Cerebral Selling

DECEMBER 20, 2021

One of the most important concepts in negotiation has to do with feelings of satisfaction. In other words, regardless of whatever concessions you decide to give it’s important for the other party to FEEL like they’re getting a good deal. That’s why one of the most effective ways of reducing the size of the concessions you give while increasing the other side’s level of satisfaction (especially when negotiating at month-end ) is giving in slowly.

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Tibor Shanto

DECEMBER 20, 2021

Subscribe today , and take the Breakfast on the go! Dave Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for sales training seminars around the world. As CEO and President of Sandler Training, Mr. Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances and support.

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Martech

DECEMBER 20, 2021

“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. “The reason so many DAM systems and strategies fail is that their complexities aren’t understood fully.”. Davey and his team put together this resource to help marketers organize their digital assets.

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Government Campaign Negotiate Follow-up 122

Search Engine Land

DECEMBER 20, 2021

With a huge demand for SEO specialists, marketers shouldn’t neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs. Please visit Search Engine Land for the full article.

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Engineering 119

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Partners in Excellence

DECEMBER 20, 2021

Brent Adamson wrote an outstanding HBR article on “ Sensemaking For Sales.” It’s an important concept, focused on helping our customers make higher quality decisions, with greater confidence. One of the most important things Brent discusses is how customers tend to cope when faced so much high quality information. Customers tend to fall back on what they already know and have confidence in.

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Search Engine Land

DECEMBER 20, 2021

Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths. Please visit Search Engine Land for the full article.

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Engineering 114

Search Engine Land

DECEMBER 20, 2021

Over the past few months, Google has been rolling out new icons within the Google Ads console. Please visit Search Engine Land for the full article.

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Engineering 121

Martech

DECEMBER 20, 2021

As organizations update their data strategy, new roles are often created so there’s more ownership of data and other digital assets. These roles go hand-in-hand with implementing marketing taxonomy, as two experts from data governance company Claravine recently discussed at our MarTech conference. At the very top, businesses are hiring Chief Digital Officers in part to restore trustworthiness in the data that marketing teams use, according to Michael Shearer, Sr.

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Government Campaign Consult Presentation 100

Search Engine Land

DECEMBER 20, 2021

This update seemed to be focused on changes around proximity and distance. Please visit Search Engine Land for the full article.

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Engineering 125

Martech

DECEMBER 20, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, more of your customers (and your competitors’ customers) are up for grabs.

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E-commerce Customers Retail Promote 100

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

criteria for success

DECEMBER 20, 2021

Happy Monday, Let's Talk Sales listeners! For our final episode of 2021, we hear from Janet Casey and Kate Popp of Marketing Doctor. Marketing Doctor is a media planning and buying agency that delivers record-breaking results for campaigns across the country. Janet is their President and Founder, and Kate is their Director of Sales. Marketing Doctor has been recognized as an AdAge Best Place to Work , an Adweek 100-Fastest Growing Agency , and a 3-time winner of the Inc. 5000 Fastest-Growing Pr

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Martech

DECEMBER 20, 2021

Image provided by STCHealth. A few years ago, STCHealth, a vaccine intelligence company headquartered in Phoenix, AZ, realized it was getting overwhelmed with consumers’ questions. They didn’t have the support team in place to meet such high demand. That’s when their VP of Customer success began researching chatbot technology to help solve this problem.

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Healthcare Government Technology Technology 100

Sales Hacker

DECEMBER 20, 2021

COVID-19 was a sink or swim moment for many companies. The choices were simple: dive headlong into a decade’s worth of digital transformation , or go out of business. As a result, much of the evaluation, investment, and rollout of virtual training technology in 2020 was rushed, limited in scope, and poorly planned. Today, not much has changed.

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Martech

DECEMBER 20, 2021

B2B marketing platform Integrate has announced a majority investment by the private equity firm Audax. The investment is expected to accelerate the development roadmap for Integrate’s Demand Acceleration Platform as well as creating opportunities for overseas and expansion and new acquisitions. Integrate describes its mission as connecting data, channels and technology to drive account-based and person-based demand marketing at scale.

