with Murali Nemani @muralinemani

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.