Tue.Mar 14, 2023

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The Role of Competitive Analysis in Gaining a Competitive Edge

Iannarino

When it comes to competition in sales, there are two conflicting ideas. On the one hand, there is nothing you can do about your competitors, especially those with a weak connection to anything resembling a moral code. But it is your obligation to identify your competitors and develop sales strategies that allow you to beat them in a contest for your ideal customers.

Service 286
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Metaverse, Web 3.0 and NFTs: What marketers need to know

Martech

Recently a student of mine at the University of Oregon introduced me to a digital clothing app that allows users to house a “digital closet.” Curious as to what value it provides, I downloaded the app and began to experiment. At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera.

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10 of My Top Seed Investing Mistakes

SaaStr

Q: What are some common mistakes that investors make when evaluating potential startup investments (such as Seed or Series A)? A few I’ve made and watched others around me make: Invest in good traction with a pretty good but not great CEO. A so-so CEO with good traction usually … ends up not scaling to something all that big. The market changes, competition changes, etc., and the good-but-not-great CEO can’t keep up.

Growth 123
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How CMOs should respond to ChatGPT’s marketing impact

Martech

This article was co-authored by Nicole Greene. ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Snowstorm & Weather Apps Explain Why 75% of Sales Forecasts are Wrong

Understanding the Sales Force

As a Nor'Easter barreled across Central Massachusetts today, a few interesting storm-related happenings were analogous to some sales-related occurrences.

Sales 112
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How to demonstrate E-E-A-T in AI-generated content

Search Engine Land

Automating content creation with generative AI is a promising solution for resource-strapped businesses and teams. But when it comes to SEO, cost-savings don’t matter as much as content quality. As Google’s search algorithms place greater weight on helpful content, gauging AI-driven content’s value from an SEO standpoint is critical.

Niche 99

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Reply.io introduces ChatGPT-powered Jason AI

Martech

This week, business communications platform Reply.io rolled out Jason AI 4.0, an add-on that uses ChatGPT’s API, along with Reply.io’s natural language processing (NLP), to generate, personalize and optimize emails. While earlier versions of Jason have been available to generate email sequences, this is the first to use OpenAI’s ChatGPT technology. The new Jason AI is available to existing Reply.io customers and as a 14-day trial.

CRM 98
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OpenAI releases GPT-4 and Bing Chat upgraded

Search Engine Land

OpenAI has released GPT-4 to its API users today and is planning a live demo of GPT-4 today at 4 p.m. ET. This upgraded version promises greater accuracy and broader general knowledge and advanced reasoning. Microsoft’s Bing Chat feature was also upgraded to use GPT-4 over the past few weeks. GPT-4. GPT stands for Generative Pre-trained Transformer and this is version 4, hence GPT-4.

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SAP gives up its stake in Qualtrics

Martech

Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment firm, and Canada Pension Plan Investments. SAP had owned a controlling share in Qualtrics. The all-cash agreement reflects a $12.5 billion valuation of Qualtrics.

Launch 97
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Five ways to harmonize PPC and SEO to boost ROI by Adthena

Search Engine Land

Everybody’s feeling the pinch. Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. CEOs are now looking at all investments under the microscope, which means CMOs should be investing in solutions that are part of a wider strategy and, more importantly, deliver financial ROI.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Prospecting with Purpose: Navigating Challenges and Building Relationships

Predictable Revenue

Joey Williams joins Collin Stewart on the Predictable Revenue podcast to discuss prospecting with purpose and how to improve your sales development process. The post Prospecting with Purpose: Navigating Challenges and Building Relationships appeared first on Predictable Revenue.

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Google: Generative AI coming to Docs, Gmail in Workspace

Search Engine Land

Google is bringing generative AI to its Workspace suite. Coming first to Gmail and Google Docs, you will soon be able to enter a prompt to Google will generate a first draft for you. Google Docs. Now instead of just getting a blank screen, you will see a prompt – Help me write. In the example Google shared, you could instantly create a job description for a regional sales representative then hit a blue Create button.

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The Big Game brand lift results are in! by Digital Marketing Depot

Martech

What did you think of the ads that ran during the Big Game? Did any stand out to you? If you’re looking for a more detailed evaluation of the ads, DISQO’s got you covered. Their data-driven Big Game report is the ultimate tool for marketers looking to evaluate brand performance and formulate best practices for their own campaigns. They’ve analyzed the top performers, key themes, and implications for future campaigns — all backed by real-world data.