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Sales Hacker

DECEMBER 20, 2021

In the final episode of the Sales Hacker Podcast for 2021, Sam Jacobs digs into the “mailbag” of great questions found in the Sales Hacker Community. Join us for holiday cheer and some great new ways to look at how you can excel at sales in 2022. powered by Sounder. Subscribe to the Sales Hacker Podcast. Apple. Spotify. Google. Stitcher. What You’ll Learn.

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Growth Meeting Sales 86

Selling Power

DECEMBER 20, 2021

It is not and unlikely to be a digital-eats-physical selling world. But buying changes do affect core business-development requirements.

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Sales Sell 95

SaaStr

DECEMBER 20, 2021

The work environment as we know it has changed drastically in the past two years. With some companies shifting to remote permanently while others make the push back to the office, it’s impossible to ignore the impact lockdown and remote work have made on the way we work, the products we use, and the expectations we set. Tamar Yehoshua, CPO at Slack, Anu Bharadwaj, COO at Atlassian, and Varun Parmar, CPO at Miro joined SaaStr to talk about how these changes have impacted their companies and enter

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Product Entertainment Relationship building Conversion 73

Heinz Marketing

DECEMBER 20, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Pipeline Sales B2B Follow-up 68

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Hubspot

DECEMBER 20, 2021

Some entrepreneurs are born loving numbers. Spreadsheets, calculations, metrics, income statements — for many business owners, those are downright exciting. Of course, there are also business owners who hear these terms and must do their best to resist curling into the fetal position in their CPA’s office. No matter what camp you fall in, understanding your financials is essential to starting, running, and growing a successful business.

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Non-Profits Manufacturing Transportation Commission 64

Salesforce

DECEMBER 20, 2021

Keeping your Salesforce credentials secure is our top priority Step 1. Defense – We designed a strong system Step 2. Identification – We monitor for security issues Step 3. Correction – We act quickly to address any problems What to do (and not to do) Help us protect credential security. The Salesforce ecosystem has 50+ credentials available — including certifications and superbadges — and safeguarding their integrity is important.

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Sales Pop!

DECEMBER 20, 2021

One of the most important recruitment tools that many real estate brokerages have access to is drip marketing campaigns. Through the strategic scheduling of newsletters and other forms of messages, you can communicate more efficiently with both passive and active candidates. When implemented correctly, drip campaigns ultimately increase your chances of attracting the best real estate agents.

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Real Estate Campaign Promote Strategize 52

PandaDoc

DECEMBER 20, 2021

Written contracts are a great way of setting boundaries for a business relationship between two parties. Even though the original contract may seem like carved in stone agreement, unexpected situations may occur and oblige the parties to come up with a contract amendment. There are many legal implications that are associated with amendment changes. Moreover, international legislation varies so, depending on where the other party (or parties) are located, you might want to consider reaching out t

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Contract Legal Negotiate Price 52

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Concentrix Catalyst

DECEMBER 20, 2021

According to Forrester Research, “A strong global digital experience service provider will integrate its offerings end to end to: deliver differentiated experiences by bringing creative to the fore… design, build, […]. The post Why we’ve been recognized as a global digital experiences provider by Forrester: Our take appeared first on PK.

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SaaStr

DECEMBER 20, 2021

We don’t often summarize interviews in other media, but I really liked this piece in FT on the changes Yamini Ragan made when she became HubSpot’s CEO, promoted from CCO. They’re changes you might want to make as well if you focused on SMBs and mid-market especially: #1. Moving from Churn to NRR as the Core Retention Metric. This may sound obvious to more enterprise folks, but many Very Small Business and SMB focused SaaS companies still focus more on churn than NRR.

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SalesPop

DECEMBER 20, 2021

Our first blog in this series on artificial intelligence and sales discussed the reality versus fiction of AI and its real role in business. Now let’s have a look at a factor that must be in place for AI to exist at all: big data. Big data could be defined as “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations.” I predict–along with many others–that the next decade will witness a sea change in the way large an

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