Sat.Feb 12, 2022

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A Low Resolution View of Sales

Iannarino

One reason that sales organizations struggle to generate revenue or growth is because they have a low-resolution view of sales. Two factors this view. The first factor is using the outdated, legacy approach to sales, a choice that fails to recognize what's changed in the sales environment—especially for decision-makers and buyers. The second factor is not paying attention to the sales industry, falling behind on key developments in the past twenty years.

Sales 272
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Acquiring 10,000 SMB Customers Solely from Data with Gorgias CEO Romain Lapeyre (Pod 527 + Video)

SaaStr

Scaling a business is difficult, and scaling a SaaS business can be even more of a challenge. However, there are practical methods you can use to acquire new customers, drive higher retention, and grow your company. . Gorgias CEO Romain Lapeyre has successfully scaled the Gorgias SMB customer base from 1,000 to 10,000 by relying on data. Lapeyre shares advice on how to use data to acquire more customers and increase ARR. .

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B2B Reads: Time-saving Strategies, Crisis Communication & Organizational Purpose

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 19 Time-Saving Strategies and Tools for Sales Teams. As sales opens opportunities and develops revenue, it’s a key aspect to success for businesses.

B2B 83
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We Just Got Tickets to the Big Game

Gong.io

Gong , the reality platform leveraging artificial intelligence to transform revenue and customer-facing teams, today revealed the sound of success – understandable in any language – in a new commercial that will air during the Super Bowl. The spot, highlighting Gong’s ability to help businesses increase sales, is running (loudly) on NBC and on social media, here.

Gaming 62
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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30+ SaaS CEOs Share The Signs Their First VP of Sales … Just Wasn’t Going to Work Out

SaaStr

What was the first warning sign your VP of Sales wasn't going to work out? — Jason BeKind Lemkin (@jasonlk) February 11, 2022. So perhaps the first SaaStr post that generated a lot of controversy was “If Your VP of Sales Isn’t Going to Work Out — You’ll Know in 30 Days” The point of the post wasn’t that a new VP of Sales can get everything done in 4 weeks.

Price 102