Tue.Feb 15, 2022

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5 Sales Script Examples You Can Copy Right Now

Iannarino

Ah yes, the scripted sales call from an unknown number. The discomfort is palpable: you can hear the salesperson’s lack of confidence in their voice, that undertone of defeat stemming from hearing “no” 50 times already this shift. It’s almost enough to motivate a pity purchase—almost.

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There’s Real and Then There’s Pipeline Real – Part 2

Tibor Shanto

By Tibor Shanto. Last week I kicked off a two part look at questions you should be asking your pipeline. If it answers run. But the questions, posed to yourself, are about planning activities based on the state of your pipeline. Given that time is always depleting, we need a way to ensure we ‘spend’ our time on the right activities. So here we go with there is real and then there’s pipeline real, part 2.

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Prospecting Is Hard, Why Do We Insist On Making It More Difficult?

Partners in Excellence

Every day, I spend at least 15-20 minutes cleaning my inbox, mobile, and InMail from prospecting messages. Mind you, these are not spam, but legitimate prospecting messages from people trying to catch my attention. The majority, I never open, I just delete. Every once in a while, one catch’s my attention and I skim it. Prospecting has always been a challenge, but these days, it is even more challenging.

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The $2 Million Dollar Man/Woman: How to Think About Scaling Your Customer Success Team

SaaStr

In SaaS, there are a lot of great “rules” that do make sense overall but can be confusing or borderline misleading at times. E.g., Sales +Marketing Expenses < First Year ACV = Success ? I.e., keeping the Magic Number at or above 1.0. Great rule — if you have the capital to fund it. But maybe not while you are scaling, you can often afford to invest more if you have funding.

Customers 103
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Go/No-Go or Go/Go-Go?

Sales Pop!

Sales managers are quite familiar with the conversations that drive organizational decisions about whether to pursue major deals or to pass on them. Sales reps advocating pursuits will say, “It’s a big deal”, “It’s right in our power swing” or other similar reasons. But what do these reasons really mean? What’s the real business rationale for your firm in pursuing a major deal?

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Who’s Coming to SaaStr Miami Meetup March 3rd?

SaaStr

SaaStr’s first IRL event of 2022 will be in Miami on March 3. We’re taking over Veza Sur Brewing for an evening of AMAs and networking with 200+ SaaS VCs, CEOs, Founders, and Senior-level leaders! Aside from the amazing speakers, who else will you meet there? 305 ventures. 500 Global. 71lbs. Accelevents. Acronym Venture Capital. Addigy. Altigroup.

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Digital Selling Secrets Your Buyers Want You to Hear – Insights from Gartner

Sales Hacker

A recent study by Gartner revealed that 43% of all buyers prefer a rep-free experience in their buying journey. In this discussion, we’ll expand on what it means for sales leaders and how they can lead their team to success in this new digital selling landscape. The post Digital Selling Secrets Your Buyers Want You to Hear – Insights from Gartner appeared first on Sales Hacker.

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Good morning: Asking the attribution question

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and is attribution going away? I don’t suppose so, not literally, but something that has always been an immense challenge — not to say the focus of a lot of skepticism — is only getting harder.

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Google denies mass search ad disapprovals or bugs with ad policy enforcement

Search Engine Land

There are widespread reports of Google Ads disapproving ads and accounts in the past 24-hours but Google says nothing is out of the ordinary. Please visit Search Engine Land for the full article.

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Qualtrics partners with Wyng to bring zero-party data to customer microexperiences

Martech

Experience management (XM) platform Qualtrics has announced a partnership with zero-party data platform Wyng. Wyng has released a connector for Qualtrics that will allow brands to feed zero-party data directly into the Qualtrics Experience iD system to power personalized customer experiences. Zero-party data is data that consumers intentionally share with a brand in return for a more personalized experience.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Snapchat introduces attributable mid-roll ads for Snap Stories

Search Engine Land

Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI. Please visit Search Engine Land for the full article.

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Optimizely partners with Google Cloud

Martech

Digital experience platform (DXP) Optimizely announced today that it has entered into a multi-year strategic partnership with Google Cloud. Moving to the cloud, customers of Optimizely’s Web Experimentation and Full Stack Experimentation products will have access to Google’s secure infrastructure and AI, machine learning and analytics capabilities relating to digital experience.

