Thu.Nov 17, 2022

article thumbnail

The State of Sales Is Not Good

Iannarino

The current state of sales is not good, and if we continue down this path, it will only worsen. Key failures are taking place in every aspect of the business, but there are ways to turn things around.

Sales 267
article thumbnail

Sales Commandment #6: Thou Shalt Always Tailor Your Message for Resonance

Anthony Cole Training

Thou shout always tailor your message for resonance! Does your prospect have a problem that they have to fix? And are you speaking their love language? This video is a part of our new series with Mark Trinkle: The 10 Commandments of Sales Success. Watch Commandment #6 now!

Sales 208
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Manage Deals to a Successful Close in a Shifting Economy

Force Management

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Check our blog next week for the newest installment, or subscribe for updates straight to your inbox.

Closing 119
article thumbnail

5 Reasons Sales Teams Underperform Like My Old Wiper Blades

Understanding the Sales Force

My windshield wipers were no longer getting the job done. They were underperforming (leaving streaks and smudges), not clearing water from the windshield (failing to meet expectations) and I couldn't see the road properly when it was raining. It presented a threat to our safety and an upgrade was required. I ordered Bosch Icon replacement blades, rated #1 by the NY Times, and after 30 minutes of unintentionally trying to put them on backwards, I finally got them installed.

Sales 118
article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Webinar: It’s time to modernize your online experience

Martech

Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature.

article thumbnail

Hard Skills Needed to Succeed at SDR Management

Predictable Revenue

Josh Garrison joins the Predictable Revenue podcast to discuss the hard skills needed to succeed at SDR Management and how to thrive in a sales management role. The post Hard Skills Needed to Succeed at SDR Management appeared first on Predictable Revenue.

Sales 102

More Trending

article thumbnail

Yelp introduces video and image Spotlight Ads on their homescreen

Search Engine Land

Yelp’s new Spotlight Ads provide brands with the ability to promote 7-30 second videos or static images on Yelp’s homescreen. Yelp says the new ads are an evolution of their Seasonal Spotlight Ads, which allowed brands to promote static ads related to seasonal or holiday offerings. Yelp added that after launching Seasonal Spotlight Ads they saw increased demand from brands wanting visible homescreen ads even beyond the holidays.

Territory 101
article thumbnail

How companies are leveraging clean rooms and first-party data as cookies vanish

Martech

Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance when they hear from companies. To gain better campaign performance with less readily available data, here’s how marketers are getting their first-party data in order and partnering with clean rooms. Getting first-party data in order.

Campaign 101
article thumbnail

Your First-Party Data Strategy Matters — Especially in a Downturn

Salesforce

When businesses see signs of an economic downturn, the natural reaction is to cut costs and try to do more with less. However, there’s one area where your marketing team shouldn’t look to trim: harnessing the first-party data you collect directly from customers. . This information gained through call center interactions, mobile app behavior, and loyalty programs, among others, can be very helpful during lean times.

article thumbnail

How to Optimize Your Instagram Profile to Get More Followers

Sales Pop!

It’s no secret why 67% of marketers are using Instagram to reach their target audiences. The platform boasts around 1.440 billion monthly active users, and around 71% of US adults aged 18-29 use it, making it a powerful marketing tool for businesses. That means there’s a huge potential for businesses of all sizes to connect with new customers on Instagram.

article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

article thumbnail

Is Google Search getting worse?

Search Engine Land

Marissa Mayer, the former CEO of Yahoo, was Google’s 20th employee and the one-time leader of its search team, said Google is concerned about the declining quality of the web. The comments were made on a recent Freakonomics podcast episode that looked at whether the quality of Google search has declined over the years. The episode also featured comments from former Google executives like Sridhar Ramaswamy, who was the head of its search advertising business and left in 2018, as well as Jer

Gaming 95
article thumbnail

Dear SaaStr: What Are The Top 5-7 Questions to Ask a Potential Angel Investor?

