Tue.Jun 07, 2022

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Your Competitor Will Do What You Refuse To Do

Iannarino

A post on LinkedIn suggested that it is important to have a physical presence—specifically, a face-to-face meeting—with your prospective clients. Salespeople who read the post agreed, and a number suggested they were very excited to have real meetings, the kind where you are in the same room.

Clients 283
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Samsung expands metaverse presence with Discord

Martech

Today, Samsung US launched its server on digital gaming community platform Discord. The server is a connected group of Discord users who will be able to join up and chat about all things Samsung. This is by no means Samsung’s first foray into the metaverse. The electronics maker established an experience, called 837X, on 3D virtual platform Decentraland.

Launch 122
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Sales Podcast: How to Build a Lean Sales Playbook

Closing Bigger

Building effective an effective Sales Playbook for your organization is vital to your ability to scale and sustain your sales success. It’s your franchise success manual for your sales team. There are many comprehensive and highly detailed guides out there on how to build a sales playbook, but I wanted to focus on a format that can get you started quickly.

Niche 98
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Wix relaunches hotels solution

Martech

Wix, the website design, creation and management platform, has announced the relaunch of its solution for the hotel sector, Wix Hotels. For this new iteration, it has partnered with HotelRunner, an online sales and management platform for hotels. Wix Hotels by HotelRunner will launch first in English and then in other languages. What it does. Combining the Wix platform with HotelRunner’s technology will enable hotels to design and manage websites, as well as their properties, guests, booki

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Savvy Executives Have These 5 Skills — Here’s How To Develop Them

Salesforce

We’ve seen massive upheaval in the workforce over the last two years. Today’s workers aren’t the same as they were before the pandemic. They have different motivations and different attitudes. They want flexibility and purpose — and they want more from corporate leaders. Today’s customers are different, too, expecting high levels of personalization and experience.

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US businesses’ CX scores down from last year’s all-time high

Martech

U.S. companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. . The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The overall CX Index score fell from 72 in 2021 to 71.3 in 2022 on a 100-point scale. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large num

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TransUnion enters identity partnership with Epsilon

Martech

Today, TransUnion announced a new collaboration with Epsilon, which makes audience insights from Epsilon’s database of 250 million consumers available for brands and agencies using TransUnion’s TruAudience Data Marketplace. As a result of the partnership, Epsilon’s insights on U.S. consumers are mapped across TransUnion’s identity graph, which covers more than 80 million households.

Launch 109
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Speaking the Right Language to Potential Buyers

Sales Hacker

??If you want to make more sales, you need to make the most of today’s trends. Christopher Kingman , Global Head of Digital Sales Enablement at TransUnion , believes digital sales is the future of sales as a whole. Going digital can help you target customers more accurately, sell products faster, and bridge the gap between individuals and buying committees. powered by Sounder.

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How Things Get Done (Or Not)

Partners in Excellence

Every organization I work with has everything a sales organization should have in place. We go down laundry lists all the programs, tools, processes that are in place: CRM and the classic “sales stack?” Check, “we’re spending $1000’s per person for these.” Social selling? Check, every sales person has access to Sales Navigator.

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Crashing the Boys’ Club: Lessons to be Learned from Four Women Leaders

Sales Hacker

Do you find yourself wondering if you can even “make it” in sales? The perception of sales is evolving, but many still think it’s a boys club filled with used car salespeople ( we’ve got some work to do). If you’re considering a career in sales (especially a leadership position), it’s essential to know that success is possible despite the challenges.

Sales 75
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Importance of Data Hygiene in Sales Orgs

Predictable Revenue

Pouyan Salehi joined the Predictable Revenue podcast to discuss the importance of data hygiene in B2B sales and how we can make better use of our data. The post The Importance of Data Hygiene in Sales Orgs appeared first on Predictable Revenue.

B2B 59
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How to Hire for Revenue Roles in a Tight Talent Market

Sales Hacker

Jump on LinkedIn or any social channel and you will no doubt see the following when it comes to hiring: It’s tough to source and engage the ‘right’ candidates in this talent market. It’s more competitive and expensive to hire great talent and keep them around. It’s a key focus to source a diverse pipeline of talent, but that’s often not a reality. So how are sales and revenue leaders at high-growth startups solving these challenges?

Growth 74
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Sales Podcast: How to Build a Lean Sales Playbook

Closing Bigger

Building an effective Sales Playbook for your organization is vital to your ability to scale and sustain your sales success. It’s your franchise success manual for your sales team. There are many comprehensive and highly detailed guides out there on how to build a sales playbook, but I wanted to focus on a format that can get you started quickly. In this podcast I cover the key components of an effective lean sales playbook.

Niche 52
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How to Solve the “Missing Data Problem” That’s Wrecking Your Forecasts

Sales Hacker

The quality of your sales data can make or break your forecasting accuracy. Missing contacts, anecdotal reporting, and manual data entry can lead you to believe your forecasts are much rosier than they actually are. And if you trust your forecasts, you could be in for a rude awakening as you approach EOQ. Learn how to avoid that feeling and get back on track with realistic forecasting informed by complete and actionable sales data.

Contact 69
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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#CustomerSpotlight: Vincent Drapeau from Intralinks

Highspot

Next up in our #CustomerSpotlight series is Vincent Drapeau, Director of Sales Training from Intralinks , who shares his career journey and thoughts on the enablement practice. What was your first job in Sales Enablement and how did that bring you to where you are today? I joined Intralinks in 2015, as a Client Services Manager. I was very curious in my job and had some natural capabilities for presenting.

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Build a Powerful Executive Summary.

SalesBlog!

I’m in a meeting and we’re going through a thorough needs analysis. Taking notes frantically in my trusty Moleskine notebook, I realize my hieroglyphic scratchings would need to be presented later and hopefuly agreed upon. Focusing on the later I make sure my notes include their wants and haves and can be presented simple and easy later. Not an easy task to be sure.

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The formula for calculating martech ROI

Martech

I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” It seems we’ve been discussing ROI a lot lately and because we’re a relatively small team a discussion usually suffices.