Tue.Oct 18, 2022

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How to Use Sales Automation without Losing Your Soul

Iannarino

Some time ago, I received an email from a salesperson. He introduced himself, mentioned his company, and included four links to companies that had bought what he sells. The "why us" copy wasn't compelling, and I deleted the email. Two days later, I received another email from the same salesperson. It referred to the first email, which was included at the bottom of the thread.

Contact 289
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How Adidas builds metaverse experiences and partnerships

Martech

Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.

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Trending Sources

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Dear SaaStr: Should I Cap Commissions of My Top Salespeople? They Make So Much

SaaStr

Dear SaaStr: Should I Cap Commissions of My Top Salespeople? They Make So Much. Not until the company is very big — if even then. It’s often the case that top sales reps close 2x to as much as 5x as much as an average rep. With the exact same / equal leads. And you may even end up with a rep that makes 8x or more than the average, if they can close just a ton of revenue.

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[Sponsored]: The 2023 Digital Marketing Salary Guide is here!

Martech

Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The case of the stealth Google-bomb

Search Engine Land

Earlier this year, I was asked to work on a legal case involving a couple of finance sector companies where one was accused by the other of trademark infringement where the defendant’s website abruptly began ranking for the plaintiff’s service mark. The only trouble was, the unique phrase was in no way associated with the defendant’s website. In this article, I’ll discuss a unique functionality of Google’s ranking algorithm.

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Digital out-of-home branches out with programmatic

Martech

The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We doubled down on programmatic, we employed programmatic resources to move [ad] schedules easily without a lot of contracts and a lot of humans from where people were not to where they were,”

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More Trending

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Going beyond cookie consent: 3 strategies to achieve data compliance

Martech

With new and conflicting global legislation, it seems no one can agree on the appropriate methods for data collection and the extent of data protection. In turn, data compliance has become more complex than ever before and global privacy regulations continue to evolve. Data is recognized as the most valuable resource for brands and marketers around the world.

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[Sponsored]: The B2B Social Marketer’s Guide to Connected TV

Search Engine Land

Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, the setup is going to look pretty familiar, from campaign types to targeting capabilities. This guide will walk through everything you need to get started on CTV, from how to set up that initial campaign to managing them once they’re live.

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Webinar: Use a golden record of data to enhance customer experiences

Martech

To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.

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Meta rolls out Branded Content on Reels

Search Engine Land

Meta has rolled out Branded Content on Reels, so creators can now use the ‘Paid Partnerships with’ label on organic posts, and participating sponsors will be able to easily convert them to Branded Content Ads. How it works. If you’re a creator and are sharing branded content on Facebook Reels, you’ll need to use Facebook’s branded content tool to tag the business associated with the brand or product.

Promote 101
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The 5 Main Sales Productivity Metrics Managers Track in 2022 [& How to Improve Yours]

Hubspot

Any company's sales leadership needs to keep a pulse on how its salespeople are performing, both individually and on a broader organizational level — getting there often starts by understanding the degree of effort reps are putting in. That's where performance indicators known as sales productivity metrics come in. These figures — ones used to measure how active and engaged salespeople are day-to-day basis — are central to the success and direction of most sales orgs.

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Meta implements ad restrictions in US for social issues, elections, and politics

Search Engine Land

From 12:01 AM PT on Tuesday, November 1, 2022, through 11:59 PM PT on Tuesday, November 8, 2022, no new ads about social issues, elections, or politics can be published, and most edits will be prohibited. How it works. To continue running ads during this time period, advertisers in the US must comply with the following guidelines. Be set up by an advertiser in the US who has completed the authorization process, which includes providing identification to confirm who they are, confirming that they

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5+ Tips Nobody Taught You for Navigating a Successful Job Search

Sales Hacker

When looking for a job there are so many internal questions to navigate it can be terribly confusing. In this session, we are going to answer a lot of the “I wonder if” questions people have. Guests: Richard Harris – Founder of The Harris Consulting Group. Kevin Gaither – Business Owner of Inside Sales Expert. You’ll learn: What your job search process should look like.

