Sat.Jul 02, 2022

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You Get Paid For Creating and Winning Opportunities

Iannarino

A recent story on LinkedIn was about a senior leader who was unhappy with the results of a highly compensated salesperson. Even though the salesperson's base pay was exceptional, he had done nothing since beginning his employment. The senior leader said the salesperson would not make cold calls.

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The Fundamental Error of Approach in Today’s Sales

Sales Pop!

Today’s sales scenario is, to say the least, baffling. We have more books on sales than ever, along with unheard-of numbers of sales seminars and an amazing amount of sales training. Yet sales closing rates remain stagnant—80 percent of salespeople fail, and salespeople only last 18 months on a given job. It was certainly not always this way. Up until the mid-twentieth century, salespeople were competent, and remained stable on the job (some even stayed with one company their whole career).

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22 Reasons to Come to 2022 SaaStr Annual Sep 13-15!! From Duke Dumont to Mailchimp, from YCombinator to Atlassian, And So Much More!

SaaStr

We are getting CLOSE!! We’re back for the 8th SaaStr Annual, Sep 13-15 , at the outdoor / open air San Mateo country fairgrounds between SF and Palo Alto. This worked so well last year, we’re staying at the 40 acre campus, just going even bigger and better! Whether you’ve been to Annual before or not, here are 22 Reasons to Go This Year: #1. 1000+ Braindates and Mentoring Sessions, including 100s of Top VCs, CROs, CMOs and More.

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B2B Reads: “Smarketing”, Channel Conflict, and Scope Creep

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. . Preventing strategy scope creep. “Scope creep” is quite common in the business world.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.