Mon.Dec 27, 2021

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The Nature of Effort and Your Results

Iannarino

We live in a Universe that seems to impose a law of cause and effect: results, both negative and positive, are always generated through some cause.

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These are the 5 best data-backed sales tips of 2021

Gong.io

This article is part of the Gong Labs series, where I publish findings from our data research team. We analyze sales conversations and deals using AI, then share the results to help you close more revenue. Subscribe here and follow me to read upcoming research. This year Gong Labs uncovered… secrets. . Like the deadly simple negotiation mistake preventing you from winning deals. .

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SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more

Search Engine Land

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news. Please visit Search Engine Land for the full article.

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6 Ways Having a Small Business Can Save You Money This Year

Sales Pop!

Whether you’re a solo entrepreneur or the owner of a large business, there are plenty of benefits to being self-employed — one is the tax deductions at your fingertips. Taking advantage of eligible deductions is key to saving money and reducing taxes as an entrepreneur. Here are six deductions every small business owner should understand: 1. Business expenses.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Why Your Ecommerce Business Should Care About Twitch Advertising

Capterra Sales & Marketing Software

The post Why Your Ecommerce Business Should Care About Twitch Advertising appeared first on Capterra. If you’re not advertising on Twitch, you’re falling behind. We’ll tell you why and show you where to start. As a marketer, if Twitch isn’t on your radar, it really, really should be right now. The audience on Twitch, the Amazon-owned video game live streaming platform, has grown at a record rate.

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Are You Building a Legacy That Leaves a Mark on Others?

Sell Or Die

In this episode of The Sell or Die Podcast, Jen and I are joined by Doug Wing, the son of the legendary Hal Wing, and Jill Walls, who is the world-class editor behind Doug’s upcoming book about his father’s legacy. If you don’t know Doug and Hal, you definitely know their brand. It’s called Little Giant Ladders. Hal was the founder of this company and started it from nothing, but now, not only has the company grown into an industry giant, Hal’s legacy has grown to be so impactful that it inspire

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Be Courageous. Overcome Cold Calling Fear.

SalesBlog!

I have read article after article on how cold calling is dead. There’s a wildly successful book on it. All types of supposed “sales gurus” have written articles on it. It’s their new mantra. Disappointing. A couple of questions for these folks that say there’s no room for cold calling… When is the last time you actually cold called? Have you ever cold called?

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Zoom acquires video production assets from Liminal

Martech

Video meeting platform Zoom announced today that it has acquired assets from Liminal, a video production technology startup built largely off of Zoom’s SKD. Two Co-Founders of Liminal, Andy Caluccio and Jonathan Kokotajlo, will also join Zoom as part of the transition. Liminal’s solutions include their ZoomOSC and ZoomISO apps, which help connect Zoom with event control systems and hardware used for professional presentations in theaters, broadcast studios and other creative enterprises.

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Quote to Cash: QTC Process Plus the Best Software

Hubspot

If you're looking to optimize your sales process, close more deals, and delight more prospects and customers, then you should consider the quote to cash process. In this article, we’ll talk about the quote to cash process and which tools can help your team with QTC. What is quote to cash? Quote to cash refers to the parts of the sales cycle that drive revenue.

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