Thu.Feb 24, 2022

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What Most Get Wrong About Insight-Based Selling

Iannarino

We sometimes reduce a strategy to a brief description, without providing a deep enough explanation to communicate how and why to pursue it. This is often the case with insight-based selling and, in some ways, the entire modern sales approach. Insights and a provocative perspective are merely tools. We use these tools because they allow us to achieve a desired result, one that benefits the prospective client by helping them change and improve their business.

Sell 285
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Become a Metaverse marketing maven

Martech

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. With many technology heavy-hitters like Meta (Facebook) and Apple racing to be the first to offer a truly seamless immersive experience, there appears to be little doubt that we will get this technology into the hands of the mainstream.

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Trending Sources

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Buy on Google gets rid of order caps and automatic suspensions

Search Engine Land

The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties? Please visit Search Engine Land for the full article.

Retail 131
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20 questions to ask marketing automation vendors during a demo

Martech

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Lookback: Google launched the Panda algorithm update 11 years ago

Search Engine Land

Here’s a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO. Please visit Search Engine Land for the full article.

Launch 104
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The cost of bad communication is skyrocketing — what CMOs need to know

Martech

The stakes are high for marketers today to adapt and scale their operations. Trends like the hybrid work shift and the looming metaverse have cemented our digital reality while workforce and customer demands continue to escalate and create new challenges. As a result, it’s never been more perplexing for CMOs to manage and grow their organizations effectively.

More Trending

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Metaverse Stocks You Should Watch Out

Sales Pop!

Metaverse is the new name for what was previously known as Facebook. The rebrand came at a time when the tech world has reinvented the tech space to include the trading of virtual coins and company stocks. Here are the top metaverse stocks you should watch for in 2022. 1. Meta Platforms Inc. Meta Platforms Inc is a company that has been around for almost a century.

Gaming 98
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Why Online Sales Training is Better than In-person

Topline Leadership

This article provides six reasons why online sales training is better than in-person training for improving sales performance. Any company considering a sales training program in 2022 should read this article. Over the past months, sales organizations of all sizes have experienced an increasing number of salespeople who quit. As a company’s number of salespeople.

Sales 97
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The Basics of Lead Scoring and Grading in Pardot

Heinz Marketing

By? Cameron Katoozi , Marketing Consultant at Heinz Marketing. Over the last month, I’ve been diving into Pardot for my first time ever to get a better sense of the tool and its capabilities. At first glance, it can be very daunting with a variety of different functions. It includes everything from automating processes, to building landing pages/emails/forms, etc.

B2B 96
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Good morning: The dark side of the Metaverse

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and the Metaverse already has a dark side. In his new story about what the Metaverse means , Chris Wood alluded to some news broken by the BBC.

Consult 105
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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There Really Aren’t Enough PLG Magicians Out There to Hire. Not Yet.

SaaStr

I’ve recently had several different conversations with founders looking to hire “PLG experts”. One wanted to hire “Mr/Ms PLG” to make their product more viral. Another wanted a “VP of PLG” to complement their marketing efforts. PLG, or Product-Led Growth, can mean, so many things. Everyone would prefer a product where 50% or more of the leads come from the product itself.

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Infutor acquired by risk management vendor

Martech

Analytics-driven risk management platform Verisk has announced the acquisition of Infutor, one of the best-known players in the identity resolution and consumer intelligence space. Infutor’s Total Consumer Insights identity graph contains privacy-compliant behavioral data on hundreds of millions of U.S. consumers and over 100 million U.S. households.

Finance 98
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Shoppers may soon be able to message merchants via Google Shopping

Search Engine Land

Google is running a messaging pilot program that would enable customers to send messages to your customer service email. Please visit Search Engine Land for the full article.

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How to Put the “Person” in Personalization and Get 10+% Reply Rates

Sales Hacker

If your definition of personalization is still {Insert Name Here}, you’re in trouble. In this masterclass, we’re going to teach you how to personalize to anyone with creative persona-based value props, specific and relatable subject lines, and clever transitions that will leave no email wasted. The post How to Put the “Person” in Personalization and Get 10+% Reply Rates appeared first on Sales Hacker.

Sales 85
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Skating To Where The Puck Was!

Partners in Excellence

There’s the famous Wayne Gretzky quote, “I skate to where the puck is going to be, not where it has been.” If you read the current literature and blog posts on the future of selling, everything is about it being virtual, or in the least, hybrid. Guru’s and sales execs alike are talking and investing in tools that allow sales people to engage over virtual platforms like Teams, Zoom, and others.

Up-sell 68
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Startup Funding: What It Is, How It Works, & 5 Tips for Landing It

Hubspot

Raising startup funding is one of the most exciting, challenging times for a company. The CEO searches for investors, loans, grants, and other forms of funding to help their business grow. If successful, the startup has the capital to continue building its products or providing new features to customers. If not, the company may have to close its doors forever.

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The Key to Key Accounts

Selling Power

How organizations handle key accounts is crucial to their success. In this blog we explore the key to key accounts.

Sales 70
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Breakthrough Innovation: Looking Back to Look Forward

The Advantexe Advisor

How can the Beatles and Mel Brooks, who started their careers in the 1950s, and had long careers through multiple decades, provide insights into breakthrough innovation in 2022? Over the past few weeks, I completed watching and reading three epic and fascinating pieces of entertainment; The Beatles Get Back on Disney+ a video chronology about the Beatle's last concert, “ All About Me ” a book by comedian Mel Brooks that chronicles his life in show business, and Paul McCartney – The Lyrics , an i

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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2022 F2F & Hybrid Event Planning [Infographic]

DoubleDigit Sales

The post 2022 F2F & Hybrid Event Planning [Infographic] appeared first on DoubleDigit Sales.

Sales 52
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9 call analytics platforms for marketing teams to consider

Martech

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust.

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Stop The Madness

Partners in Excellence

Long time readers will know that every once in a while I need to vent and express my frustration with some of the mindless things we see people doing in sales and marketing. This is one of those posts. Yes, I’ll whine, yes, many of you get the same things inflicted on you, and maybe we can let off a little steam and chuckle. And, inevitably, I will alienate a huge segment in the sales/marketing world.

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IAB Tech Lab finalizes first addressability solution

Martech

Project Rearc, an initiative within IAB’s Tech Lab , has announced the finalization of its first solution to the post-cookie addressability challenge, Seller Defined Audiences (SDA). The concept was first proposed in March 2021. As the name suggests, this solution rests seller-side, enabling publishers or their data partners to scale first-party data in a privacy-compliant manner, aiming to “democratize the concept of audience cohorts for the open ecosystem” (from the Tech Lab

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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How to retain your sales team through the war on talent [Infographic]

DoubleDigit Sales

The post How to retain your sales team through the war on talent [Infographic] appeared first on DoubleDigit Sales.

Sales 52