Thu.Feb 17, 2022

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4 Cold Calling Scripts to Close any Sale

Iannarino

Cold calling gets a bad rap these days. You may have seen the statistic that most cold calling professionals report a 2% success rate. The truth is, with the right scripts, you can make cold calling work for your business.

Cold Call 314
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The Four C’s of Great Salespeople: Part 2

Anthony Cole Training

We have identified the four Cs of great salespeople and how mastering these traits will lead to better relationship selling and advanced selling skills. This week we are turning our attention to trait #2; Confidence. Great salespeople are almost always confident and express that confidence in three areas.

Sell 245
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Trending Sources

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Creating Your Roadmap for Sales Success: Practicalities for Using Your Sales Process – Episode 5

SalesProInsider

While GPS navigation systems have largely made paper roadmaps obsolete for physical journeys, a roadmap for reaching the destination of success in converting clients is still very relevant. That’s what this series on Creating Your Roadmap for Sales Success has been all about: To help you create your sales roadmap so that you can move more of those hard-earned leads into clients and continue to grow that relationship individually and in reaching out to others.

Process 105
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Google confirms Standard Shopping campaigns will remain available

Search Engine Land

This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products. Please visit Search Engine Land for the full article.

Campaign 106
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to use QR codes to leverage CTV and cross-channel campaigns

Martech

The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due. QR codes have been around for years, but they’re proving to be even more effective in engaging consumers across channels. That’s because audiences watching TV in groups for big events like the recent Super Bowl are sitting there with phones in hand, ready to take action.

Campaign 102
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How to avoid international SEO mistakes

Search Engine Land

International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets. Please visit Search Engine Land for the full article.

More Trending

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In Praise of Middle Managers

Salesforce

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. Among them — be unappreciated, be replaced on a whim, file all day — one aspired to claw his way up to middle management. The low regard with which middle managers are held hasn’t improved much since then. Experts say that’s a mistake as the nature of work undergoes profound change.

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Who thinks you’re customer-driven, you or your customers?

Martech

Here’s a fun weekend exercise. Round up 10 marketing executives and ask them if they consider themselves customer-driven. I would bet that nine out of 10 would say yes, and the other person would explain that they focus on other things which eventually benefit the customer. The importance of the customer is so significant that most of the marketing buzzwords are about them — customer journey , customer experience (CX), customer insights, and so forth.

Customers 102
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Trailblazer Bootcamp: Build Expertise and Accelerate Your Team’s Certification Path

Salesforce

How can Trailblazer Bootcamp empower my teams? What kind of learning experiences can my teams expect? Why should I invest in skilling up and certifying my teams? Empower your employees to grow their careers Where is Trailblazer Bootcamp being offered? Preparing for the new world of work is one of the defining business problems of our time. As jobs evolve, so will the skills needed to perform them.

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The B2B customer journey is set on a digital track

Martech

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Our perception is that changes in consumer expectations and buying practices are reflected in similar changes for the B2B buyer. To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services.

B2B 98
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Top ABM Metrics You Should Be Tracking

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. Marketing metrics can be messy. Measuring the marketing contribution has never been easy. With so many tools and tech at your disposal, marketers are finding it even more difficult to measure and what ‘not’ to measure. If you are particularly interested in top ABM metrics to track your program success, keep reading.

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Spotify acquires Podsights and Chartable

Martech

Spotify announced the acquisition of podcast advertising measurement service Podsights, as well as Chartable, a podcast analytics platform. The move aims at boosting measurement, attribution and insights in audio ad campaigns. Brands looking to reach the large audiences drawn by popular podcasts will have a greater incentive to do so when they can improve the measurement and precision of campaigns.

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Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal (Video)

SaaStr

People do not want to buy one-size-fits-all solutions. Rather, they are looking for something flexible and adaptable to their unique needs. . When marketing teams spend the bulk of their time completing manual tasks, data gets siloed, workflows break down, and leaders do not have the visibility they need to make customer-focused decisions. Airtable ’s CMO Archana Agrawal shares how marketers can tackle these challenges to develop solid marketing foundations for rapid customer acquisition and gro

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LiveRamp’s ATS identity solution adopted by Hearst magazines

Martech

Hearst Magazines has announced that it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across all 25 of its U.S. brands including Elle, Esquire and Good Housekeeping. ATS allows publishers and their supply-side partners to resolve first-party data to encrypted, anonymous “identity envelopes,” supporting the possibility of reaching users across different platforms without the use of third-party cookies.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Where Will Sales Investments Pay off in 2022?

Sales Hacker

COVID-19 has changed people’s buying habits, and that’s just as true for B2B buyers as it is for individual consumers. As we begin 2022, B2B buyers are more digitally inclined than ever. They’re researching business products and services online, purchasing via websites as much as they can, and foregoing interactions with sales representatives whenever possible.

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Google vs. Edible Arrangements: Court rejects ‘theft’ claim

Search Engine Land

Edible Arrangements was seeking damages from Google for selling its name via search ads. The court didn’t bite. Please visit Search Engine Land for the full article.

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Thanks to Brex, Sisu Data, Tiny Technologies, Avnio, and Baton for Sponsoring SaaStr Annual 2022!

SaaStr

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Brex is all-in-one finance for growing businesses. They help companies spend, save, and earn smarter—and take every dollar further—by doing more than a bank, bookkeeping, or reward program could ever do alone.

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Google launches Google Business Profiles calls API

Search Engine Land

Businesses can pull call history data from this API and into their CRM software. Please visit Search Engine Land for the full article.

Launch 101
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Onboarding: The Infinity Approach

Sales Pop!

In the earlier days of software, onboarding went like this: the correct number of licenses were purchased, there was an onboarding process, then setup, and then you were done—end of story. In the last couple of years, this has completely changed. Since we have created the API Interfaces and Webhooks there is no longer a single software setup and onboarding—it is a series of iterations.

CRM 98
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Amazon and Visa come to a truce over fee increases

Search Engine Land

After months of feuding, Amazon will continue to accept Visa credit cards at its websites and stores. Please visit Search Engine Land for the full article.

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6 Ways to be More Consistent in the Inconsistent World of Sales

Spiro Technologies

One of the biggest challenges that salespeople (and their managers) face is performing consistently. Anybody can have a great month or quarter, but those who can deliver month in and month out are the highest paid and most valued performers. It’s like the difference between a one-hit wonder band and the Rolling Stones. But, how do you become more consistent, especially when things can change so quickly all around you?

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Google dropping follow and welcome offers in local listings

Search Engine Land

Soon, you won’t be able to follow local businesses in Google anymore. Please visit Search Engine Land for the full article.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.