Tue.Aug 31, 2021

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Prepare For The Post Labor Day Sprint

Tibor Shanto

By Tibor Shanto. While the calendar may not agree, Labor Day, from a sales standpoint, is the end of Summer. Vacations over, back to work, finishing the year and setting the table for next year. While this year is no different, there is greater anticipation in light of vaccine and people’s back to work attitude. Much more than in other years, it is important to get ahead of things, and take steps to prepare for the post Labor Day sprint.

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Creating Places Where People Want To Work

Partners in Excellence

A new word/concept is creeping into my vocabulary, “The Great Resignation.” I have to confess, I’m not seeing much of this in my clients–at least yet. Some are beginning to talk about it. Many friends and colleagues seem to be seeing indications of the great resignation. The headlines focus on exhaustion and burnout, much driven by the hybrid work environment, WFH and other factors.

Trust 132
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The Power Of Being Intentionally Polarizing In Business: 4 Ways To Make Your Product, Culture, Branding, And Marketing Stand Out

Gong.io

I think playing it safe is the riskiest thing you can do as a business leader—and being subtle is boring. Customers don’t pick up on subtleties. They’re bombarded with too many types of messages and ads every day to notice you if you’re doing what everyone else is doing. Which means, if you want to stand out, you have to do so in a way that isn’t subtle. .

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The Top 6 Reasons to Come to SaaStr Annual 2021

SaaStr

There’s something really magical that happens when you gather with your peers. People with the same interests, the same challenges, the same unknowns. Folks who not only understand you, but also thrive in the same state of startup terror or euphoria. . While SaaStr Annual has massively grown over the past few years, the core of what makes it great remains the same – gather with your tribe, share that knowing nod, and learn from each other.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How technology is enabling community marketing

Martech

“Community as a function of business and a function of practice has been a long time coming. It’s just maturing. You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands.

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Plenty of Decacorns Were Late Bloomers

SaaStr

There’s no question SaaS and Cloud companies scale faster than ever these days. Databricks just announced it was growing a stunning 75% at $600m+ in ARR ! And Zoom just passed a $1B quarter. 50%+ growth at $100m+ ARR seems to be the new normal, and a full 25% of the Cloud 100 was growing 100%+ at $100m in ARR! More on that here: The Top SaaS and Cloud companies are now growing 100% at $100m ARR.

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4 Tips to Improving Your WFH Experience

Heinz Marketing

By Rachel Degginger , Marketing Consultant at Heinz Marketing. As a majority of companies continue having their employees work from home, sometimes staring at the same walls can get boring. With our environment being more ever-changing than ever, it seems like we are more unsure than ever when it will be safe to return to work in a full capacity. Here are 4 tips that have helped me improve my WFH experience. 1.

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Bizzabo partners with Brightcove

Martech

Event management platform Bizzabo announced a new partnership with video-for-business company Brightcove to bolster their virtual hybrid events capabilities. With the partnership, Bizzabo customers have access to Brightcove’s broadcast-level video support, creating a full end-to-end package to design remote video presentations, while also managing and executing them.

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Dear SaaStr: When Should a CEO Walk Away From an Acquisition Offer?

SaaStr

Q: When should a CEO walk away from an acquisition? I’ve thought about this a lot. I’ve walked from acquisitions where I, to be honest, did want the money but still walked. And I’ve taken several offers, too, sometimes when it turned out to be the wrong choice. You have (at least) 4 constituencies in an acquisition: You and your co-founders. Your employees.

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Happy Customers Aren’t Everything – Employee Satisfaction Is the Catalyst for Growth

Salesforce

How do we achieve sustainable business growth? The thinking used to be that we did it by focusing on customers and their needs. But it turns out that when it comes to growth, employee satisfaction is just as important, if not more, than customer satisfaction. In fact, they are inextricably linked. This article originally appeared in Vantage Point, a Salesforce magazine.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Bryan Elsesser, VP of Sales at SaaStr: Top Dos and Don’ts to Have an Effective Start

SaaStr

In the run-up to the 2021 SaaStr Annual , SaaStr’s very own Poya Osgouei sits down with Bryan Elsesser, VP of Sales at SaaStr. Bryan shares tips and his perspective on what’s been effective and useful during his first few months as the VP of Sales at SaaStr. Join us at SaaStr Annual at the end of September. You can buy your tickets at SaaStr Annual and use promo code: “Poya30” to receive 30% off. .

CRM 101
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Baratunde Thurston on “How To Citizen” and Why Words Matter

Salesforce

Baratunde Thurston is an Emmy-nominated host who has advised the Obama White House, produced for “The Daily Show” and written the New York Times bestseller “How To Be Black.” His Ted talk was described by MSNBC’s Brian Williams as “one of the greatest TED talks of all time.” Thurston has the ability to integrate and synthesize themes of race, culture, politics, and technology to explain where our nation is and where we can take it.

