Sat.May 29, 2021

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B2B Reads: All the Feels, Eat Your Frogs First, & Customers Always Know

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. A World Without Email: Reimagining Work in an Age of Communication Overload.

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VCs That Say “No” Now Really Might Say “Yes” Later. Here’s Why.

SaaStr

Q: What three things would take a VC from ‘maybe’ to ‘yes’? A true maybe — nothing. As the other answers have noted. A typical VC meets 100-300 start-ups a year himself, plus all others has to meet that other partners bring in. Funds 1-3. Gets excited about 2-10. Gets ALMOST interested in 11-50. The “maybes” Maybe really means almost.

Meeting 62
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Eric Yuan, Founder & CEO, Zoom: Getting to The First $100m ARR While Burning Almost Nothing (Video + Transcript)

SaaStr

As we gear up for SaaStr Annual 2021 in the SF Bay Area , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. Today, Zoom is at $4B ARR. In many ways, it’s the same Zoom. But at $100m ARR, Zoom was still a scrappy upstart. Eric Yuan, founder and CEO of Zoom Video Communications shared with Mallun Yen now of Operator Collective at SaaStr Annual 2017 how he and his team got to the first $100m ARR as well as

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SaaStr’s Secrets to Great Events

SaaStr

Amelia Ibarra, SaaStr’s SVP and GM, did a great deep dive with Alyce on the future of content and events post-Covid. Take a listen here if you do content, marketing and/or events: A few key learnings for us at least: Great content is a lot of work. A lot of work. SaaStr has to say a nice “No” to every public company CEOs if they aren’t able to meet our standards in terms of content and inclusion.

Meeting 110
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.