Martech

MAY 6, 2025

Looking to do more with your first-party data? Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve performance. This guide from Acoustic breaks down seven proven strategies to help you collect, activate, and apply behavioral insights across the funnel. Whether you’re refining nurture journeys or scaling cross-channel personalization, these tactics can help you shift from guesswork to real-time relevance.

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Closing Customers 63

SalesProInsider

MAY 6, 2025

When advisors think about growth, their minds often jump to chasing new leads or running marketing campaigns. But some of your biggest opportunities are already on your calendar, inbox, and client list. One firm recently captured nearly $50 million in additional assets in 3 months by being more intentional with their existing clients. The secret wasnt a fancy strategy or a big marketing push.

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Referrals Strategize Clients Sales 62

G2

MAY 6, 2025

Im no stranger to applications crashing, freezing, or throwing errors at the worst possible times. But when it comes to application monitoring itself, I wanted to take a closer look at what works.

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Iannarino

MAY 6, 2025

Learn why selling a high-demand commodity can still be profitableand why you the salesperson, must never become one. Discover how to create value in the sales conversation and position yourself as One-Up in a competitive market.

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Up-sell Conversion Sell Sales 168

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

G2

MAY 6, 2025

Ive always thought sales was cool. Theres something thrilling about solving real problems, connecting with people, and closing deals. But the behind-the-scenes work? Thats where it gets tricky.

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Sales Closing 52

Salesforce

MAY 6, 2025

If your company is like most, you probably use several AI tools. The finance department may be using artificial intelligence (AI) to streamline budgets. Sales might be trying out an AI agent to generate leads. And HR might be using AI to source candidates. Its all exciting and good until projects overlap and no one knows which are the “right” tools to use.

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Government Legal Finance Territory 123

SaaStr

MAY 6, 2025

So Ive wondered if more CEOs are stepping down. Its sure felt like it. Recently weve seen the CEOs of Asana, Discord, Twilio and Ironclad step down, among others. It felt like a trend, but I wasnt sure. Well, the Wall Street Journal has the data. Its a trend, indeed. First, 2,221 CEOs overall at U.S. businesses over 25 employees left last year. Up 24% (!

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Martech

MAY 6, 2025

Marketers are under pressure to prove performance, but the systems they rely on are built on shaky ground. Attribution models are built on incomplete data. MMMs are often outdated and biased by design. Dashboards are full of metrics, but few deliver real insight. The challenge runs deeper than tools or data. Measurement is held back by fragmented systems, inconsistent standards and a lack of shared accountability across the ecosystem.

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Campaign Education Start-ups Technology 103

Partners in Excellence

MAY 6, 2025

I’ve been writing a series of posts on business fundamentals. Nothing new, but a refocus on the importance of the basics any of us learned in our Business Fundamentals 101 courses. The concept of revenue growth has been around for millennia. I suspect after Eve sold Adam the first apple, she went back with a bag of apples, focused on scaling revenue.

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Objectives and Key Results GTM Growth Represent 84

Martech

MAY 6, 2025

B2B marketers are under more pressure to deliver results and buyer expectations for online experiences keep rising. The good news is that you probably have more data than ever to leverage to achieve those results. Heres the catch, though: if your CRM is cluttered with stale contacts, duplicate records and mismatched account info, all that data may be doing more harm than good.

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CRM B2B Contact Campaign 102

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Sales Gravy

MAY 6, 2025

Tyler Goss, from Tampa has two critical sales questions: 1) How do we achieve those "crazy" prospecting numbers I talk about in my books? 2) When should a lead become a pipeline opportunity? In this podcast I break down these answers in plain English. When to Create a Deal: Finding the Sweet Spot There's no shortage of opinions on when to create a deal in your CRM.

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Cold Call Appointment Contract Pipeline 80

Martech

MAY 6, 2025

One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount of tools in the market. For the record, this year’s landscape counts 15,384 tools. But if you heard Scott Brinker, the editor of Chiefmartec.com, at the Spring 2025 MarTech Conference in March, you heard his excitement about the speed with which AI advances are hitting the market and what it means for the sector.

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Promote Technique Technology Technology 75

SaaStr

MAY 6, 2025

So the great AI Upsell in SaaS and B2B may be over before it’s really truly begun. As AI began to take off in B2B, many rushed to charge substantially more for their “AI” — on top of already high per seat prices. But even as they did, it wasn’t clear it would stick: Salesforce has closed many AgentForce AI deals, but AgentForce seemed to be mostly bundled it.

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Contract B2B Customers Contact 69

Salesforce

MAY 6, 2025

The month of May is the perfect time to start optimizing one of the most crucial components of a successful peak shopping season later in the year: your checkout and payments experience. Faster, smoother, transparentthese are the hallmarks of a good checkout page that shoppers come to expect if they are going to ultimately click that buy button. Here are some ways to make sure you are ready with a stellar customer experience come Cyber Week.

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A/B testing Start-ups Follow-up Conversion 59

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David Meerman Scott

MAY 6, 2025

Stories are universal. No culture has survived without them. Stories are widely recognized as an essential part of human cognitive development.

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Customers 57

Salesforce

MAY 6, 2025

Startups and small and medium-sized businesses (SMBs) are already juggling a million priorities, so why add changing sales strategies to the list? But, startups are built for speed and adaptation. Big companies are bogged down by layers of approvals and meticulous planning. Instead of trying to mimic corporate giants, startups should lean into their unique strengths for sales and, of course, use the right tools.

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Customers CRM Sales Follow-up 59

G2

MAY 6, 2025

I evaluated the 10 best employee recognition software. My analysis will help you choose a tool that fosters a positive workplace culture. Explore more.

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SaaStr

MAY 6, 2025

Dear SaaStr: How Do I Become a VP of Sales Within 18 Months? The very best folks I’ve ever worked with have done it in 5 years. From new rep to VP of Sales. That’s the fastest. More on why here: 5-6 Years Is About As Fast As You Can Mint a True VP of Sales Heres how to make the leap: Be A Truly Top Rep First If youre not already a top-performing AE or SDR, you need to become one immediately.

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Objectives and Key Results Quota Pipeline Sales 71

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales