Iannarino
JANUARY 3, 2023
Some buyers make their intent known, sharing what they want and why. They are transparent about their intentions. Other buyers are opaque, concealing their intent. Dealing with this second type of buyer can feel like a guessing game. Some contacts may sit quietly, uncomfortable discussing their intentions because they don't know enough to engage in a conversation.
Search Engine Land
JANUARY 3, 2023
Commerce Components by Shopify (CCS) is the latest innovation from Shopify that gives large ecommerce retailers direct access to its component infrastructure. CCS is Shopify’s composable stack for enterprise retail. Why we care. Advertisers and retail brands could see higher conversion rates when they integrate with Shopify’s new features such as 99.99% checkout uptime, one-click checkout, flexible APIs, and agency partnerships.
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Sales Pop!
JANUARY 3, 2023
Your sales team works hard to follow and nurture leads to meet their sales goals. Without your sales team, your business wouldn’t run. They are like the bread and butter of your operation – no sales, no revenue. Employees who are appreciated by their bosses and managers tend to be happier and will go above and beyond for a project. They’re also more likely to hold themselves accountable.
Search Engine Land
JANUARY 3, 2023
In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. Making the most of your brand in paid search can lead to a significantly shorter sales cycle.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SaaStr
JANUARY 3, 2023
Folks that complain consume about 20x the energy of those that just get sh*t done. Simplify the team for 2023. — Jason Be Kind Lemkin (@jasonlk) January 3, 2023. So we just updated our SaaStr New Year’s Resolutions here , and it’s a great list. Pick a few and you will without a doubt grow faster this year. But a lot of advice takes some time to pan out.
Martech
JANUARY 3, 2023
Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs have the opportunity to improve business outcomes by leveraging first-party data. In this article, we will explore: CPGs’ reliance on third-party data. How using a CDP can help CPGs harness the value of first-party data.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
JANUARY 3, 2023
So a New Year is a time for reflection, and for many, it will be a time for change. A new role, a new company, maybe even starting one yourself. That time comes. We all know it when it does. I remember the first time I felt it. In my first tech job, I was working at a firm helping startups … and then I knew one night, it was time. It was time for me to join one.
Partners in Excellence
JANUARY 3, 2023
Selling is one of the few roles in business where, every year, we get to start over. We have the proverbial “clean sheet.” We may have been a superstar in the past year, exceeding all our goals. Today, it’s “What have you done for us lately?” Or we may have struggled, falling short of our goals. Today, we are on equal footing with the superstars.
SaaStr
JANUARY 3, 2023
In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. If you’re a go-to-market operator, you know this new imperative is not an either/or. Your enterprise must grow, and profitably. Kate Ahlering, CRO at Calendly, shares how revenue operations are every CRO’s secret weapon to revolutionizing enterprise sales growth. .
Sales Pop!
JANUARY 3, 2023
Owning a home makes the odds extremely high that someday you are going to sell it. People living their entire lives in their first homes are extremely rare. Selling a house is also considered somewhat less complicated than going for buying one. But also, this doesn’t necessarily mean that people actually sell their houses properly just because the process is easy.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Salesforce
JANUARY 3, 2023
If you’re a leader in the technology industry, you may feel like the ground has completely shifted beneath you. Years of eye-popping growth and hiring binges have given way to a new reality marked by smaller budgets and, for many, smaller teams. But for all that has changed, there is one constant: when you put your customer at the center of everything, you succeed.
Sales Pop!
JANUARY 3, 2023
Regardless of what products or services are provided by a company, every business owner needs to know what effective marketing strategy they can utilize to promote their brand. The marketing section of the business is really important to ensure that your brand can reach and attract people, thus they will be inclined to hire for the service or buy the product your business offers.
Salesforce
JANUARY 3, 2023
Chances are your company has already spent time and money automating business processes that were once done manually. But that’s not enough to deliver the best customer experiences, biggest cost savings, long term growth, or greatest efficiency. What is? Intelligent automation. What is intelligent automation? Intelligent automation combines robotic process automation (RPA), artificial intelligence (AI), analytics, data, and more to create an end–to-end process that can learn and adapt on its own
Search Engine Land
JANUARY 3, 2023
An About Us page is an integral piece of content to have on your website. Every single successful business has one, no matter their industry or what they sell. After all, every brand has a story – and your About Us page helps you tell yours. That’s important because, these days, story and connection matter more than ever to customers. In a Demand Gen survey, 55% of B2B buyers said content that tells a strong, resonating story is what would make them most likely to talk to sales.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
JANUARY 3, 2023
Rap Genius returns to Google after link penalty. In 2014, 10 days after being penalized for “unnatural links” that it helped create, lyrics site Rap Genius returned to Google’s search results. On Dec. 24, 2013, Google confirmed it was looking into an “affiliate” program Rap Genius created in order to get unnatural links pointing to their website.
Search Engine Land
JANUARY 3, 2023
SEO content writing, what exactly is it? And how does it differ from typical content writing? Is SEO content writing better than more traditional content writing? In this article, we’ll answer these questions and a lot more. You’ll learn: The difference between content writing and SEO content writing. Three content tactics that can trump SEO (if deployed correctly).
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