SaaStr

Dear SaaStr: What Are The Top 5-7 Questions to Ask a Potential Angel Investor? The question suggests … you have options. I.e., there are more angels lined up to invest in you than you can fit in. Then — congratulations!! It’s not that common at such an early stage. So you get to pick, early. The key when you get to pick your investors, at different times and stages, is to pick who can help you the most at that stage.

Promote 94
article thumbnail

Webinar: It’s time to modernize your online experience by Cynthia Ramsaran

Search Engine Land

Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature.

article thumbnail

Thanks to Cyvatar, Pacific Western Bank, Upzelo, UserGems, and Younium for Sponsoring SaaStr Annual 2023!

SaaStr

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Cyvatar is a technology-enabled cyber security as a service (CSaaS) provider disrupting a $150 billion industry by introducing and delivering smarter, measurabl

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

New AdSense data protection laws coming to CA, CO, CT, and UT in 2023

Search Engine Land

New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023. According to an email sent to all AdSense admins and legal managers, starting January 1, 2023, we will supplement the existing Google Ads Data Processing Terms, Google Ads Controller-Controller Data Protection Terms, and Google Measurement Controller-Controller Data Protection Terms for these 5 new US State law

Legal 89
article thumbnail

The Simple Reason Hiring is Slowing Way Down in SaaS, Just About Everywhere. Even While Growth Remains Strong.

SaaStr

So it’s hard to miss the layoffs on Twitter and in the media. Even tiny ones seem to get big press, like Salesforce doing a layoff of < 1% of its workforce. And tons of startups, worried about their cash reach now, are doing hiring freezes. It’s a natural, quick reaction. But there’s a third path that’s much more common, actually.

Growth 82
article thumbnail

Walmart’s ad revenue increased 30% in Q3

Search Engine Land

Walmart released its Q3 earnings this week and things were looking up for the retail giant. Their advertising revenue grew about 30% since Q2. On the earnings call, President and CEO Doug McMillon attributed the growth to “More items and sellers driving GMV (Gross Merchandise Volume) and improving customer satisfaction.” He continued that success with advertising is “mutually reinforcing.

article thumbnail

Best Practices for Writing a Sales Leadership Resume

Sales Hacker

If you’re looking to move up the ladder into a sales leadership role, your resume is key to getting your foot in the door. And I should know. I’m the founder of iCareerSolutions, a 20x award-winning resume-writing company, specializing in executive and C-suite level resumes that get my clients high-level interviews. In this article, I’ll share my 3 ground rules of resume-writing, cover the parts of a leadership-level resume, and share a sample resume that will help you take your career to the ne

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Join SaaStr, Salesforce Ventures, Accel and Iconiq for The State of Growth Investment (And More) at G2’s Reach

SaaStr

Excited to lead this deep dive for and with our good friends at G2’s Reach event on Dec 1 with 3 of the top investors in SaaS and Cloud: Doug Pepper, GP at Iconiq. Alex Kayyal, Head of Salesforce Ventures. Arun Matthew, Accel. The four of us will do a deep dive on Dec 1. It’s FREE and sign up here. The post Join SaaStr, Salesforce Ventures, Accel and Iconiq for The State of Growth Investment (And More) at G2’s Reach appeared first on SaaStr.

Growth 74
article thumbnail

APACSMA Wins 3 Major Awards and Recognition in 2022 – Selling Power Magazine, HRM Readers’ Choice Awards and Asia Pacific Enterprise Awards (APEA)

APACSMA

17 November 2022 The Asia Pacific Sales & Marketing Academy Pte. Ltd is closing the year off with a series of accolades, thanks to winning 3 major awards from an array of prominent organizations such as HRM Readers’ Choice Awards, Asia Pacific Enterprise Awards (APEA), and Selling Power Magazine. Plus an early recognition this year for our CEO Zeenath Kuraisha as she was awarded as a Leading Sales Consultant in 2023.

article thumbnail

SEO for Contractors: A Beginner’s Guide to SEO

Sales Pop!

