Sun.Nov 20, 2022

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B2B Buyers: from Fear of Missing Out to Fear of Messing Up

Membrain

As Matt Dixon (of Challenger Sale and Challenger Customer fame) points out in his latest book “The Jolt Effect”, B2B salespeople have been preconditioned by most of the established sales methodologies to focus on cultivating their customer’s fear of missing out (FOMO).

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Top SaaStr Content for the Week: Founder’s Fund, Divvy, Sequoia India, Workshop Wednesday and more!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: How to Ensure Your First 2 Sales Reps Actually Work Out (Updated). The Different Flavors of Risk Early Stage VCs Take. Dear SaaStr: Should I Buy My Stock Options After Leaving a Startup?

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Are You Ready to Improve Your Sales Results?

Sales Pop!

Learning to sell well is no easy task, and the profession requires grit, admission of errors, and the courage to continue despite the backtalk one may hear in the office. Sales success requires learning from every incident that materializes poorly. The willingness to proceed, no matter what we encounter, teaches us more valuable lessons. By reviewing our poor experiences, we may realize the need to change habits, take classes, and study better ways to move forward.

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6 Ways to Improve Corporate Sales Training

Iannarino

When sales leaders suggest that sales training doesn't work, they are referring to the check-box training you often find in corporate sales training. Such sales training initiatives are often started by human resources to document that the sales team has been trained. Much of the time, the sales training is done in a single day and covers a single topic, often at the company's sales kickoff meeting.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.