Cerebral Selling
DECEMBER 10, 2021
Good salespeople know that the quality of your discovery motion is directly related to the quality of the questions you ask. But when it comes to asking high-value discovery questions there are a few key traps many sellers still fall into. Here’s what they are and how you can avoid them! 1. Asking Leading Questions. A leading question is a bit like a logic trap.
Engage Selling
DECEMBER 10, 2021
Did you know closing ratios on deals that employ traditional selling methods (e.g., cold calls and direct mail) have not changed since the 1980s? Seriously. They’ve not budged at all since “Eye of the Tiger” was a hit song on … Read More » The post Are You Still Selling Like It’s 1982? first appeared on The Sales Leader.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SaaStr
DECEMBER 10, 2021
Has it felt like not just a unicorn-a-day in 2021, but a bit more? No, you weren’t crazy. We minted 46 Unicorns a Month in 2021. That’s 1.5 a day: Ok 2021 isn’t quite over, but the trends are pretty much set. Crunchbase had some interesting slices on the overall markets, as you can see above. You can see that 2021 was just an epic bump from 2020, and it was a step function.
Search Engine Land
DECEMBER 10, 2021
When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more. Please visit Search Engine Land for the full article.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
DECEMBER 10, 2021
“I’m not a glass half full guy, I’m a glass always full and how do I get it to overflow?”. That comment sums up an encounter with Brandon Rochon, someone who overflows with energy, optimism, humor and insights. Rochon is CEO and Chief Creative Officer at Kastner, one of the few Black leaders in the international agency space. We were talking about how the generational embrace of a multicultural society aligns with multicultural curation in marketing and advertising.
Search Engine Land
DECEMBER 10, 2021
While the most common filter, “Open Now,” isn’t surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories. Please visit Search Engine Land for the full article.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
DECEMBER 10, 2021
Last June, when Apple announced privacy changes in its iOS 15 release that would significantly affect email marketing, digital marketers everywhere felt more than a hint of anxiety. . The changes went into effect on Sept. 20. To sum up, almost all emails managed by Apple Mail are now automatically marked as opened even if the recipient doesn’t click on them.
Martech
DECEMBER 10, 2021
Microsoft Advertising has added Asian-owned, Latin-owned, Women-owned and Diabetic-friendly business attributes, enabling advertisers to showcase more of their selling points and values, the company announced Thursday. These four new attributes join the 32 Marketing with Purpose business attributes that Microsoft introduced in September. An example of the Women-owned attribute within a text ad.
Salesforce
DECEMBER 10, 2021
If an email is sent and no one receives it, do its contents even matter? Email deliverability remains a mystery to many marketers. Many emails never reach a subscriber’s inbox – but with good planning, you can avoid your message falling through the cracks. There are many common misconceptions about email deliverability, and just as many tools to improve it.
Martech
DECEMBER 10, 2021
Good morning, Marketers, and we knew this supply chain problem was coming. Writing a story that confirms shoppers are right to worry about being able to get gifts delivered on time this holiday season — or at all — reminded me that we’d visited this topic last year with logistics and supply chain expert Erik Mumford. His words still resonate. “You need to have transparency, and a handle on everything from start to finish, not just on your digital touchpoints,” he said.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
The Advantexe Advisor
DECEMBER 10, 2021
It was one of the most fascinating learning moments of the year. And this year has been like no other in terms of incredible learning moments.
Martech
DECEMBER 10, 2021
Criteo, the commerce and media platform, has entered exclusive negotiations to acquire adtech company IPONWEB. The cost of the acquisition will be $380 million. The move is aimed at strengthening Criteo’s offering for the post-third-party cookie world. Criteo offers audience-based advertising solutions across the open Internet by compliantly connecting first-party data across its network of brands and media.
Mike Weinberg
DECEMBER 10, 2021
Salespeople and Sales Leaders, I am asking for 39 seconds. That’s it. Just listen to the first 39 seconds of this episode. Even if you’ve sworn to yourself that you’d never listen to a podcast, I’m pleading with you to give this 39 seconds of your attention because this is one of the biggest issues … The Most Foolish Thing a Salesperson Can Do is Complain That Their Price Is Too High Read More » The post The Most Foolish Thing a Salesperson Can Do is Complain That Their Price Is Too
Martech
DECEMBER 10, 2021
“We’re all in this together.” Last year, this statement became the universal motto of brands everywhere, as people learned to adapt to unfamiliar circumstances brought on by the global pandemic. As the world embraces more in-person interactions, things aren’t going to just go back to the way they were before. The great challenge for brands is how to reimagine their approach to customer experience by connecting every point of interaction, uniting all teams across the business and merging the trus
Advertisement
Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
DECEMBER 10, 2021
With so many amazing sessions at SaaStr Annual 2021, we couldn’t possibly pick our favorites, so we dug into the most popular as selected by you! We know you didn’t catch all these sessions during Annual, so this is your chance to binge-watch all the great content. We shared #21-#11 yesterday, and as promised, here are the top 10! 10. State of the Cloud 2021: The Age of Cloud Unicorns with Bessemer Venture Partners with Byron Deeter, Partner @ BVP, Mary D’Onofrio, Partner @ BVP, Elliott Robinson
Expert insights. Personalized for you.
157 
Let's personalize your content