Conversation Beats Automation
Iannarino
JULY 17, 2021
The Gist: Conversations are better than automation. Use automation only when your outcome doesn’t require creating value. It is a mistake to believe more is better than better. Whenever your competitors reduce something to a transaction, you can create an immediate competitive advantage by treating it as something more. Making that thing important enough to create value for your client or prospective client provides enough differentiation to improve your position.
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