Tue.Nov 26, 2024

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Are You The Value?

Iannarino

Why You Are the Key to Client Success in Modern Sales When you secure a first meeting with your dream client, neither your company, your clients, nor your solution is enough to cause your client to buy from you. Instead, you and you alone are responsible for creating the value that causes the buyer and decision makers to buy from you.

Clients 221
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Three Dog Night Classic is Foundation for Present Day Selling

Understanding the Sales Force

Randy Newman has written a lot of hit songs. The two most popular were probably Short People and I Love LA but he also wrote the music for Toy Story and Monsters, Inc. In 1970, Three Dog Night recorded one of his songs called Mama Told Me (Not to Come). If you don’t remember or weren’t around to hear one of the first hits of the 1970’s, you should probably watch/listen to the song, Mama Told Me (Not to Come) below and pay attention to the words in the chorus.

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11 essential SEO elements you should be tracking

Martech

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. That’s all fine, but how helpful is it? Is it improving your rankings? If you’re managing 30-50 or even 100+ sites, does tracking technical SEO with cloud crawlers offer anything actionable?

CTR 106
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3 Practical Marketing Cloud Engagement Tips for Better Customer Relationships

Salesforce

If all of our marketing expectations became reality, it might look something like this: AI working efficiently, connecting with customers where and when they prefer to engage, or taking the tedious work out of your everyday tasks. But instead, it probably looks like this: you don’t know where to start with AI, send generic email promotions and hope someone opens them, and you manually do tasks that require a lot of time.

Customers 103
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How marketers can stop fueling customer churn for good

Martech

If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$100M Offers” at least a half-million times. It feels like all the business coaches are saying the same thing, “You’ve got to have an irresistible offer, or you’ll never sell anything, die and be buried in a pauper’s grave.” Frankly, it annoys me every time I hear it.

Customers 103
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There May Be No One Left to Care About Inclusion But You

SaaStr

So at the end of SaaStr Annual this year, I shared a bunch of statistics and metrics. Including one where, for the first time ever, we came up short: We missed our goal for the first time (since we set one) on Inclusion at Annual. We only had about 680 qualified attendees on our no-cost Equality and Inclusion program. We’d always hit our goal of 1,000 since we rolled out the program in 2018.

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GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti

Sales Hacker

Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at Klaviyo, where she transformed the customer success organization during the company’s hypergrowth, and played a key role in preparing the company for its IPO. Prior to Klaviyo she was the Group Vice President of Customer Success at DocuSign, where she built and lead successful strategies that delivered key customer outcomes and results.

GTM 83
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Who is Eric Yuan | CEO of Zoom

SaaStr

Who is Eric Yuan | CEO of Zoom Eric Yuan joined WebEx as one of the first several software engineers. At WebEx, he quickly proved his technical abilities and rose through the ranks. He was instrumental in developing the WebEx videoconferencing technology and eventually became Vice President of Engineering. In 2007, Cisco acquired WebEx for $3.2 billion, and Yuan continued with the company as their Corporate Vice President of Engineering.

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9 things to assess when auditing your CX tech

Martech

Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s important to remember that the customer experience is driven by emotions, feelings and perceptions — technology simply facilitates and enhances that experience.

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I Tested 10 Best Free AI Image Generators: Results Inside

G2

As a marketer and an AI enthusiast, I'm always looking for tools that make creativity faster, easier, and more impactful. From ChatGPT to Gemini, I've explored countless AI tools, but using AI image generators felt like a different kind of alchemy.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Automating the Adversary: Designing a Scalable Framework for Red Teaming AI

Salesforce

Background Earlier this year, Salesforce’s Office of Ethical and Humane Use and Offensive Security teams performed security and ethics assessments on Salesforce’s first version of Copilot, now Agentforce , an autonomous AI agent for CRM use cases. The assessments focused on using direct prompt injection to bypass internal and external model guardrails used at various points in the LLM interaction lifecycle to prevent offensive, irrelevant, or incorrect outputs.

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G2 Gives: Making a Difference One Review at a Time

G2

The G2 Gives review campaign is an initiative that allows users to support charitable causes by leaving product reviews. Through G2 Gives, reviews not only benefit software buyers everywhere by providing valuable feedback on products, but they also contribute to a meaningful cause.

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People Buy From People: Why Showing Your Face Online is Your Best Sales Strategy

TaskDrive

Learn why showing your face online builds trust, sets you apart, and boosts your business. Simple tips for authentic personal branding The post People Buy From People: Why Showing Your Face Online is Your Best Sales Strategy appeared first on TaskDrive.

Trust 52
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Cash Flow Forecasting: Business Owner Or Not, Here's How To Do It

Hubspot

Have you ever thought to yourself, “Where the hell is all my money going?” I have, too. And I’m not even a business owner. Even with a substantial plan and the best intentions, anyone can lose track of finances. I can imagine it’s even more complicated when you’re managing sales , multiple budgets , and full-scale operations all on your own. However, I’m happy to share that there is a modern-day solution to your money management woes: Cash flow forecasting.

Finance 36
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten