Iannarino
APRIL 14, 2023
My client in Cincinnati stopped me from turning on my laptop. I was preparing to share my company’s slide deck, but before I could start, he told me to put it away. He had a list of questions for me. He also mentioned that getting the questions right would end up with him signing my contract. With that, I was forced into the world of conversational sales.
Anthony Cole Training
APRIL 14, 2023
Improve your sales management skills by implementing these 5 behaviors to help your sales team drive consistent results.
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Partners in Excellence
APRIL 14, 2023
I know, I know. I shouldn’t get so wound up about the stupidity I see in LinkedIn, Twitter, and other social media. I’ve tried not to get wound up. I scan my feeds about 3 times a day, and even that my be a waste of time. I’ve had to pause scanning my feeds, and start closing my eyes, doing deep breathing and meditation during those periods.
Martech
APRIL 14, 2023
Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the value of these channels and the type of benefit they bring to a campaign helps determine budget spends, traffic sources and how to optimize campaigns. Below, we will introduce the basic concepts around attribution modeling and ways to get the most out of it.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
APRIL 14, 2023
Twitter’s ad revenue recovery appears to be slower than its owner, Elon Musk, claimed earlier this week in an interview with the BBC. Data from research firms Sensor Tower and Insider Intelligence, as well as statements from multiple companies, indicate that many advertisers are not rushing back to the platform. Ad spend down roughly 20%. Twitter’s top 50 advertisers spent a combined $83 million over the past two months, down from $102 million in the same period last year.
Partners in Excellence
APRIL 14, 2023
Every week, I am asked to participate in a number of interviews/webcast/discussions about the “Future of Selling.” My feed is filled with prognostications about the future of selling–and a surprising number of “gurus” with death wishes proclaiming selling is dead. There are phenomenal changes–new technologies, shifts in global economies, social changes that have a profound impact on sellers.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
APRIL 14, 2023
cons is closer to 16% growth — Jordan Novet (@jordannovet) April 13, 2023 So Amazon came out with its latest annual shareholder letter and it was even more cautious on AWS growth than I was expected. AWS said they weren’t going to push folks to sign punitivate contracts, or block downgrades, etc. That if customers want to manage their spend more careful, they they should.
Martech
APRIL 14, 2023
As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Jennifer Luby , Salesforce marketing cloud architect at the global consulting company JourneyBlazers. (Interview edited for length and clarity.) Q: How did you get where you are today? A: I started as an HTML e-mail developer for Richmond American Homes.
SaaStr
APRIL 14, 2023
Many startups crash and burn when they hit the Series A crunch — that do-or-die time where many seem to lose their footing even if they’ve been successful up to that point. If you’re standing at the precipice of Series A, it takes more than having a great idea or being an awesome founder to make it. At SaaStr’s APAC 2023, Vertex Ventures General Partner Carmen Yuen, GGV Capital Managing Partner Jenny Lee, Square Peg Capital Partner Piruze Sabuncu, and moderator Arnaud Bonzom (Co-Founder and Ma
Highspot
APRIL 14, 2023
If you want your sales team to efficiently and consistently close deals, you need to arm them with the resources and materials they need to be successful. Sales training programs that educate and prepare your team to anticipate rather than react to challenging sales situations is key. Every business needs to present what it’s selling as standing apart from the competition, but differentiating how you sell it is equally important.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Sales Pop!
APRIL 14, 2023
We’ve all faced the challenge. Our new major account prospect feels good about our solution as it directly addresses their needs and pains. We’ve gained significant competitive advantage over the competitors we faced in the pursuit but they linger in the wings still, the deal not yet consummated. For the prospect is not quite ready to sign as an element of doubt hangs in the air.
Highspot
APRIL 14, 2023
If you want your sales team to efficiently and consistently close deals, you need to arm them with the resources and materials they need to be successful. Sales training programs that educate and prepare your team to anticipate rather than react to challenging sales situations is key. Every business needs to present what it’s selling as standing apart from the competition, but differentiating how you sell it is equally important.
Accent Technologies
APRIL 14, 2023
The post How to Improve Sales Performance: 23 Ways to Empower Your Team appeared first on Accent Technologies.
Search Engine Land
APRIL 14, 2023
Relaunching or redesigning a website can make or break your SEO efforts. Even a single mistake can result in catastrophic ranking drops – or, worst, revenue loss. Here’s how to handle a site redesign without risking your organic traffic, rankings and revenue. Why a redesign is an inherent risk Businesses must never take a website change lightly.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
APRIL 14, 2023
Your service pages, especially if you operate entirely online, have a huge job to perform. They need to effortlessly convey exactly what you do, what you offer, and how your services benefit your ideal customer. It’s a pretty big ask. Luckily, you don’t have to start from scratch whenever you want to create a winning service page. There’s a formula to ensure you include all the most important information, helping you create a page that will rank and convert.
Search Engine Land
APRIL 14, 2023
Instagram has just introduced 4 new features for Reels, including: A dedicated destination to discover inspiration through trending audio and hashtags on Instagram Reels. Easier Reels editing Two new metrics to Reels insights: total and average watch times. Expanded availability of gifts on Reels to additional countries and incorporated a feature that allows creators to acknowledge fans’ gifts.
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