Gaming 96
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The next big thing in martech: The data warehouse by Cynthia Ramsaran

Search Engine Land

Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack. The growing role of the data warehouse as the source of truth for customer data plays a key part in delivering these delightful customer experiences. In this webinar, Juan Mendoza and Scott Brinker will discuss the emerging role of the category of warehouse-native and composable marketing technologies, the future of the martech stack,

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Momentive Global, SurveyMonkey acquired by Symphony Technology Group

Martech

The maker of SurveyMonkey, Momentive Global, has entered into a definitive agreement to be acquired by Symphony Technology Group (STG), in a deal valued at approximately $1.5 billion. The deal is expected to close in the second or third quarter of 2023. “The Momentive board voted unanimously in favor of the transaction,” said David Ebersman, chair of the Momentive board of directors, in a statement.

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How to get 1 in 5 dollars back on brand search by Digital Marketing Depot

Search Engine Land

Maintaining top brand positioning can be costly. But reducing brand ad spend opens the door for competitors to take away your terms. To combat this, savvy PPC advertisers are turning to automated brand bidding to reduce costs and increase profitability without sacrificing market share or revenue. Don’t let your budget go to waste! Download How to Get 1 in 5 Dollars Back on Brand Search and learn everything you need to know to reduce brand search costs and reinvest in higher-performing search ter

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The next big thing in martech: The data warehouse

Martech

Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack. The growing role of the data warehouse as the source of truth for customer data plays a key part in delivering these delightful customer experiences. In this webinar, Juan Mendoza and Scott Brinker will discuss the emerging role of the category of warehouse-native and composable marketing technologies, the future of the martech stack,

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Dear SaaStr: Will a VC Invest in a Venture That Can Be a Competitor To An Existing Investment?

SaaStr

Dear SaaStr: Will a VC Invest in a Venture That Is Or Can Be a Competitor To An Existing Investment? As a rough rule: the larger the check, the less likely a VC will invest in a direct competitor. If you are Ycombinator or another top accelerator, you kind of can’t help it. You invest so early, sometimes it’s not totally even clear what the company will really do.

CRM 83
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What Problem Is Your Customer Trying To Solve?

Partners in Excellence

My friend Hank Barnes wrote an outstanding post, Clarifying Objectives To Gain Consensus. In the post, he outlined a major reason customers struggle with buying is because of conflicting objectives within the buying team. We shouldn’t be surprised by this, yet, based on some of the discussion it seems we are. Let me give an analogy, we all know the example of how a group of blind people arrayed around an elephant describe it very differently.

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Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona

David Meerman Scott

Recently, I discovered Stoned Immaculate , an online clothing store that immediately captured my interest with a super-cool, retro vibe. I guess that’s because I’m (partly at least) a Modern-Day Hippie, the buyer persona that Stoned Immaculate’s Creative director Elliot Hans targets.

Meeting 69
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Navigating Challenges and Building Relationships with Joey Williams

Predictable Revenue

Joey Williams is the Director of Sales Development at Chili Piper, an inbound lead conversion […] The post Navigating Challenges and Building Relationships with Joey Williams appeared first on Predictable Revenue.

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Transformation vs. Information with Ravi Rajani

criteria for success

Ravi Rajani is such a great person to talk to! I so enjoyed our conversation on our latest episode of Let's Talk Sales ! We recorded back in January, but our conversation might just be even more relevant today. Ravi is the founder of Ravi Rajani Consulting , where he helps B2B SaaS sales teams present their story, solution and message in a way that gets attention, builds trust, and wins new business without competing on price.

Consult 52
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Why Facebook advertisers should test Performance Max

Search Engine Land

Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The early days of a new Google Ads product often come with some hiccups. The lack of control and visibility into Performance Max felt incredibly disappointing, given its potential and innovation.

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Pipeline Reviews Are the Worst — Here Are 9 Easy Ways To Fix Them

Salesforce

Self-proclaimed “old school to new school” sales leader Richard Harris remembers the first time someone quit on him. “No resignation letter — she just left.” The reason? A series of painful pipeline review meetings. “During reviews, I would ask for X and she would give me Y. She had her own path to closing deals, but I never took the time to understand her process,” said Harris, who now runs the Harris Consulting Group, a sought-after sales training company. “One day, she

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This day in search marketing history: March 15

Search Engine Land

Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. Google refine this search and broaden this search now live in search results 2022: These features were previewed at the Search On event in 2021.

Retail 96