Thu.May 11, 2023

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So, You Don't Need Sales Training

Iannarino

Every day we hear from individual sales reps that they get no support to improve their sales skills. We also hear from sales managers who have no budget to provide training for their sales team. And we hear leaders say that they expect the reps they hired to know how to sell. These leaders must believe the salesperson was trained by their prior employer or that they were born with some innate ability to sell.

Sales 256
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Pipeline Management in Salesforce: Everything You Need to Know

Veloxy

Here’s a fact. 44% of executives at companies with revenue exceeding $250 million believe their pipeline management to be ineffective. Do I have your attention? Now imagine a world where your sales process flows seamlessly, leads never slip through the cracks, and revenue pours in effortlessly. Welcome to the realm of pipeline management in Salesforce!

Pipeline 130
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Trending Sources

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How to steal your competitors’ featured snippets with ChatGPT (prompts included)

Search Engine Land

Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive featured snippets. The process was time-consuming and very hit-or-miss. Now, I can harness ChatGPT – including its understanding of SEO and exceptional writing skills – to generate near-perfect optimized snippets, saving me time and boosting my traffic.

Start-ups 132
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Marketing use cases for data clean rooms

Martech

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” s

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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YouTube wants users to stop using ad blockers

Search Engine Land

“Ad blockers are not allowed on YouTube.” That’s the message YouTube may show to some users who use ad blockers. It’s part of what appears to be a small experiment the platform is running. Why we care. In theory, this could mean more views for YouTube Ads. The question is whether those users will be at all receptive to YouTube Ads – they may simply choose to abandon watching a video or, more drastically, ditch the entire platform.

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This week’s AI-powered martech features, products and platforms

Martech

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

More Trending

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. It was also meant to standardize privacy laws across member EU nations.

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Convert More High-Value Leads with Sales and Marketing Alignment

Force Management

Recent economic uncertainty has forced many sales teams to dig deeper into their territories for potential pipeline and put a critical focus on effectively maximizing every lead. As buyers become more budget-conscious and develop more stringent criteria, it’s never been more important to communicate value from the very first interaction.

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Salesblazer Spotlight: He Went From College Dropout To Award-Winning Seller

Salesforce

John Dao’s rising sales career is not something that he carefully plotted. A former top seller at IBM and a winner of Grubhub’s Silver Platter award — which honors a handful of the company’s highest performers — Dao said he’s often amazed by how far he’s come. “Thirteen years ago, I was on the verge of failing college, with no clue where my life was headed,” he said.

Up-sell 98
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The interplay between organic and paid Google search by Digital Marketing Depot

Search Engine Land

With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized businesses need a well-designed strategy to compete against larger corporations. Pursuing both SEO and PPC can maximize visibility in search results, making the playing field a little more even.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Create tailored customer experiences for each generation

Martech

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Customers 105
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Create tailored customer experiences for each generation by Cynthia Ramsaran

Search Engine Land

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Customers 103
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New SaaStr Europa Speakers! CEOs of Freshworks and UiPath, Hashicorp VP and CTO, VCs from Air Street Capital and OpenView, and More!

SaaStr

We’re less than 4 weeks away from SaaStr Europa in London, June 6-7 ! As always, we have an amazing agenda for you! Here are just a few of the top SaaS leaders that will be speaking: Nathan Benaich | General Partner | Air Street Capital Louise Fellows | VP NEMEA | HashiCorp John Humphrey | Head of Data Platform Product | Mailchimp Eiso Kant | CEO & Founder | Athenian Madeline Parra | CEO & Co-Founder | PurpleDot Sarah Polan | EMEA Field CTO | HashiCorp Kyle Poyar | Operating Partne

Product 86
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Going Beyond The Data….

Partners in Excellence

We are blessed with enormous amounts of data on virtually everything. Data on our customers, their markets, their industries and competitors. Data on their engagement with us, content they consume, interactions virtually or with our people. Data on their experience in using our products and solutions. We even have data on their individual and organizational behavioral styles.

Quota 62
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Sales Blitz: How it Works and What It Can Do for Your Team

Hubspot

In business, you may have thought that marketing is solely responsible for attracting customers. But what if we told you that sales can work together with your marketing team to boost your customer base? This is where the sales blitz comes into play. Through a sales blitz, your team can accelerate the time needed to convert leads into customers by adopting a tailored strategy.

Launch 69
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Determining Sales Turnover: A Simple Guide

The 5% Institute

At The 5% Institute , we understand the importance of sales turnover for any business. It is a key metric that provides insight into the effectiveness of your sales strategy. However, many business owners find it challenging to determine their sales turnover accurately. In this article, we will provide you with a comprehensive guide on how to determine your sales turnover using financial statements.

Sales 52
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A practical guide to building a marketing technology stack

Martech

Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building a custom stack for your organization. The method also works when you want to expand your existing capabilities, allowing you to see holes in your current configuration. What is a martech stack?

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Forget link building, think link earning

Search Engine Land

It’s time to rethink how we approach backlinks. In this article, I’ll explain what link earning is, why it’s essential and the types of results you can generate. Link earning: What it is and how it differs from link building I’ve been building links for over 20 years, and I can tell you that it never gets easier. From shotgun outreach to guest post writing.

Referrals 102
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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An Intro to Prompt Engineering for B2B Marketers

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing If you’re like most marketers, you’re contemplating how A.I. will change the way you work. From McKinsey Global Institute Chairman and Director James Manyika : “It’s natural to wonder if there will be a jobless future or not. What we’ve concluded, based on much research, is that there will be jobs lost, but also gained, and changed.