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Value Is A Mystery….

Partners in Excellence

Our websites are filled with content about our ‘unique value propositions,” which inevitably turn out to be not that unique. We constantly declare our value in every conversation we have with customers, positioning it around the superiority of our products and services. We tend to declare value, without proof and without knowing if it’s what the customer really values.

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6 Steps to Picking the Perfect Sales Model 

Highspot

If sales strategy was a puzzle, then your sales model would be a corner piece: it helps frame your approach to businesses and determines how the other pieces of your strategy will fit together. The keystone nature of sales models makes choosing the right one all the more important. In this guide, we’ll detail everything you need to know to pick the perfect sales model for your business, including: What is a sales model?

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Elevating the Sales Profession with Innovative Tech & Training

Sales Hacker

powered by Sounder. What do the sales profession and improv have in common? In both, persistence always beats perfection. Our guest today brings technology and comedians into her sales education to help students practice and apply what they’ve learned about sales to discover that confidence and empathy are keys to success. In this episode, we interview Stefanie Boyer, PhD , Professor of Marketing at Bryant University and Co-Founder at RNMKRS , about elevating the sales profession through innovat

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Proceed with caution: Tuesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and proceed with caution. Many reminders already this week, not only that we have not reached the finishing line with COVID-19, but also that the pandemic is far from the only problem on the planet.

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The CEO Playbook Part 1: Starting a Business With Customer-Led Growth

G2

Sixty-three percent of tech startups fail in the first four years - the highest failure rate of any industry, believe it or not.

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Google to sunset Expanded Text Ads (ETAs) in June 2022

Search Engine Land

This is the latest move that Google is making to push automation through their ad products. Please visit Search Engine Land for the full article.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Tips for Successfully Navigating the Bargaining Zone

Hubspot

I knew nothing about the bargaining zone when accepting my first job offer. Wide-eyed and nervous about getting rejected, I accepted the initial salary — and came to regret it soon after. Luckily, I've learned how to navigate the bargaining zone while working with executives and salespeople who have skillfully negotiated everything from multi-million dollar deals to more favorable contract terms.

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Meet the 2021 Search Engine Land Awards judges

Search Engine Land

The final deadline to get your entry in is this Friday, September 3 at 11:59pm PT. What are you waiting for? Please visit Search Engine Land for the full article.

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Common Mistakes Sellers Make Following Up on a Sales Call

Richardson

Effective follow-up to a sales conversation advances the dialogue rather than restating it. Most sales professionals are aware that following up is important. Yet, few are clear on the proper way to execute this critical step. Following up on sales call is about taking opportunities to explore emerging customer needs, surface nascent concerns, and address all stakeholders.

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Google Search Console lost performance report data for August 23rd and 24th

Search Engine Land

The data won’t be replaced or backfilled, as we hoped for. Please visit Search Engine Land for the full article.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Goals vs. Objectives: Why You Need Both to Succeed

G2

Setting clear goals and objectives is one of the best ways to keep your team aligned on your mission and how you’re going to achieve it.

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Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief

Search Engine Land

Plus, four tools to check for your title changes in SERPs. Please visit Search Engine Land for the full article.

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Infrastructure as Code: Helping Businesses Scale Their IT

G2

The more a business relies on information technology (IT), the more important it is to have a good infrastructure.

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How to close a sales call with perfection

Salesmate

If you thought getting a prospect to get on a sales call was difficult, you might need to take a step back because closing a sales call is equally tricky. You can do everything right during a sales call, but a single error while closing the sales call and you’ve lost a potential customer! Therefore, along with sales call scripts for initiating the conversations, you also need to know how you’ll close a sales call.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The CEO Playbook Part 2: Scale Your Business and Sustain Success

G2

Pop quiz: 43% of small businesses claim their biggest financial challenge is __.

Sales 52
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How to Solve Trading Issues with the Help of Best Forex Robots?

Sales Pop!

Each year, an increasing number of people are slowly transitioning to the forex market from its more traditional counterparts like the stock market. The foreign exchange market offers a lot of benefits not to mention associated risks for knowledgeable traders who know their way around forex trading strategies. But it is impossible to master everything about the foreign exchange market and trade profitably without running into any trouble.

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PODCAST 176: How to Rock Product Marketing with Ajit Ghuman

Sales Hacker

In this episode of the Sales Hacker podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale. Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good. powered by Sounder. If you missed episode 175, check it out here: Protecting Migrant Children: International Social Service.

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