Tue.Oct 04, 2022

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Why Sales Success Is Individual

Iannarino

Salespeople typically have a list of factors that they believe influence their success in sales. For example, many salespeople believe that sales success comes from working for a big, well-known company or selling an exceptional product. One factor salespeople weigh heavily is a good price, and by that, they mean a low price. And there are myriad other factors that salespeople point to as playing an outsized role in their ability to sell, but the truth is that these factors don't affect sales su

Price 272
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target

Referrals 129
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Are Your Customers Doing Their Homework?

Partners in Excellence

Hank Barnes’ research on buyer remorse (and other things) is some of the most important research for sellers to understand. He recently wrote a post, “Who Is Responsible For Expectations?” It’s best to read his research, but a net summary of one of his points is, “Buyers who have put less time in doing their homework, up front; those that engage only at a superficial level, have a much higher degree of remorse, for those decisions they make.” This is a key iss

Customers 130
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Customized insights: Getting started with Google Analytics 4

Martech

The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. There are links to all the parts at the end of this post.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Imagine you’re on vacation, it’s approaching noon and you’re starting to feel hungry. You’re eager to enjoy the best local cuisine your destination has to offer. So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in the last three years alone. Over 80% of searches worldwide occur on Google based on the latest search engine market share data.

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Marketers making less use of martech’s expanding capabilities

Martech

Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s a 16% drop from 2020, when 58% said they were maximizing their stacks’ capabilities. Dig deeper: The secret to building a useful martech stack.

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FuboTV reports big ad gains from Unified ID 2.0

Martech

Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. The company is the first CTV partner for Unified ID 2.0, and they use it through The Trade Desk’s programmatic platform. As one of the leading alternative identifiers in adtech, Unified ID 2.0 was developed by The Trade Desk and handed off to non-profit Prebid.org as an open-source tool.

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Your Employees Need a Common Vocabulary — A Good Taxonomy Helps

Salesforce

In a recent conversation with my retired cousin, I noticed she still referred to tech companies as “dot-coms.” It’s a common perception, but the industry has moved beyond websites to apps, devices, the cloud, and more. The umbrella term has moved to “tech,” short for technology. She hasn’t used “dot-com” since. While my cousin quickly adjusted and added “tech” to her lexicon, I noticed how many of us on Salesforce’s marketing and sales teams aren’t as nimble.

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How to mine data from online events

Martech

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. “Online events tend to draw larger audiences than in-person events — at least that’s our experience — and they’re less expensive and time consuming to produce and attend,” said Marc Sirkin, Third Door Media’s E

Campaign 121
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No One Understands Your Charts — Here’s How To Change That

Salesforce

Charts are the language of business, used every day at all levels to convey information. But too often, they’re an incomprehensible mashup of pies, bars, gauges, dots and lines that leaves the reader no more informed about the topic at hand. The good news is it’s almost certainly not your fault — it’s the charts themselves. I’ve been helping people build better charts for 15 years, through my book, The Big Book of Dashboards , on Chart Chat (a video series about the good and bad of data vi

Quota 98
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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October 2022 Release

Sales Nexus

Today, SalesNexus announced the release of the latest updates to its CRM and Marketing Automation Suite. This is scheduled to be available on Wednesday, October 20, 2022 , at 8:30 pm ET / 11:30 pm Pacific. Here’s what’s new. Enhancements: DKIM Setup. Domain Keys Identified Mail (DKIM) allows senders to associate a domain name with an email message, thus vouching for its authenticity.

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New! Doing Your Own Mini-Event Inside of SaaStr Annual or Europa

SaaStr

Now that we have much larger spaces for Annual and Europa, we were able to run a great experiment this year at SaaStr Annual 2022: building an Executive Briefing Center, and letting our top sponsors do meet-ups and even mini-events in our Executive Briefing Center. The benefit was getting all of the vibe and infrastructure of Annual for your own mini-evenf for 20-100.

Meeting 94
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How to stop wasting brand search spend – and save it with automation

Search Engine Land

What if you could automatically turn off bidding on your brand terms when no other rivals are in the picture, and you’re already positioned number one organically? The savings could be substantial. It all starts with Lone Rangers. Who is that masked figure? Lone Rangers defined: A ‘Lone Ranger’ is a brand search term for which you are the sole paid search bidder and for which you have the #1 organic position.

