Mon.Feb 06, 2023

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A Simple Rule to Ensure Integrity in Your B2B Sales Pipeline

Iannarino

Sales leaders and sales managers spend a lot of their time worrying about new opportunities. To ensure they have enough, many set an objective for each salesperson to have 300 percent of their goal in the pipeline. At the same time, they claim to want their sales pipeline to have integrity. One of the challenges with this approach to sales is that it doesn’t address the real issue: low sales effectiveness.

Pipeline 279
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“Just The Facts, Ma’am…”

Partners in Excellence

If you search the streaming services, you can find a classic 1950’s Police TV Series entitled “Dragnet.” It was a big show in the 1950s, the leading protagonist was Sergeant Joe Friday, played by Jack Webb. Sergeant Joe Friday was a very straight laced detective famous for his investigative technique. In virtually every episode, he drove witness recollections with the phrase, “Just the fact, Ma’am.” Sergeant Friday wasn’t interested in any of the periphe

Technique 124
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Google launches Bard, its answer to ChatGPT – here’s what it looks like

Search Engine Land

Google is now testing Bard, its answer to OpenAI’s ChatGPT. We also have gotten our first look at AI-powered features in Google Search. Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. We knew this was coming because Pichai mentioned it on the latest Google earnings call.

Launch 98
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The 8 Metrics That Matter in Field Service – How You Can Improve Them

Salesforce

There are eight key metrics to measure success in field service management — from the tactical to customer satisfaction. If you’re looking for a way to become more efficient and increase your revenue, getting a handle on these field service metrics can help your company thrive. We’ve outlined simple fixes and capabilities that can help you achieve positive field service results and see faster time to value.

Service 98
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Dear SaaStr: One of Our Most Respected Team Members Quit and Folks Are Leaving. What Do I Do?

SaaStr

Dear SaaStr: One of Our Most Respected Team Members Quit and Folks Are Leaving. What Do I Do? Promote someone great that everyone respects into a leadership role. Right now. This is really the only answer I’ve seen to this situation. We’ve all been in it at least to some extent, at some level. Sometimes, a termination. More often, someone highly respected or at least with a lot of team loyalty quits.

Promote 101
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How to write long-form content: 7 smart steps and examples

Search Engine Land

If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly longer to do it, but there are huge benefits to reap from spending time creating long-form pieces. For one thing, longer content tends to perform better than short content.

UX 98

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Why You Should Switch to Continuous GTM Planning

Sales Hacker

Whew — for most of us, planning season and SKO will soon be behind us. We can breathe a sigh of relief and move on to other strategic activities. Or can we? After the sales team returns home, they unpack their bags and hit the streets, energized and excited to hit the ground running. Until……. stuff happens ! You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pa

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This day in search marketing history: February 7

Search Engine Land

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Was it Matt Cutts, John Mueller, or another prominent Googler who said this?

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From Launch to Hypergrowth: How to Optimize Product Touchpoints to Provide Value with TripActions EVP and General Manager of Travel Nina Herold (Video)

SaaStr

More people are adopting cloud-based products across industries leading to rapid digital transformation and SaaS hypergrowth. How can you scale while staying relevant to the user? TripActions is a late-stage growth company valued at 7.25 billion dollars. They have close to 8,000 customers globally, spanning large enterprise companies like Adobe, Heineken, and Netflix to smaller early-stage companies like Carta, Loom, and Notion.

Launch 76
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Sales Pipeline Radio, Episode 332: Q & A with Amanda Holmes @amandaholmes

Heinz Marketing

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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CRM: The Vital Engine of Your Business

Sales Pop!

What should a powerful CRM consist of, and how should it operate? As we move into our ever-changing technological future, it becomes clear that CRM has become vital as the virtual engine of an enterprise, the heartbeat of your business. The Platform There are many CRM solutions today that are collections of applications, all from the same vendor, labeled as “platforms.

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5 Spring ‘23 Innovations To Help You Deliver Results Quickly

Salesforce

If you haven’t already taken a look at the Spring ’23 release, now is the time. Learn more about our newest innovations and ensure you are delivering results fast this year. If you are unfamiliar with Salesforce releases, we release hundreds of new innovations three times a year, many of which come from ideas and feedback sourced directly from our customers via the IdeaExchange.

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ChatGPT set to shake up search

Martech

Microsoft Bing, the search engine that has been engaged in a losing battle with Google since its 2009 launch, is set to incorporate ChatGPT in its search interface within a matter of weeks. ChatGPT is the advanced chatbot trained by OpenAI, capable of responding at length to both simple and complex queries. The version to be incorporated with Bing is GPT-4, said to be much faster than GPT-3.5.

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Advanced image SEO: A secret manual

Search Engine Land

Image SEO is an intriguing niche because of the immediate impression images make when viewed. Read on and I will share a comprehensive overview of my image SEO “secret manual.” In this article: The impact of images. Images in search: How they are processed and analyzed. Image SEO: Ranking factors and influential elements. Optimizing the image itself.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con