Iannarino
MARCH 30, 2023
You wouldn’t expect an NFL team to head into a game without having their plays ironed out. Similarly, your sales team can’t expect to succeed without robust B2B sales strategies.
Force Management
MARCH 30, 2023
As the external economic environment continues to shift, many organizations are looking for ways to optimize costs and make their sales force more efficient. One focus area has emerged as a key differentiator for those organizations who have been able to do more with less, accelerate revenue, and exceed their objectives during this economic time: alignment.
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Understanding the Sales Force
MARCH 30, 2023
Today, I read two articles that had some quotable copy which we can translate to sales. The first article is about baseball and I'll translate what it says after the quote I pulled out.
Martech
MARCH 30, 2023
Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
MARCH 30, 2023
Twitter intends to impose a $1,000 monthly verification fee on organizations but will exempt its top 500 advertisers and the 10,000 most-followed organizations with prior verification, as per an internal document acquired by The Times. The document also indicates that all accounts purchasing verification will undergo a review to ensure they are not engaging in impersonation.
Martech
MARCH 30, 2023
Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Why we care. Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. As a result, more and more AI-powered solutions are being announced every day.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
MARCH 30, 2023
This month, Kraft Heinz and Gatorade used a new in-store ad format supported by Cooler Screens that pipes in ads to 10,000 in-store screens all at once. The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store.
Search Engine Land
MARCH 30, 2023
In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. In particular, men earn significantly more than women in senior positions. Additionally, the data revealed that women were more likely to have changed jobs or received promotions more recently than men, highlighting the ongoing churn in the job market.
SaaStr
MARCH 30, 2023
Dear SaaStr: What Does a Typical Day Look like for an Account Executive at a SaaS Startup With Under $1m ARR? This is a tough and very specific job. Most sales folks can’t do. Usually, being the first start-up salesperson is a rewarding, but very tough job: Your boss has never probably managed a salesperson before. She or he likely won’t know what you are supposed to do 40+ hours a week.
Search Engine Land
MARCH 30, 2023
Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. This article covers the events you can track by default and how to set up custom events, along with suggested use cases for each.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
MARCH 30, 2023
At SaaStr, our partners are an integral part of our events. In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! We’ll see 2,500+ of the best SaaS founders, execs, and VCs June 6-7 at 2022 SaaStr Europa ! Grab tickets here. Join these incredible companies to experience all the value of SaaStr!
Search Engine Land
MARCH 30, 2023
One of the best things about starting your own business is that you can set it up to reflect your values. As a leader, you set the stage for: How the company will operate. The types of people you will hire. The clients you choose. How you partner with clients. Our mission is centered on a fierce commitment to our values and passion for inspiring others.
Sales Hacker
MARCH 30, 2023
Pay mix. Variable OTE. Quota attainment. Base salary versus bonus. If you’re new to sales (or don’t have an economics degree), decoding the sales compensation plan on offer can make your head spin. But your money — aka, the output of your precious time and energy — depends on it. And since you don’t have time to get an economics degree, I’m going to walk you through it.
Search Engine Land
MARCH 30, 2023
Microsoft is exploring ways to share ad revenue it generates through the new Bing, Bing Chat, with select publishers. Bing Chat has had ads since it launched on February 7th. Now, Microsoft says it will look to “share the ad revenue with partners whose content contributed to the chat response.” What’s new. “We’re also exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response,” Microsoft vice pre
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
The 5% Institute
MARCH 30, 2023
As a post office worker, you may not think of yourself as a salesperson. However, the truth is that every time you interact with a customer, you have the opportunity to make a sale. Whether you’re selling stamps, packaging materials, or shipping services, closing sales is essential for the success of your post office business. In this article, we’ll explore some effective techniques that can help you close more sales and increase your revenue.
Search Engine Land
MARCH 30, 2023
Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets. In partnership with Zefr, the third-party verification solution for Facebook Feed is also available, with more Meta Business Partners set to join in the coming months. Why we care. Ensuring that ads appear next to suitable content helps maintain a positive brand image.
Sales Pop!
