Sun.Jan 16, 2022

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The Positive Value of Being Self-Oriented

Iannarino

Of all the ways to lose a deal, the most reliable is to project a self-orientation. When your client feels that your motivation is limited to transferring their money to your wallet, with a brief stopover in your company’s checking account, they’re all but certain to disengage and choose a salesperson who is truly interested in helping them improve their results.

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Win/loss analysis – are you learning as much as you should?

Membrain

I’m always stunned by how little win/loss analysis we do. Of course, when we win or lose a deal, there is some reason code–usually some drop down in CRM that gives us a handful of choices about why we won or why we lost.

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Google Ads bug again for Gmail on desktop Safari browsers

Search Engine Land

Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari browsers. Please visit Search Engine Land for the full article.

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Stop Falling All Over Yourself Thanking Prospects & Customers for Their Time

Mike Weinberg

It has been the fastest, craziest start to a year that I can remember, and even the over-the-top, ominous coverage of Omicron hasn’t put a damper on the kickoff of Sales Kickoff Season meetings. As I recently posted on LinkedIn, for all the logistical chaos created by clients postponing or converting conferences from in-person to … Stop Falling All Over Yourself Thanking Prospects & Customers for Their Time Read More » The post Stop Falling All Over Yourself Thanking Prospects &#

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Top Post & Vids of the Week: CEO GitLab, CMO Reprise, CEO Databricks, CMO Calendly, VPS HubSpot, and More!

SaaStr

Top Blog Posts This Week: 5 Interesting Learnings from Braze at $260,000,000 in ARR. Why a Great Rep Can Close 9x More Than a Poor Rep, and Even 2.5x More Than a Good Rep. Every Marketing Initiative, Every Channel … Plateaus. Plan for It. You Should Be Collecting At Least 100% Of Your MRR Each Month in Cash. Ideally, 110%+. How To (Successfully) Source Your First 2 Sales Reps.

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