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Google Ad match types are not going away

Search Engine Land

Some advertisers are seeing a new beta test in their Google Ad accounts, and not everyone is happy about it. What happened. Michael Kerr spotted the test in his Google Ad account yesterday and posted a Tweet, concerned that this could be the end of match types as we know it. Some users reporting that @GoogleAds are limited-beta testing Broad match only campaigns.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Lead Qualification 101: Definition, Purpose, Process, & Frameworks

TaskDrive

The success of B2B sales is dependent on lead qualification. Learn more about it, how to go about it, and what happens next. The post Lead Qualification 101: Definition, Purpose, Process, & Frameworks appeared first on TaskDrive.

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A look inside TikTok’s new automated Smart Performance Campaigns

Search Engine Land

TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Sounds familiar. If the new campaign type sounds familiar, it might be because it’s almost identical to Google’s smart and Performance Max campaign types which require advertisers to put their full trust into the platform’s AI and machine learning systems.

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Re-air: Dashboards for Growth with Layne Booth

criteria for success

Welcome back, Let's Talk Sales listeners! As folks consider their next moves for Q4 and 2023, we've decided to re-air a conversation featuring Layne Booth about simplifying data and setting goals. We hope you enjoy this episode! Layne is the Chief Operations Officer of The Project Booth , where she helps business owners simplify their numbers so they can stop guessing with their gut and start making smarter business decisions. .

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3 new Google reporting columns for conversions

Search Engine Land

Google just announced three new conversion reporting columns to save advertisers the hassle of applying custom segments to see each individual conversion action and the categories they fall under. The new columns. The three new conversions columns are: Results Results value Conversion goals. Let’s dig in. Results. This column shows the number of conversions you’ve received across all primary conversion actions for each of your standard goals.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Who’s Our Ideal Customer?

Partners in Excellence

I’ve taken a break from my series “Things We Thought We Knew About Selling But Really Didn’t.” Restarting it, I want to talk about our Ideal Customers–or our ICP (Ideal Customer Profile.) We toss the term around casually, but when I look at too many pipelines or prospecting programs, the ICP is not discernible. We have a tendency to try to sell to anyone.

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[Sponsored]: Webinar: Use a golden record of data to enhance customer experiences

Search Engine Land

To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.

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SaaS Multiples Are Down 75% From a Year Ago

SaaStr

There are so many metrics out there these days on how public SaaS companies are doing. Versus last week, last month, etc. etc, So many metric sometimes it’s a little hard to get a handle on what they all mean. The latest Bessemer Parting the Cloud summarized it all I think with one helpful metric: SaaS multiples are down 75% from a year ago. .

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Early trials show that Google FLEDGE is flopping

Search Engine Land

Google began testing FLEDGE in AdSense in August but after just four months of trials, it seems to have gone stale, with only only RTB House, Criteo and Google itself using it in any meaningful way. Ad tech companies aren’t using it because it’s unknown. It’s an expensive test that could prove catastrophic if it fails. As Digiday reports, “No one can afford to be first, especially when there are so many unresolved issues.” .

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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The Ultimate Guide to Sales Kickoffs: 2023 Themes, Agendas, and Templates

Highspot

It’s never too early to start planning for the new year — especially when it comes to your sales kickoff. Sales kickoffs, or SKOs, live at the intersection of education and celebration: the goal of any SKO is to prepare and reenergize sales reps as they enter the new year. But each new year brings new challenges, prompting sales leaders to rethink what a great SKO looks like in today’s world of work.

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Meta to sell Giphy, by order of UK competition watchdog

Search Engine Land

Meta will accept a ruling by UK watchdog company ordering it to sell Giphy, the animated GIF library. What happened. Meta was originally ordered to sell Giphy last year but they appealed. Today, the UK’s Competition and Markets Authority (CMA) announced that Meta had failed on five of the six objections raised in its appeal. The CMA said that the acquisition should be reversed on the grounds that it “could allow Meta to limit other social media platforms’ access to GIFs, making those sites less

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