Iannarino
FEBRUARY 22, 2023
Think about the last time you bought a shiny new electronic gadget. Did you read the manual, or did you start tinkering around with it? Most of us go for the latter.
Veloxy
FEBRUARY 22, 2023
Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States. Field sales representatives are responsible for building customer relationships, understanding needs, and persuading them to purchase, while managers oversee teams, implement
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Understanding the Sales Force
FEBRUARY 22, 2023
I began debunking sales articles when the first ones predicting the death of selling appeared circa 2008. Back then, new digital marketing companies were telling everyone that salespeople would be replaced by inbound marketing. "Inbound is King," they said. Later, articles predicting the end of selling became both more prolific and more specific including the certain death of: Solution Selling Cold Calling Consultative Selling Sales Process SPIN Selling and more.
RAIN Group
FEBRUARY 22, 2023
The world of B2B selling looks far different than it once did. Top sellers know they must go well beyond discussing features and benefits. They need to be closely tuned in to the buying process for each member of the buying committee while consistently meeting buyers where they are throughout the cycle. That’s a tall ask, as it turns out. According to Gartner , as many as ten decision makers might make up a B2B buying center.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
FEBRUARY 22, 2023
The rise of TikTok has been nothing short of revolutionary. Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report.
Search Engine Land
FEBRUARY 22, 2023
Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report. TLDR. There are five important takeaways for brands from the 2023 Social Media Benchmark Report, which was released today by Rival IQ: Organic engagement: falling or flatlining.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 22, 2023
Despite announcing an end to layoffs at a meeting held on November 21st, Elon Musk has continued to terminate Twitter employees, even after already forcing out approximately two-thirds of the workforce in just a few weeks. What’s happening. Musk intends to revamp Twitter’s ad targeting system to resemble that of Google’s search ads, which primarily focus on keywords searched for rather than a user’s activity or profile data.
SaaStr
FEBRUARY 22, 2023
Despite all the advancements in technology, creating a product with a great user experience remains challenging. Many companies believe excellent product design comes from hiring the best engineers and signing up for the latest software instead of building from the users’ perspectives. Stripe is one of the few who have unlocked the code to great product design by changing their approach to the product design process and constantly engaging with users.
Search Engine Land
FEBRUARY 22, 2023
With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it. When it comes to SEO, there are a lot of questions today about machine-generated content. Is it an option? How would it impact the search results? Will it improve your SEO program? While the answers will evolve over time, right now many people are simply trying to understand what ChatGPT is, and the benefits and drawbacks from an SEO content p
SaaStr
FEBRUARY 22, 2023
I have a strong, semi-proven thesis that in SaaS, market size doesn’t matter that much … at least in the traditional top-down sense. Yes, many of the big winners in SaaS entered already large markets, from CRM (Salesforce) to ERP (Workday) to Collaboration (Workday, Asana). But others started off in what seemed like … material but smaller markets.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
FEBRUARY 22, 2023
Ever since Microsoft announced the new Bing AI search and chat experience , they have been mentioning the technology “Prometheus.” Early on, Prometheus was described as a model to power the integration of Bing Search and AI chat. Now, Microsoft explained in more technical detail how Prometheus works to just that. “We developed a proprietary technology we call Prometheus, which is a first-of-its-kind AI model that combines the fresh and comprehensive Bing index, ranking, and ans
Membrain
FEBRUARY 22, 2023
“Eight out of ten companies are drastically overcharged by Salesforce.
Search Engine Land
FEBRUARY 22, 2023
Digital advertising is dynamic. It requires us to make the best possible account adjustments at the right time. But to make informed decisions, we must fully understand micro and macro trends. The correct data, analysis and insights drive optimizations that positively impact PPC performance. This is why creating a holistic monitoring plan that considers all relevant data points is key to tracking PPC metrics and results.
Partners in Excellence
FEBRUARY 22, 2023
I read a fascinating article by Kelly Fairchild. She talked about “salesmanship.” It got me to thinking about, “What is salesmanship?” Based on the conversations I have with sellers and my social feeds, people seem to think salesmanship has to do with the following: Hitting quota, making commission. Beating the competition. Pitching products/solutions.
Advertisement
Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
FEBRUARY 22, 2023
Google has updated the Google Search Console user and permissions management feature to incorporate functionality related to ownership and user management. These features were in the old Google Webmaster Tools and has finally been brought over to the current version of Google Search Console. What is new. Google added to Google Search Console’s user and permissions management these features: Distinguishing between verified and delegated owners Easier, immediate removal of verified owners (n
Hubspot
FEBRUARY 22, 2023
Out of the many trending business buzzwords, quiet quitting is a topic that's only growing more popular. Many headlines throw the term around, claiming that employees are doing it — but do we really know what that means? And if so, what does it look like to sales professionals? In this post, we're going to discuss what it means to quiet quit in sales, what it looks like, and what sales managers can do when they think it's happening in their teams.
Search Engine Land
FEBRUARY 22, 2023
Microsoft is now bringing the new Bing AI search and chat experience to mobile both on iOS and Android using the Bing mobile app and Edge mobile app browser. Plus, this will allow you to search in Bing Chat from your mobile phone using voice. Microsoft is “beginning to roll out the incredible capabilities of the new Bing and Edge on your smartphone along with some exciting new features, such as voice input,” wrote Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing O
Sales Pop!
FEBRUARY 22, 2023
Whichever career path we select, there will always be people attempting to prevent our progress, especially women and people of color. The news suggests that the havoc plays psychological havoc on those without experience speaking up when the time requires doing so. However, you can change your course for future achievements by gaining the confidence to speak up to take control of your career.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adaptive Business Services
FEBRUARY 22, 2023
Most CRMs, and Nimble CRM is no exception, have some levels of privacy controls. These can include … Who, besides yourself, can see your emails Who can see or edit your deals Who can see or edit your account contact records Typically, managers will have access to all of this information except maybe for email messages (depending on your CRM). In Nimble, the user can set their emails to be either private or public.
Heinz Marketing
FEBRUARY 22, 2023
By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret that business is tough right now. Your marketing budgets may be tight, or even non-existent. Maybe you’re putting a pause on your digital ads and relying on email for your next campaign. You need to keep the demand generation engine running, after all. If that’s the case, that email needs to count!
Search Engine Land
FEBRUARY 22, 2023
Google penalizes Natural News In 2017, Google confirmed that a controversial alternative medicine website was delisted because of a webmaster guidelines violation, not because of its political views. Natural News, a “pro-Trump” news site, claimed it was banned for its political views. However, Google’s John Mueller said the site was penalized due to sneaky mobile redirects.
Salesforce
FEBRUARY 22, 2023
The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders. This trend has accelerated as business units gain influence over the technology they use, and are empowered to more quickly implement technology that serves their and their custo
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Expert insights. Personalized for you.
283 
Let's personalize your content