Sun.May 15, 2022

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How Sales Really Works

Iannarino

There are two methods of starting a sales conversation. The first way to start the conversation occurs when a salesperson calls a prospective client to ask them for a meeting to talk about how their prospect may improve their results. This is called outbound, cold outreach, or prospecting.

Sales 329
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Enabling Our Customers To Feel Good About Themselves And What They Are Doing

Partners in Excellence

I wrote, People Buy From People, focusing on the importance of human based engagement as a wake up call to the overwhelming trend to depersonalize the relationship. In comments on the post, Larry Levine and Brent Adamson added some fascinating and important insights (though I struggle with the concept of Brent creating insights–it just doesn’t seem to be him.

Customers 113
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If Your Numbers Are Good — Now Might Be a Great Time to Raise a Little Extra Capital From Your Existing Investors

SaaStr

Agreed – a very good option. Starting to see that a lot right now. — Doug Pepper (@dougpepper) May 14, 2022. So there’s a lot of panic from VCs now. The markets, at least for now, for SaaS and Cloud stocks have fallen dramatically from their post-Covid peaks. Many aggressive late stage funds like Tiger and Softbank are, for now at least, sitting on massive losses.

Price 97
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“People buy from people.”

Membrain

I don’t know how many times I’ve read this mantra about selling. I don’t know how many times I’ve repeated it, myself. Somehow, today, I read it in some post, and the irony caused me to burst out laughing!

Sell 84
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Cameron’s App of the Week: Clubhouse

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Most social networking apps follow a simple formula: provide an online platform for people to build connections and expand their network with like-minded people. The most popular social media apps follow this method while all providing their experience through different mediums; photos, videos, and posts – but what about audio?

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Top SaaStr Content for the Week: CircleCI CEO, Demandbase VP of Marketing, Gusto CRO, Snowflake Head of ABM, and More!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: SaaS Multiples Are At a 3+ Year Low. Where It Goes From Here. A 4 Point Test To Know If You Are Ready to Hire BigCo Folks. When to Go Multi-Product in SaaS. Times Aren’t That Bad.

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