It’s no secret that contractors must be visible online to attract new customers. In fact, according to a recent study, 97% of consumers use the internet to find local businesses. If you’re not ranking in search engines, you’re missing out on many potential businesses. Fortunately, there’s a lot you can do to improve your SEO and get in front of more prospects.

article thumbnail

Serial Entrepreneur shares their journey and success story

Closer's Coffee

On this Closer’s episode we connect with Rene Graham, an architect, educator and entrepreneur, who approaches problem solving spatially and takes a functional approach to her designs. Rene is the founder of Renzoe Box, a beauty tech platform that utilizes data science & innovative packaging to solve for makeup customization & waste. She is the co-founder of LaurelHouse Studio, a boutique architecture practice and design studio based in Bryan, Texas.

article thumbnail

2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

article thumbnail

APACSMA in CNA938 Money Mind!

APACSMA

November 3, 2022. Our CEO, Zeenath Kuraisha, had a great time speaking to Stanley Leong and Andrea Heng on CNA938 Money Mind regarding effective training for sales, how sales training and the industry have changed over the years, and future challenges that APACSMA foresees. They covered sales training in general, what it covers, why it matters and how success is measured.

article thumbnail

Q&A with the director of Google Analytics: Getting Started with Google Analytics 4

Martech

We’re wrapping up our series on getting started with Google Analytics 4, with a Q&A with Russ Ketchum, director of Google Analytics. Here he talks about migrating from Universal Analytics and shares some GA4 power user moves. MarTech: What is the most important thing to know about migrating from UA to GA4? Russ Ketchum: GA4 is truly different from Universal Analytics at its core — and that’s intentional.

Education 132
article thumbnail

APACSMA in CNA938 Money Mind!

APACSMA

November 3, 2022 Our CEO, Zeenath Kuraisha, had a great time speaking to Stanley Leong and Andrea Heng on CNA938 Money Mind regarding effective training for sales, how sales training and the industry have changed over the years, and future challenges that APACSMA foresees. They covered sales training in general, what it covers, why it matters and how success is measured.

article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.”. With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

APACSMA Wins 3 Major Awards and Recognition in 2022 – Selling Power Magazine, HRM Readers’ Choice Awards and Asia Pacific Enterprise Awards (APEA)

APACSMA

17 November 2022 The Asia Pacific Sales & Marketing Academy Pte. Ltd is closing the year off with a series of accolades, thanks to winning 3 major awards from an array of prominent organizations such as HRM Readers’ Choice Awards, Asia Pacific Enterprise Awards (APEA), and Selling Power Magazine. Plus an early recognition this year for our CEO Zeenath Kuraisha as she was awarded as a Leading Sales Consultant in 2023.

article thumbnail

Device-specific PPC: Why it still matters today

Search Engine Land

Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets, because no one really cares about them anymore.). Why? For starters, there is (at least) a 50% chance you’re reading this article on a phone. And you’re probably aware that internet and search consumption is dominated by mobile platforms.

CTR 106
article thumbnail

APACSMA Wins 3 Major Awards and Recognition in 2022 – HRM Readers’ Choice Awards, Asia Pacific Enterprise Awards (APEA) and Selling Power Magazine

APACSMA

17 November 2022. The Asia Pacific Sales & Marketing Academy Pte. Ltd is closing the year off with a series of accolades, thanks to winning 3 major awards from an array of prominent organizations such as HRM Readers’ Choice Awards, Asia Pacific Enterprise Awards (APEA), and Selling Power Magazine. APACSMA prides itself in providing high-quality training solutions with world-class content providers offering practical skillsets and best practices for corporate teams.

article thumbnail

What is social media marketing?

Search Engine Land

The Arab Spring protests kicked off on December 17, 2010. For two years, dictatorial governments across Tunisia, Libya, Egypt, Yemen, Syria, and Bahrain were challenged by their long-oppressed people. This chain reaction also led to uprisings across Morocco, Iraq, Algeria, Lebanon, Jordan, Kuwait, Oman, and Sudan. Social media’s ability to both mobilize and catalyze individual experiences in real time played a central role in empowering the masses to fight for their perceived injustice.

article thumbnail

1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.