Mon.Jan 02, 2023

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7 Critical Steps Your Sales Outreach Strategy Needs

Iannarino

More prospects, more sales. Right? Not always.

Sales 271
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Your Guide to Sales Qualification

Gong.io

Many salespeople waste too much time on prospects with little to no chance of converting. Meanwhile, the good prospects they should’ve focused on have already gone cold. This is why sales qualification is so important — it helps you identify and prioritize prospects more likely to become buyers. How do you know if a potential customer is a good fit for your solution?

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SaaStr Fund: Looking to Fund 2-4 Great SaaS Companies in 2023

SaaStr

So I’ve been investing since 2013, and have done fairly well. Some of my top investments at seed stage include Pipedrive, Salesloft, Front, Talkdesk, Algolia, Gorgias, Greenhouse and more: But 2022 was a quiet time. My first year with no brand new investments, only follow-ons. So we’re behind. The goal for SaaStr Fund is to invest in 2-4 of the very top seed / late seed startups from $10k-$150k in MRR.

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3 Keys To Customer Service

Sales Pop!

Customers are at the heart of every small business. So, for your small business to succeed, you must emphasize customer service. When you get it right, you’ll be rewarded by a growing company and feel pride in building relationships with your customers. To give customers the desired experience, you need to set up protections through adequate physical and cyber security and commercial and cyber insurance products.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Capital Efficiency is Back in Fashion. But … You Still Gotta Grow. Probably At Least 70%+ at $10m ARR.

SaaStr

So with the whiplash from the public markets falling more than 50% in 2022, and venture markets in turn basically freezing up in the later stages, focus turned away from growth to cash conservation. And to capital efficiency. The same happened in the public markets, as everyone suddenly had to march toward profitability faster. But … it’s not a free lunch.

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This day in search marketing history: January 3

Search Engine Land

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. A day later, we found out what happened, according to Google.

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It Doesn’t Get Easier!

Partners in Excellence

I seldom respond to “viral videos.” But I was struck by this video of Kara Lawson, Duke Women’s Basketball Head Coach, Handle Hard Better. It is human nature to want things to be easier. In 2005, Staples ran a marketing campaign featuring the “Easy Button.” The concept went viral–the thought that if we just did one thing, things after that would be easy.

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Four Step Sales Action Plan

Predictable Revenue

Set your team up for success by creating a sales action plan to improve sales performance, along with tips to keep your team on track to achieving the target. The post Four Step Sales Action Plan appeared first on Predictable Revenue.

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8 Sales Enablement Best Practices to Level Up Sales Success

Highspot

You already know a solid sales strategy can lay the groundwork for a successful, cohesive sales organization. But we’re here to show you how implementing a plan for sales enablement sets the stage for your sales strategy to align seamlessly with your sales goals. What Is Sales Enablement? Sales enablement is a systematic approach of equipping, training, and coaching sales teams to close more deals effectively.

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