MARCH 30, 2023
What Are Stock Screeners? Stock screeners are a type of search tool that allows investors to use a set of parameters and variables to stocks and find unique investment opportunities. Stock screeners usually work as a subscription-based service or as an add-on on some online brokerages. The best stock screeners support all the most significant asset classes and offer highly customizable filters and triggers.
The 5% Institute
MARCH 30, 2023
Negotiation (and it’s stages) is a critical skill for any business owner. Whether you’re trying to close a deal with a supplier, negotiate a contract with a client, or persuade investors to fund your business, negotiation is an essential part of the process. However, negotiating can be a daunting task, especially if you’re new to the game.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Pop!
MARCH 30, 2023
Online trading journals are logs through which traders can keep track of all their trades and gain valuable insights. Even though you can create logs and keep track of your trades with excel sheets, online trading journals offer unique insights, advanced charting tools, backtesting environments, performance analysis, and even A.I.-powered recommendations.
The Advantexe Advisor
MARCH 30, 2023
The news out of China this week about the break up of Alibaba into six separate companies was startling and exciting for investors and followers of high-tech companies with high valuations. The e-commerce giant said Tuesday that it would split into six business groups, which will each be managed by their respective CEOs and follow a holding company structure.
Sales Pop!
MARCH 30, 2023
Investment newsletters can be an invaluable resource, regardless of whether you are new to investing or a seasoned investor with a million-dollar plus portfolio. Because markets are intertwined and constantly moving newsletters help synthesize everything down to a digestible size. You might be thinking that investment newsletters are an antiquated thing of the past.
Partners in Excellence
MARCH 30, 2023
We’ve seen a shift in customer buying behaviors over the years. Sales used to be the primary purveyors if information about products, solutions, market changes, trends. Customers couldn’t easily get that information (perhaps trade shows/publications and conferences), so sellers provided that function for buyers. As the web exploded, digital content, search and other digital capabilities enabled buyers to educate themselves through these channels, reducing the need for sales people pe
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Sales Pop!
MARCH 30, 2023
More and more retail investors are starting to day trade. The unfortunate thing is that most of these traders end up losing a considerable amount if not all of what they’ve invested into the market. Although there are a multitude of reasons for traders and investors losing money in the market, perhaps one of the most fundamental is a lack of understanding what they’re investing in and if they should be investing.
Search Engine Land
MARCH 30, 2023
Let’s set the record straight. Google News optimization is not only for news sites. Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy. Google News-driven results send over 24 billion clicks per month to publishers. Here’s how to claim your share.
Sales Pop!
MARCH 30, 2023
Real estate investing used to be only for the wealthy, but that’s no longer the case. With the advent of real estate crowdfunding platforms, you can now invest in properties with as little as $500. These platforms allow investors to pool their money together and invest in real estate projects they might not be able to afford on their own. But with so many real estate crowdfunding platforms out there, it can be overwhelming to choose the right one.
Salesforce
MARCH 30, 2023
Welcome to #Salesblazer Q&A, a column by sales pros, for sales pros. Get answers to your burning questions about the best ways to sell, learn, and grow in this ever-changing field. Have a question? Ask it here. Dear Salesblazer: “What email subject lines for sales actually get opens?” — Candi Chuburu, membership director at Inspirato, a luxury vacation company Dear Candi: I’ve spent much of my decades-long career helping teams get email communication down.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
MARCH 30, 2023
Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to stay ahead, as customers expect a seamless experience with your brand, regardless of the channel. There are ways to use additional solutions, notably artificial intelligence and journey orchestration, to take your existing marketing automation approaches to the next level.
Salesforce
MARCH 30, 2023
When service disruptions happen, the pressure is on for your support teams to restore service as quickly as possible. But it’s figuring out how to communicate with customers during an outage that can make or break the customer experience. Your team needs to answer the burning question — “When is my service going to be restored?”— quickly and with empathy, plus have the right processes and tools in place to make that happen.
Heinz Marketing
MARCH 30, 2023
By Karla Sanders , Engagement Manager at Heinz Marketing Are you struggling to show potential customers the value of your B2B product or service? Look no further than the power of case studies. These real-life stories showcase how your company solved a client’s problem, and they’re a crucial tool for sales and marketing professionals. Here’s why they matter: Demonstrate the Value of Your Offering Potential customers want to see concrete examples of how your product or service c
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