Iannarino
DECEMBER 20, 2022
It is a rare occurrence that a decision-maker will open and read your email. If you are unknown, your odds are about the same as winning the Powerball and Mega Millions lotteries in the same week. There are too many emails flooding into their inbox, some from their internal teams, and likely even more from external people and companies. There are ways you can break through with a BASHO email, an approach developed by Jeff Hoffman.
Search Engine Land
DECEMBER 20, 2022
Google is testing the ability to search for spoken words in a video through a new “Search in video” feature. This is officially being piloted in India, but some are also seeing this feature being tested in the United States. The announcement. Google posted this news on the Google India blog, writing, “besides images, videos are also a rich source of visual information but it’s often hard to find something buried inside a long clip.
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Understanding the Sales Force
DECEMBER 20, 2022
The lessons from my annual Nutcracker post have not changed at all in 12 years but my perspective changes. This year three new thoughts come to mind.
SaaStr
DECEMBER 20, 2022
And so it often gets cut first in starts that are missing the plan, or just that need to stretch cash further. And indeed, that’s what we’re seeing in one of the latest SaaStr polls: 20% of you are really cutting your market budgets hard, 30% or more. 17% of you are cutting them a bit, 10%-20%. This seems pretty common where cash is an issue. 29% of you are keeping it flat.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
DECEMBER 20, 2022
Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is critical to your success.
Martech
DECEMBER 20, 2022
Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is critical to your success.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
DECEMBER 20, 2022
So it’s early … SaaStr 2023 events really start to go on sale around early October now of the year prior (i.e., October 2022). And attendance and buying patterns have clearly changed since the pandemic. More people attend events at the last minute now. But still, it’s one set of tea leaves to read. And so far for Q4’22: Early attendance is up 226% year-over-year.
Search Engine Land
DECEMBER 20, 2022
Google is now rolling out two different Google search algorithm updates simultaneously, the December 2022 helpful content system and the December 2022 link spam update. The helpful content update started on December 5th, and the link spam update started on December 14th. Both updates are not finished rolling out, in fact, Google said that the helpful content update “is going to take longer” to complete than the two-week timeline previously given.
Martech
DECEMBER 20, 2022
In the new work-from-home reality, organizations have the opportunity to recreate the best work habits from the offline world and implement them digitally. The trick is to identify two main kinds of collaboration — passive and active — and combine them to support the most productive work flow. Passive collaboration. “Passive collaboration realizes its value when project details and collaborative elements are visible and managed, and when its results are visible and managed well,” said Patrick Ro
SaaStr
DECEMBER 20, 2022
With three live events, two digital events, and our two special series, Workshop Wednesdays and CRO Confidential, we have 200+ videos just from 2022 for you! Our top videos alone cover a wide range of topics important to SaaS Founders and CEOs: scaling, fundraising, building and retaining a high-performing team, PLG, and more. Today, we’re giving you #25-#13 of our top videos of 2022!
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Partners in Excellence
DECEMBER 20, 2022
Brent Adamson and I have been exchanging experiences we are having with ChatGPT. Brent expressed what I’ve been thinking, “I guess it takes a machine writing like a human to show that most humans write like machines.” ChatGPT’s writing style and communication is not bad. Sentences are well formed, the words make sense, but every document I read is missing something.
The Advantexe Advisor
DECEMBER 20, 2022
Traditional eLearning, video-based training, and facilitated learning are valuable tools in the market that provide the “what things are.” However, business simulations are now playing a critical role in talent development. They provide learners with the hands-on experience of “how things actually work.”. Let’s take business acumen training and the concept of “revenue” as an example.
Sales Hacker
DECEMBER 20, 2022
In this episode of the Sales Hacker Podcast, we have Carl-Erik Michalsen Moberg , CEO and Co-Founder at TicketCo, an event sales solution for organizers and venues. Join us for a playful conversation about a wild guy who took a wild ride to become wildly successful at selling tickets. powered by Sounder. If you missed episode 224, check it out here: Building Meaningful Connections with Co-Selling with Alex Buckles.
Sales Pop!
DECEMBER 20, 2022
The importance of mentoring in an organization is not in contest. It is a strategy that facilitates growth. Little wonder 90% of workers with mentors say they’re happy with their jobs. However, mentoring in most companies is often one-sided. It involves only a senior worker mentoring a subordinate. Doing this only lets you harness half of the benefits possible from mentoring.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
DECEMBER 20, 2022
In any business, when you have a top-down model with someone at the top making decisions for the entire company, it doesn’t leave a lot of incentive for vendors to create something great. That’s why many companies are shifting from a sales-led to a product-led motion. . Amy Borsetti, GM of Americas at Asana, and Jessica Gilmartin, Head of Revenue Marketing at Asana, share lessons learned from the company’s shift to product-led sales (PLS) — discussing strategies on how to drive cross-functional
ClickFunnels
DECEMBER 20, 2022
The post 10 Ways To Use Email Marketing To Increase Customer Retention appeared first on ClickFunnels. Acquisition is about getting new customers. Retention is about maximizing the value of your existing customers. According to every available statistic , one is clearly a better use of your time than the other…. Repeat customers have been measured to spend an average of 67% more than new customers.
Martech
DECEMBER 20, 2022
This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. While doing personalization well poses challenges to even the most sophisticated brands, offering personalized customer experiences is increasingly becoming a distinguishing factor in high-performing companies. Companies excelling at personalization can generate up to 40% more revenue than those deemed average at it, according to McKinsey.
Search Engine Land
DECEMBER 20, 2022
Advertising on Google Ads is a no-brainer for many brands. Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been a better time to scale Google Ads. Getting started can be a bit more complex than it used to be. You’ll need to make some key decisions on what kind of account you want and make sure you have your verifications ready.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Partners in Excellence
DECEMBER 20, 2022
Our social media feeds are constantly filled with false choices. Take, for example, every LinkedIn survey you see in your feed, you are asked to choose between very different alternatives, yet all of them apply and we can’t make a real choice. In many of our strategies, we create false choices and priorities. “Which one thing must we focus on, we must choose one from these 4 alternatives… ” The problem is, we live in a world of increasing turbulence, disruption, rapid cha
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