Sat.Oct 23, 2021

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The Benefits of Hiring a Stretch VP of Sales (and The Risks)

SaaStr

………………… Hiring a VP of Sales in a startup is an incredibly hard thing. It requires good instincts, luck, timing, and plenty of other things to work. Even if you hire the right person there is no guarantee your startup is going to make it. That said, it is gotten wrong a TON. And part of the problem is VP of Sales searches center too much around statements like “Jim was most recently the VP of Enterprise Sales at IBM” or “I want to introduce you to this

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B2B Reads: Pushy Sellers, Email Deliverability Challenges, & Making Content More Human

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Buyers Are Under Pressure To Prove ROI and Other B2B Fallacies. Here are some great insights into the facts surrounding the ‘changing B2B buyer’ to determine what is not true and helpful and what you need to do to win in

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3 Basic Steps to Reduce Sales Rep Turnover

SaaStr

Dear SaaStr: How do you reduce employee turnover in your sales teams? The key is a great VP of Sales combined with a very fair comp plan — and a promotion path for those that want it. First, you need a comp plan where the top reps make a lot of money. Not necessarily everyone. The “average” rep just needs to be paid market. But if the top 10% of reps make a lot of money — by closing a lot — everyone will see it’s possible.

Promote 87
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We’re All Flawed….

Partners in Excellence

I was struck by a comment presidential historian Michael Beschloss made about General Colin Powell. “He was a flawed, great man…” What a wonderful commentary about a great leader! As I reflected, it seems to me this is a characteristic of great leaders–the ability to recognize they are flawed, but the commitment to overcome or correct these flaws.

Trust 83
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.