Iannarino

DECEMBER 9, 2024

Discover a proven insight-based sales approach to win over high-value enterprise clientseven those currently working with your competitors.

Clients 220

Clients Sales 220

Veloxy

DECEMBER 9, 2024

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Bureau of Labor Statistics. Would you like to tap into this revenue? You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

DECEMBER 9, 2024

“How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. They also struggle to explain the real benefits of AI. This is because it’s not easy to measure the use of AI and its impact on results.

A/B testing 98

A/B testing Gaming CRM Technology 98

SaaStr

DECEMBER 9, 2024

Holy cow are some top SaaS stocks on a run. Not just Palantir: – Toast now worth $40B, up 118% this year – Samsara now worth $30B, up 79% this year – Monday now worth $14B, up 63% this year – HubSpot now worth $39B, up 39% this year – Shopify now worth $148B, up 55% this year pic.twitter.com/q1qP1nwr9r — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 4, 2024 So it was just 8 months ago we wrote “Is SaaS Dead?

Growth 98

Growth Up-sell Pipeline Start-ups 98

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.

Strategize 94

Strategize Campaign Technology Technology 94

Partners in Excellence

DECEMBER 9, 2024

As you know, I participate in 100s of pipeline and deal reviews every year. One of my standard queries focuses on pipeline quality. It seems like such a simple/obvious question, but you’d be amazed at the amount of “hand waving” and confused responses I get. “How do you know this is a real deal? How do you know this is qualified?

Pipeline 85

Pipeline Prospecting Conversion Meeting 85

Highspot

DECEMBER 9, 2024

Technology is imperative in todays world, and thats especially true for sellers. Our revenue-generating teams have access to more tools than ever before, but thats not necessarily a good thing. They need that technology to do their jobs, yes, but a glut of tooling means sellers focus more than they should on finding the right tools than their actual work.

GTM 52

GTM Customer Relationship Management Technology Technology 52

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The tech giants Google, Meta, ByteDance, Amazon, and Alibaba are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care.

Advertising/ Marketing 110

Advertising/ Marketing Growth Follow-up Presentation 110

G2

DECEMBER 9, 2024

As we sleigh into December, lets inspect how November's seven most impactful AI news events will affect marketing and MarTech leaders. Expect insights on major industry shifts and technological advancements that could inform strategic planning around marketing as well as talent acquisition.

Strategic planning 59

Strategic planning Strategize Technology Technology 59

Martech

DECEMBER 9, 2024

Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately had been the third and fourth largest global ad buyers. The deal is expected to attract regulatory scrutiny. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others.

Angle 85

Angle Technology Technology Presentation 85

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

SaaStr

DECEMBER 9, 2024

If you haven’t attended one, almost every Wednesday we do a Free, Live SaaStr Workshop Wedneday at 10am PST with the best of SaaS and Cloud. A partial line-up for the coming weeks: 12/11: Michelle Benfer, SVP, Head of Revenue @BILL 12/18: Dennis Lyandres,Former CRO @ Procore 12/25: Skipping for Christmas 1/1: Skipping for New Year’s Day 1/8: AMA with Jason and More 1/15:Kathleen Lord, CRO @ Zensai 1/22:Rajan Sheth, CMO @ Together AI & GP – Hypergrowth Partners and former VP

77

77

Hubspot

DECEMBER 9, 2024

Take it from me: Startup failure is incredibly common. While every entrepreneur wants their venture to succeed, the reality is that nine out of ten startups fail. Indeed, from revenue projections missing the mark to expensive marketing campaigns failing to make an impact, Ive seen new companies fail in countless ways. A whopping 10% of startups dont even make it past their first year.

Minimum Viable Product 36

Minimum Viable Product Real Estate Finance Agriculture 36

Martech

DECEMBER 9, 2024

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They dont tell you what part of the creative is connecting with people. Is it the copy, the images, the audio? And while A/B testing can shed some light, it doesnt get to a granular level.

A/B testing 98

A/B testing B2C Campaign B2B 98