Iannarino
MAY 19, 2023
My first job, which I started at age 12, was delivering newspapers. Making money meant knocking on every door in three apartment complexes and asking the person that answered to subscribe to the paper. Knocking on doors is a real cold call.
Anthony Cole Training
MAY 19, 2023
In this blog article, we discuss the best advice sales managers can give their salespeople, and that is to "keep moving." If you want to increase sales within your organization, you must keep moving throughout the ups and downs, the missed opportunities, the clients who "ghost" you, and more.
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Martech
MAY 19, 2023
It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?
Search Engine Land
MAY 19, 2023
Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a powerful metric when you understand its potential. It can help you to make educated decisions about your prospects of ranking for specific terms, allowing you to make tactical choices that underpin your SEO strategy. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Heinz Marketing
MAY 19, 2023
By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Conventional inbound marketing tells you that you need to create a landing page for this content and gate that content behind a form that leads will need to fill to view and download your content.
Search Engine Land
MAY 19, 2023
Content that doesn’t get read is useless. So, how do you create content your audience will read (and not just skim)? Make it more readable. This sounds so simple it’s silly, but it’s true. Readability is a giant factor that will determine everything from who engages with your content, how much value they get from it, and whether they’ll return to read more.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
MAY 19, 2023
Non-skippable ads are coming to YouTube Select on connected TV. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads. Why we care. YouTube was the most popular U.S. video streaming platform in April and watch time increased, according to Nielsen. It remains to be seen whether a non-skippable 30-second format provides a good advertising ROI.
Martech
MAY 19, 2023
HubSpot’s April releases include a long-requested ability to book meetings for other users, many new Payments features and AI functionality to associate calls with deals. Here are the updates relevant for managers: Book meetings on behalf of other users (beta). New HubSpot embed for Salesforce (beta). Payments: Edit subscriptions (beta). Edit the next payment date for subscriptions.
Search Engine Land
MAY 19, 2023
Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Surging ad business. The Information reported: “The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a striking increase, given that the digital ad market was largely stagnant last year.
SaaStr
MAY 19, 2023
Dear SaaStr: How Can a SaaS CEO Tell Which Customers are 10+ Year Customers? I think it’s fairly easy. Look for: Are they running an entire division or group (or more) on your product? Is the use case mission critical — even if niche? I.e., would the business be at risk if you went down or away? Is deploying your app a key initiative for your top stakeholder?
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
MAY 19, 2023
ChatGPT is now available as an iOS app. The app is free and offers all the features you’ll find on the web version. Why we care. ChatGPT has become an essential and popular tool for several SEOs, search marketers and content creators. Now you can use it whenever and wherever you want, all while maintaining your history. Plus, the app interface seems a bit more user-friendly than using ChatGPT on a mobile browser.
Partners in Excellence
MAY 19, 2023
A lot of you might be scratching your heads, “What is Dave talking about, all our customers speak Mandarin, or English, or Spanish, or Japanese, or Australian (Yeah, I still struggle with Australian)?” I struggle with French and German, usually beginning conversations with “Parlez vous Anglais?” “Sprichst du Englisch?” I’m relieved when they say “Yes…” When we speak a common language, we are able to connect and communicate effectively w
Search Engine Land
MAY 19, 2023
ChatGPT is now available as an iOS app. The app is free and offers all the features you’ll find on the web version. Why we care. ChatGPT has become an essential and popular tool for several SEOs, search marketers and content creators. Now you can use it whenever and wherever you want, all while maintaining your history. Plus, the app interface seems a bit more user-friendly than using ChatGPT on a mobile browser.
G2
MAY 19, 2023
HTML has turned into a universal language – like food, music, and dabbing.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
TaskDrive
MAY 19, 2023
ChatGPT has taken the world by storm! Businesses must know how to leverage it as well as other AI tools so they can stay ahead of their competition—but how? TaskDrive’s CEO, Tim Cakir, held an “unfiltered” webinar which was probably the first of its kind. Tim and his Sales Assistant, ChatGPT himself, showed the attendees. Read more The post Breeze Through These 5 Sales Tasks With ChatGPT, Your Sales Assistant appeared first on TaskDrive.
Heinz Marketing
MAY 19, 2023
By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Conventional inbound marketing tells you that you need to create a landing page for this content and gate that content behind a form that leads will need to fill to view and download your content.
G2
MAY 19, 2023
Are you constantly tapping your feet to a musical beat in your head?
SaaStr
MAY 19, 2023
People keep asking when we’ll get out of this downturn in venture. The truth is: It’s not a downturn—only a reset. For the people who haven’t been raising capital or haven’t seen this side of things since, say, 2018, they’ll probably think this is a terrible time. In an AMA at SaaStr APAC 2023, Black Mangroves Founder and Managing Director Arnaud Bonzom, and SaaStr Founder and CEO, Jason Lemkin answered some of the bigger questions about venture investing in 2023.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The 5% Institute
MAY 19, 2023
In today’s competitive business landscape, effective marketing automation has become paramount to driving customer engagement, nurturing leads, and streamlining marketing and sales processes. ActiveCampaign, a leading marketing automation platform , offers a comprehensive suite of tools and features to help businesses achieve these goals and more.
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