Sat.Feb 11, 2023

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Improve First Meetings by Abandoning Your Spiel for Sales

Iannarino

Sales reps normally start their sales discovery process by building rapport , working to make some connection with a decision maker. When the time is right, the salesperson talks about their company in detail. Salespeople are taught to do this to prove they are a safe and trustworthy choice. What follows is a slide with the sales organization’s largest clients, showing that some of the largest companies in the world buy from them.

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Dear SaaStr: How Do VCs Deal With a Co-founder Split After a Disagreement?

SaaStr

Dear SaaStr: How Do VCs Deal With a Co-founder Split After a Disagreement? If you are an early-stage VC, absent fraud, crime, or other truly existential issues … basically you always back the CEO. Or at least, almost always. There’s really not an another choice in many cases, really. For an early-stage investor, a co-founder break-up is one of the Top 5 Dramas.

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This day in search marketing history: February 12

Search Engine Land

Google penalizes JCPenney for link scheme In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold. So they asked someone familiar with SEO to look into it.

Retail 98
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B2B Reads: AI in Sales, Show Customers You Care, TikTok for Recruitment, Reduce Tech Bloat and More

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Love is in the air: How to Show Your Customers That You Care By Juliane Waack Many companies agree that customer centricity is key to be successful.

B2B 52
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.