Represent 100
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How Young Companies Can Sign Major Clients with Alexandra Schrecengost

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Alexandra Schrecengost , founder of Culture With Us , which brings DEI-based immersive experiences to hybrid workplaces. Join us for an eye-opening conversation about delivering high-quality employee experiences. If you missed episode 219, check it out here: A Holistic Approach to Compensation Structuring with Scott Barton.

Clients 84
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Google Search Console data logging issue on September 21st

Search Engine Land

The search performance report in Google Search Console had a data logging issue on September 21, 2022. This caused some data to not be presented in the search performance report on that date, potentially making it appear that you had fewer visitors from Google Search on that day. Google said it is working on replacing most of the data in the near future.

Clients 97
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Episode 45: Job Seeking 101

Sales Hacker

Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

B2B 83
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Dear SaaStr: At What ACV Can We Afford a Sales Team?

SaaStr

Dear SaaStr: At What ACV Can We Afford a Sales Team? Even with a very efficient team, it’s tough to afford a sales team much below $299 a month / $3k a year. At least in the U.S. and Western Europe. Now, if you’re average price point is higher, you can still afford to go a bit lower to expand the bottom of your market. For example, you might be will to have worse unit economics on $99 a month deal if your average deal is $10k a year, and some of those $99 a month deals grow into $10k+ a year dea

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LIVE: Sales Sequence Teardown

Sales Hacker

Watch the regie.ai team and Kevin “KD” Dorsey use industry best practices to tear down and rebuild a sales sequence LIVE. They’ll show you how to replace common content mistakes with best practices that’ll help you close more deals. Guest: Kevin “KD” Dorsey – Practice Lead: Revenue Leadership of Winning by Design. You’ll learn: A simple 3 step system for writing relevant sequences.

Sales 79
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Great Resignation: What can Companies do to Retain Employees?

The Advantexe Advisor

Welcome to part three of Advantexe’s blog series, The Great Resignation through the Eyes of Three Generations. In part one we defined the Great Resignation and in part two, our panel provided their insights on why they thought people were leaving their jobs. Now we conclude the series with our panel responding to the question, What can companies do to retain employees ?

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What is B2C Sales?

Predictable Revenue

Learn what makes business-to-consumer sales (B2C sales) distinct from B2B, how to maximize your B2C sales process, and make the most of industry trends. The post What is B2C Sales? appeared first on Predictable Revenue.

B2C 59
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Participate in 2022-23 SDR Research

The Bridge Group

T oday we launch our 2022-23 SDR motions, metrics, and compensation research. This is our 9th iteration of this project since 2007. This edition is more streamlined than prior years and will take ~ 5 minutes to complete. If you lead a Sales Development group, please participate. We've redesigned this year’s survey based on your feedback to dig into how things are changing.

GTM 27
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20 Mary Kay Quotes to Inspire Women in Sales

Veloxy

Mary Kay has been motivating women in sales and business for over fifty years. After repeatedly being turned down for promotions and raises in favor of male coworkers, Mary Kay quit her job and started a beauty company. This beauty company is now worth $3.25 billion dollars. Best known for the infamous “Pink Cadillacs” that were awarded to top sales directors beginning in 1969, Mary Kay is now awarding top women in sales with pink Mini Coppers and more!

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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What is a digital events platform and how can it help you?

Martech

The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Companies in every sector scrambled to adapt to the new realities. Travel restrictions, masking, and social distancing requirements spawned by the pandemic compelled B2B companies to adopt new ways of engaging with customers. Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engag

B2B 127
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#ItStartsWithConversation: On Creativity, Self-Discovery, the Human Experience, and Accountability 

Highspot

Conversations are powerful – they connect us through the past, shape our present, and help us build a better future. In celebration of Hispanic Heritage Month, we asked three Highspot employees to share conversations that have changed the course of their stories, from mastering the creative process, to understanding the human experience. Here’s what they had to say. . “Let that dirty water run out.” I’m a musician in the Seattle area, so naturally, I think about the creat

Pitch 52
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Performance Max import and 6 other new Microsoft product updates

Search Engine Land

The Q4 holiday rush is in full swing and Microsoft has just unveiled 7 new updates for October. In addition to the release of Multimedia Ads , Smart Campaigns , and a Multi-platform solution, Microsoft is pulling out all the stops with new tracking templates, markets, and shopping feed improvements. Let’s take a look. Performance Max import solution.

Product 97