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How to Add Video To Your Sales Strategy to Ignite Your Funnel

Sales Hacker

Video is one of the most powerful tools in a virtual selling toolkit. But if you don’t use it properly in you sales strategy, you won’t get the most out of your prospecting and outreach. Join Jimmy Gagnon, Andrea Bowers, and Jeff Swan as they break down why having a video strategy is so important to your team’s success and how to do it properly. The post How to Add Video To Your Sales Strategy to Ignite Your Funnel appeared first on Sales Hacker.

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12 Examples of Smart Sales Goals to Guide Your Team

Highspot

Choosing long-term and shorter term goals that will actually motivate your team is tricky, though. You have to strike a balance between stretching your sales reps and staying realistic. How do you set the best sales goals? We’ve got the information you need to work through the process, including: What are sales goals? What are SMART sales goals?

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Cracking the Code to Ultra Large Deals with Jamal Reimer

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Jamal Reimer , Commercial Vice President at Saama and author of Mega Deal Secrets , a book about the principles that unlock the biggest deals of our career. Join us for an amazing conversation about building an achievable, repeatable roadmap for elite performance for any sales team or individual rep selling enterprise solutions. powered by Sounder.

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Why Sales Content Management is Essential to Your Business and How to Implement It in 2022

Accent Technologies

The post Why Sales Content Management is Essential to Your Business and How to Implement It in 2022 appeared first on Accent Technologies.

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How Sellers REALLY Want To Learn

Sales Hacker

Training sales reps has always been difficult. Having to do it virtually makes it even more challenging. But there are some pretty amazing tricks you can use to energize your sellers and help them remember what they learn. The post How Sellers REALLY Want To Learn appeared first on Sales Hacker.

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13 Ways to Keep Remote Sales Teams Motivated

Accent Technologies

The post 13 Ways to Keep Remote Sales Teams Motivated appeared first on Accent Technologies.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Ultimate Guide to Field Sales Success in 2022

Veloxy

Learn how easy it is to become the highest-performing field sales professional at your company. Before Covid, field sales was synonymous with hitting the road, meeting customers in person, and regularly making significant commissions. Today, field salespeople have had to pivot to a hybrid approach consisting of inside, remote, and virtual selling. But what does tomorrow hold for field sales?

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Mastering Content Management Infographic

Accent Technologies

The post Mastering Content Management Infographic appeared first on Accent Technologies.

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Focusing on Product-Led Growth? Track the Right Metrics

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. In 2007, Dave McClure introduced us to what’s become known as the “ pirate metrics ” framework — AARRR. McClure knew a thing or two about growing a product quickly. He led the marketing teams at Simplyhired and Paypal. During that time, he identified the critical metrics for product-driven companies.

Growth 84
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Reinventing the digital experience platform

Martech

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform? As Tony Byrne of the Real Story Group (and a MarTech contributor) said in 2018, referencing Gartner’s Magic Quadrant for DXPs, put it: “No enterprise digital leader

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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5 Retail Predictions for 2022

Salesforce

(Note: Rob Garf, vice president and general manager, retail , collaborated with the author on this post.). In 2022, retailers only need to follow one north star: connect online and offline shopping experiences and remove friction across the journey. For customers, this is fantastic news. They’re enjoying a seemingly endless array of ways to engage with their favorite brands online and in the store.

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How to Make a More Impactful Virtual Sales Conference [Infographic]

DoubleDigit Sales

The post How to Make a More Impactful Virtual Sales Conference [Infographic] appeared first on DoubleDigit Sales.

Sales 52
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You May Leverage Data, But Here’s How to Know You’re a Truly Data-Driven Organization

Gong.io

Not even 20 years ago, “collecting data” was something few companies did. Nowadays, people talk about everything they will do with big data. But back then, companies didn’t even care about small data. Data is exploding. And it’s becoming more complex and diverse by the day. With the explosion of the internet, ever-growing points of customer interaction, transactional systems, social platforms, and all other sources of data, the sea of data continues to proliferate.

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