Anthony Cole Training
MARCH 20, 2025
What you cannot see can kill you. If you don't see the car to your right about to run a stop sign, you might be in trouble. If you cannot see a clogged artery, you might be in trouble. If you cannot see that your sales team is failing to execute the fundamentals of an effective sales approach, then surely that will kill your chances for sales effectiveness and consistent sales growth.
Partners in Excellence
MARCH 20, 2025
Typically, I take controversial positions on GTM, selling, leadership and other business issues. I have cautiously avoided writing about anything that could be construed as “political.” I can no longer stand by silently. It would be irresponsible, I have to speak out. Frankly, I don’t care about the consequences, because speaking out, and encouraging others to do the same (regardless of views) has never been more important.
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David Meerman Scott
MARCH 20, 2025
Facebooks artificial intelligence algorithm isnt just an innocent piece of codeits a carefully tuned, profit-driven machine that thrives on polarization and division.
G2
MARCH 20, 2025
Insights from Adobe Summit 2025: Discover how AI is revolutionizing B2B marketing with personalization at scale and real-time customer engagement.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to keyless entry, in-room entertainment, and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that
Predictable Revenue
MARCH 20, 2025
Hemlane proved that with the right data, timing, and high-volume dialing, cold calls can drive 10% of revenue with a small team. The post Cutting The Cost of Acquiring Customers in Half with Brandon Healey appeared first on Predictable Revenue.
G2
MARCH 20, 2025
LinkedIn, a social networking platform for professionals, is popular with people, especially those seeking jobs or actively establishing meaningful connections. Since its inception in 2003, it has grown tremendously to the point where Microsoft started seeing it as an investable asset.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
G2
MARCH 20, 2025
I tested the best corporate performance management software to find tools that drive efficiency, improve forecasting, and data-driven decision-making.
Partners in Excellence
MARCH 20, 2025
The email came in, “We need training. We’ve seen your programs before, can you talk to us about a training program?” I quickly arranged a discussion, “What kind of training do you need?” “We need sales training,” came the response. “What kind of sales training do you need?” I ask. “Sales training, our people aren’t performing the way we expect,” came the response. “Where are they struggling?
Sales Gravy
MARCH 20, 2025
Wherever you are in your sales journey, you need a mentornow. If youre serious about becoming a top performer or want to stay at the top of your game, you need more than just grit and determination. You need a guide. A mentor whos been through the fire and who can help you avoid costly mistakes. Sales expert Tony Morris stands behind the power of mentorship and the impact it can have on confidence in The Sales Gravy Podcast.
SaaStr
MARCH 20, 2025
Dear SaaStr: How Do I Progress My SDRs to AEs? Progressing SDRs to AEs is a well-trodden path in SaaS sales, but it requires structure, timing, and a clear process to make it work effectively. Heres how Id approach it: Set Clear Performance Metrics for SDRs Before promoting an SDR, you need to ensure theyve mastered their current role. Look at metrics like the number of qualified opportunities they generate, their efficiency (e.g., how many prospects they convert into meetings), and their abilit
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
MARCH 20, 2025
HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Let’s take a look at the biggest HubSpot updates for February 2025.
SaaStr
MARCH 20, 2025
So enterprise Cloud security leader Zscaler has its latest theats report ou t, and by the sheer nature of its scale in the enterprise, it has a massive dataset on just what apps are being used how in the enterprise. The big take-aways: AI/ML transactions up 36x over past 12 months (!) or 3,464.6% :). (I know those don’t quite tie). ChatGPT is 45.2% of all transactions , but also the most blocked Grammarly is #2 in the enterprise.
Martech
MARCH 20, 2025
Half of all Americans use AI, according to a survey by Elon Universitys Imagining the Digital Future Center. And its not just the tech bros and Silicon Valley elites, either. Sure, younger, wealthier, and better-educated folks are slightly more likely to use AI, but guess what? It is also used by 53%of households earning under $50. Hispanic adults (66%) and Black adults (57%) are even more likely to use LLMs than White adults (47%).
Salesforce
MARCH 20, 2025
Not every business is keeping up with digital advancements, and the gap between those who do and those who don’t is growing. This is called the digital divide. Small and medium businesses (SMBs) like yours need the right tools to stay competitive. Many businesses are already using artificial intelligence (AI) to improve efficiency and customer relationships, while others are still unsure where to start.
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SaaStr
MARCH 20, 2025
Satya Nadella literally replied to a random email in 5 minuteson a Saturday pic.twitter.com/2BX8926DNE — Aadit Sheth (@aaditsh) February 20, 2025 The debate around if outbound still works, how well, and what AIs role will be, I think a huge point is missed: Youre wasting your shot. Email remains special. Literally every executive manages their >own< inbox.
Salesforce
MARCH 20, 2025
Small and medium-sized businesses (SMBs) are like plants — they need nurturing, care, and attention. You want them to grow big and strong. Scalability is like giving your plant the right tools to grow, even if you don’t have a giant garden and fancy tools, like say, big competitors. It means using smart systems and tools that can handle more customers and information as your business grows.
SaaStr
MARCH 20, 2025
Turning around a struggling renewal rate is the holy grail of growth. When Bradley Lawrence, Senior Director of Customer Success at Coursera, faced a GRR of just 47%, he knew something had to change. Here’s how he did it. He came to SaaStr Annual to share all the details. About Brad Bradley Lawrence serves as Senior Director of Customer Success at Coursera, where he’s led a transformational turnaround in the company’s enterprise renewal rates.
Heinz Marketing
MARCH 20, 2025
By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing When we enter a new client company, we establish our baseline using the Predictable Pipeline Maturity Model. It measures companies across five stages (scored on a range of 1-5): Initial(1), Ad-Hoc, Defined, Managed, and Optimized(5). This year, Heinz Marketing analyzed that dataset from companies across the B2B market and reviewed the findings to establish these Predictable Pipeline benchmarks we’ve published in our rece
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MARCH 20, 2025
When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are extremely likely to do something, but their actions tell a different story. Forcing individuals to make trade-offs rather than simply rating options leads to far more accurate predictions. Learn why forced choice works and how it can improve survey design and decision-making.
Heinz Marketing
MARCH 20, 2025
By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing When we enter a new client company, we establish our baseline using the Predictable Pipeline Maturity Model. It measures companies across five stages (scored on a range of 1-5): Initial(1), Ad-Hoc, Defined, Managed, and Optimized(5). This year, Heinz Marketing analyzed that dataset from companies across the B2B market and reviewed the findings to establish these Predictable Pipeline benchmarks we’ve published in our rece
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