Tue.Feb 07, 2023

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How B2B Sales Leaders Build Positive Sales Accountability

Iannarino

All sales organizations are pursuing their sales goals during a difficult time, as buyers expect more from their providers. Reaching high levels of success starts with accountability. Salespeople have more freedom over their time than people in most other business roles, so it's important that they be accountable for certain outcomes within an allotted time frame.

B2B 290
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Is Outbound Dying?

Partners in Excellence

I’m breaking into a nervous sweat just writing the title to this post. As a person who thinks prospecting is so vital, and properly done, so powerful, I am in a quandary writing this post. How do we incite customers to change when they don’t recognize they may need to change? How do we drive sufficient levels of demand to achieve our goals?

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Trending Sources

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How to use AI and machine learning to personalize and optimize campaigns

Martech

AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Automation and optimization for personalized messages “[Automation and optimization] are two broad areas that marketers leverage machine learning for,” said Alex Holub, head of machine learning at customer data platform (CDP) company mParticle,

Campaign 144
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This is What Would Happen if Bob Got Promoted to Sales Manager

Understanding the Sales Force

For those of you who are familiar with my series of articles about Bob - the worst salesperson ever - you can catch up by enjoying, laughing, and making fun of him here. 12 of the articles that show up on that page are about Bob! Today, I reviewed the worst OMG evaluation of a sales manager that I have ever seen. It was literally the worst because he was in the 1 percentile, meaning that 99% of all sales managers are stronger than he is.

Promote 118
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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4 steps to becoming a more strategic marketer in 2023

Martech

In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What does this mean for marketers? It’s time to be more strategic. By knowing where you’re headed, you can use agile marketing to focus on the work that’s going to perform best. 1. Know where you’re headed So many marketers are working reactively.

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Braindates Are Open for SaaStr APAC 2023!

SaaStr

1,000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 1.5 days of tactical content, networking, and epic evening events when the Cloud comes to Singapore. If you haven’t already, sign up here for tickets before we sell out. And we’re excited to share that the SaaStr APAC Braindates platform is now open. Braindates are 1:1 and small group networking sessions designed for you to share knowledge and network with like-minded SaaS leaders during SaaStr Europa.

GTM 105

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Master the CX trifecta: Data, content and tech

Martech

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service.

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Is AI threatening SEO strategy? by Internet Marketing Ninjas

Search Engine Land

Artificial intelligence has taken over the SEO industry in recent months. With the emergence of AI-driven tools like ChatGPT, which can understand and perform all kinds of (SEO) tasks, an ever-lasting question is once again finding its way into lots of headlines: Is the SEO industry dying? First, if you’re impressed with ChatGPT and think it may be threatening SEO, you may be surprised to know that according to the tool itself, the SEO industry is going to be just fine: AI may change the way SEO

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The Business Acumen and Business Leadership Impacts of Cutting Jobs

The Advantexe Advisor

The headlines in the news that seem detached have a different impact when colleagues you have known, worked with and respected for their contributions in the workplace personally reach out to let you know their jobs have been eliminated and are asking for help networking and finding new jobs. Over the past week, I have had more people reaching out because they have been cut than I can ever remember including the early days of the pandemic.

Retail 69
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Microsoft Bing previews its new search engine with ChatGPT

Search Engine Land

Microsoft will launch a new, AI-powered search engine that people can chat with, ask questions, or even use to create content. We learned this today from Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer, Microsoft today at a special Microsoft press event in Redmond. I’m live in attendance, along with Search Engine Land Editor Nicole Farley.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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I Hate Sales: How to Excel When Selling Isn't Your Forte

Hubspot

“I hate sales.” If you find yourself saying this every morning before work, you’re not alone. Salespeople rate their job satisfaction as 2.5 out of 5 stars on average, according to data from Career Explorer. That puts sales in the bottom 5% of careers. Yikes. This isn’t a complete surprise, however — while sales reps are often paid well, the work isn’t easy.

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Test driving the new Bing

Search Engine Land

ICYMI, Microsoft announced its new collaboration with ChatGPT during an event today. Being able to be there live at the event did have its perks. Like priority access to try out the new experience on Edge, Microsoft’s browser. Trying it out. I downloaded the Edge browser, signed in, and was given access to the new Chat feature. Since I’m in Seattle, and being somewhat of a coffee connoisseur, I wanted to know what the best coffee shops in Seattle were.

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How To Land Enterprise Clients As An Early-Stage Company With Hugo CEO & Co-founder Simone Bartlett (Video)

SaaStr

Nabbing enterprise clients could mean fewer deals to reach revenue goals. Just one enterprise client could lead to more thanks to the power of word-of-mouth and familiarity — “If this enterprise company likes their solution, then I’ll probably like it too.” In this week’s Workshop Wednesday , Simone Bartlett, the CEO & Co-founder of Hugo, talks about tactical tips for landing enterprise clients as an early-stage company.

Clients 56
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Missing links: Where are sources in Google’s AI search results?

Search Engine Land

Google’s introduction of Bard yesterday was huge news. But perhaps the bigger news for SEOs was the preview of Google’s generative AI search results, which featured a grand total of zero links. That’s right. Google – a search engine – no longer links to its sources. You know, websites. What do you call a search engine that copies mass amounts of content from others to create its own content, without providing any credit (links)?

Sports 99
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Microsoft Ads in 2023: Key areas to leverage, test and optimize

Search Engine Land

Google’s hard push into machine learning and automated bidding – and away from more manually controllable optimizations – builds a sense of exasperation for experienced PPC marketers. The January revision to the “remove redundant keywords” recommendations, where they announced the removal of redundant exact and phrase match keywords in favor of broad match, was an aggressive example of that trend.

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Mastodon shows declined growth, despite concerns with Twitter

Search Engine Land

Mastodon was all the craze when Elon Musk took over Twitter , but its growth has not just slowed in the past several weeks but has actually declined. The monthly active users are now at about 1.4 million after reaching 2.5 million users in November 2022. The growth and decline. Wired published a great chart showing the growth and decline of Mastodon over the past several months.

Growth 98
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Google Search podcast carousel going away on February 13

Search Engine Land

Google will be removing the podcast carousel fully from Google Search on February 13, 2023. There is a notice in the Google Podcast Manager about the podcast carousel going away. The notice. The notice reads, “Note: Google Search will stop showing podcast carousels by February 13. As a result, clicks and impressions in How people find your show will drop to zero after that date.” Here is a screenshot: Didn’t it already go away.

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Will the new Bing create more opportunities for advertisers? Maybe

Search Engine Land

Today, Barry Schwartz and I had the great honor of being there live at the Microsoft Executive Briefing Center, or Building 33, for those in the know, for the announcement of their new Bing and Edge AI-powered search results experience. By leveraging the power of OpenAI , Microsoft will allow users to chat with, ask questions, or even use it to create content.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Master the CX trifecta: Data, content and tech by Cynthia Ramsaran

Search Engine Land

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service.

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Understanding and resolving ‘Discovered – currently not indexed’

Search Engine Land

If you see “Discovered – currently not indexed” in Google Search Console, it means Google is aware of the URL, but hasn’t crawled and indexed it yet. It doesn’t necessarily mean the page will never be processed. As their documentation says, they may come back to it later without any extra effort on your part. But other factors could be preventing Google from crawling and indexing the page, including: Server issues and onsite technical issues restricting or preventin