Iannarino

APRIL 20, 2023

A senior leader was unhappy with his sales force because they consistently failed to meet their sales targets. To improve their sales results, he ran some calculations that showed his team had a 12 percent win rate. Incidentally, this seems to be an average win rate in B2B sales when companies rely on requests for proposals (RFP). Based on his math, he asked his team to create a sales pipeline that was 800 percent of their individual sales quotas.

Quota 270

Quota Pipeline B2B Meeting 270

Force Management

APRIL 20, 2023

Selling to C-level leaders is a crucial skill for your sales force if you want to grow your average deal size. Especially in today’s environment of economic uncertainty, big price tags are not getting approved without skillful execution of these conversations.

Price 112

Price Conversion Sell Sales 112

Search Engine Land

APRIL 20, 2023

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. From novice and experienced bloggers and small businesses to the largest ecommerce and news websites, WordPress has been a popular choice because of its simplicity in set-up, endless customization, and large actively supported community.

Real Estate 114

Real Estate Engineering UX Networking 114

Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. The scale alone can be staggering. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that?

Customers 109

Customers Non-Profits GTM Consult 109

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

APRIL 20, 2023

Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. Based on an internal presentation for advertisers obtained by the Financial Times , the Alphabet-owned company plans to utilize AI for generating unique ads using materials provided by human marketers.

Campaign 99

Campaign Presentation Technology Technology 99

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. RMN revenue in 2022 was estimated at $37.5 billion by the IAB in their Internet Advertising Revenue Report. The key to RMN’s success is how interactions with brands can enhance the shopper experience. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind.

Retail 102

Retail Networking Launch Customers 102

Martech

APRIL 20, 2023

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences.

Presentation 97

Presentation Customers Service B2B 97

Salesforce

APRIL 20, 2023

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. Maintaining CPRA compliance — and keeping an eye on upcoming data laws — will help you better connect with customers in ways that respect data privacy. Policymakers are increasingly stringent toward the use of third-party data, which is information that a consumer did not specifically provide to a given business (such as cross-w

Legal 96

Legal Cross-sell Represent Trust 96

Martech

APRIL 20, 2023

We usually only cover AI-powered martech products that are available to use now. However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.

Product 96

Product B2C Campaign Contact 96

Search Engine Land

APRIL 20, 2023

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences.

Engineering 92

Engineering Presentation Customers Conversion 92

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Partners in Excellence

APRIL 20, 2023

As we face tougher business and economic times, I see too many organizations implementing frenzied strategies of doing more–more prospecting, more outreaches, more activities, more deals. And along with that, more meetings discussing why things aren’t working and trying to figure out what more to do. There are the endless management mantras focused on belt tightening, and “doing more with less.” But these strategies are doomed to failure.

Prospecting 86

Prospecting Meeting Closing Sell 86

Search Engine Land

APRIL 20, 2023

Google has just announced four new enhancements for the GA4 homepage. New welcome tutorial New banner along the top of the Home page Improvements to the Suggested for you section Dismiss suggestions, insights, and recommendations What’s new. You can read more about the new features on Google’s Analytics Help page. Introduction of a new welcome tutorial.

Engineering 92

Engineering Process 92

SaaStr

APRIL 20, 2023

We’re less than 7 weeks away from SaaStr Europa in London, June 6-7 ! As always, we have an amazing agenda for you! Here are just a few of the top SaaS leaders that will be speaking: Hillary Ball | Partner | Atomico David Duckworth | Co-Founder & COO | Ben Fred Hagenauer | Partner | Speedinvest Edward Keelan | Investment Principal | Octopus Ventures Hannah Seal | Partner | Index Ventures Harry Stebbinngs | Founder | 20VC & Stride.VC Georgia Stevenson | Partner | Index Ventures Get

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Search Engine Land

APRIL 20, 2023

Was your website or content used to help train AI systems as part of Google’s C4 dataset? A new search tool from the Washington Post lets you find out. Why we care. The dataset includes the types of websites and content creators that generative AI could potentially negatively impact or even wipe out, such as news and media publishers, blogs and marketing.

Engineering 91

Engineering Process 91

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Campaign

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey. This data can illuminate when the prospect is actively considering purchasing your product/service.

B2B 58

B2B Customers Education Contract 58

The Digital Technology

APRIL 20, 2023

In today’s digital age, having a website is essential for any business or organization. However, just having a website is not enough; it requires regular maintenance to ensure that it functions optimally and remains secure. With the increasing complexity of websites, web maintenance has become a specialized service that requires professional attention.

Service 52

Service 52

Sales Pop!

APRIL 20, 2023

Long gone are the days when you could rely on outdated tactics and expect your ecommerce site to thrive. We’re now living in an era when online shopping is constantly evolving. And if you want to remain relevant, you’ve got to keep an eye on the latest marketing trends. Now, you need to adapt to the shifting landscape to be able to deliver the best user experience for your customers.

Niche 52

Niche Trust Represent Retail 52

Search Engine Land

APRIL 20, 2023

Google Business Profile is an effective marketing channel for local businesses that meet with customers in person. But when you run a local business, one of the worst things that can happen to your business is having your Google Business Profile suspended. When a Google Business Profile is suspended, it either disappears from Google completely (which is often the case) or becomes inaccessible to the profile owner or manager.

Real Estate 94

Real Estate Follow-up Represent Gaming 94

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Salesforce

APRIL 20, 2023

Today’s world faces unprecedented disruption and change. The digitization of every aspect of our life, economy, and society continues rising. To thrive in this dynamic ecosystem, an organization needs true business agility and innovation at scale. This calls for a new operating paradigm to drive digital evolution in the new world. This is where API-led connectivity comes in.

Transportation 52

Transportation E-commerce Represent Start-ups 52