Wed.Apr 06, 2022

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The Value of the Sales Conversation vs. Your Solution

Iannarino

There is a difference between the value created in the sales conversation and the value of your product or service, one or both being described as a "solution," a way to solve a problem. The difference between the value of the conversation and the value of your product or service is one of experience. It can be difficult to understand the difference when you believe your solution is the value you provide to your prospective client, even though the only people who experience the value of what you

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63+ open-ended questions for your sales coaching

Membrain

Great sales coaches are the critical multiplier for sales performance, and open-ended questions are one of the most powerful tools in the coaching toolbox.

Sales 150
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Trending Sources

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Weather Recruitment Challenges: Make Your Talent an Advantage

Force Management

The past few years led to drastic shifts in hiring and recruitment process, impacting organizations of all sizes and in all industries. More recently, it has been imperative that organizations have a strategic approach in order to hire and retain top performers. Ensure you’re hiring the right talent for growth and at the same time creating an environment that supports your people’s success.

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How do you prioritize measurement in a privacy-first world?

Martech

Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, two questions are looming in the marketing world about measurement: How would you measure (

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 Interesting Learnings from Snowflake at $1.5 Billion in ARR

SaaStr

So when we last checked in with Snowflake, it was at $850m ARR growing a breathtaking 110%, with 162% NRR. It hasn’t really slowed down! At $1.5 Billion in ARR, it’s still growing 102%. That’s triple digit growth going into a $2 Billion run rate! Goodness. 5 Interesting Learnings: #1. Margins Continue to Improve to an Impressive 75%.

Growth 102
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Does a Twitter Professional Account add value for brands?

Martech

Twitter Professional Accounts are now available to any user who comes to Twitter to do business. Converting is free and businesses, brands, creators and publishers who make the switch will gain access to advanced profile features, promotional tools and new features. Buy what can you really expect if you convert? Here’s how to make the switch if you think it’s worthwhile.

More Trending

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7 Tips for New Work-from-Home Entrepreneurs 

Sales Pop!

Working from home can be a great way to get your new venture off the ground. It saves money and gives you the freedom to work on your new business when and where you want. To set yourself up for success, use these seven tips to help you maximize your work-from-home experience as a new entrepreneur. 1. Create a dedicated workspace. Working from home can be great, but there are many distractions, such as chores, family, and pets.

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Seeing Colleagues Again? Embrace the Weirdness

Salesforce

Imagine being challenged to meet one new person every day. That’s what Larry Fisher, CEO of Chicago marketing agency Rise Interactive, asked one of his more introverted employees to do when the company started transitioning back to the office. “That’s an opportunity to break down that weirdness and just check in with people,” Fisher said. “It allows people to see if you put yourself out there, it’s not that bad.”.

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Twitter: Edit button coming (but you’ll have to pay to get it)

Search Engine Land

Twitter says it’s been working on a feature that will allow users to edit tweets. The catch: it will only be available to Twitter Blue users. Please visit Search Engine Land for the full article.

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Is Your CRM Salesperson-Friendly?

Sandler Training

There are a number of things that we can do to make sure that our CRM tool is a great resource. Here are five simple tips that can help sales leaders in any industry make that transition a reality. The post Is Your CRM Salesperson-Friendly? appeared first on Sandler Training.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Chart Your Professional Course With the New Service Career Path

Salesforce

Skill building is critical for career advancement – and it’s important to know which skills to prioritize, based on your chosen customer service career path. Whether you’re a service agent looking to level up at your company or want to pivot into a new service career, skilling up for today’s work-from-anywhere world is more important than ever.

Service 96
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MobileFuse launches improved targeting for CTV and cross-channel campaigns

Martech

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. They also announced an update to their CTV targeting and measurement capabilities. What they do. The CTV solution now has improved targeting and measurement functions. This proprietary stack is designed to drive conversions and target audiences via custom data sets.

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When Is An Interruption Not An Interruption?

Partners in Excellence

I see lots of conversations about “interrupting our customers.” There are various opinions, pro and con. But, frankly, I think too many are, largely, missing the point. An interruption is only an interruption when we waste that person’s time! As a result, the discussion should be more focused on, “How do we create value in every interaction with our customers?

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Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want

Martech

Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. For marketers, this is a loss of opportunity as audiences are spread ever thinner, while finding it harder to identify content they want to engage with. This comes even as there are more choices than ever.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The right approach to multilingual marketing strategy

Search Engine Land

Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing.

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Good morning: The more diverse your team, the more successful it is

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketer, hope your martech is stacked in your favor. As marketers our job is to bring people to the table.

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Pinterest prohibits climate misinformation in ads, content 

Search Engine Land

Pinterest says any ads containing conspiracy theories, misinformation or disinformation around climate change are explicitly prohibited.

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Hiring Salespeople Based on the Success Triangle

Adaptive Business Services

The Success Triangle has three sides … Skills , Knowledge , and Attitude. It is said that a salesperson can be successful if they score high in two out of three. Should they score high in all three … you will have yourself a stone-cold killer. Now consider this. Skills and knowledge can be taught. Attitude cannot. If this holds true, and it does, if I hire someone with the right attitude , I can teach them the rest.

Consult 71
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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7 Sales Voicemail Mistakes + How to Recover [Advice from HubSpot Sales Reps]

Hubspot

"Hi there. I'm not available right now. Please leave a message and I'll get back to you. Beeeep.". This interaction (or lack thereof) can be a sales rep's worst nightmare, and for good reason — leaving a good sales voicemail is hard. But it's an integral part of sales that cannot be ignored. Here, we'll discuss seven voicemail mistakes and how to recover from them, plus give a few example scripts to inspire your next call. 7 Voicemail Mistakes + How to Recover. 1.

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People, Process, and Product: A Product Leader’s First 90 Days with Notion CPO Madhu Muthukumar (Pod 544 + Video)

SaaStr

When a founder starts a company, they don’t need a product leader. Instead, they bring in engineers, researchers, designers, and data scientists to create the product. When you eventually come in, your job as a product manager is to pull everything together. How can you hit the ground running without causing too much disruption, while also keeping everyone happy?

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WEBINAR: John Barrows hosts “What Product-Led Growth Actually Means for Sales Professionals” SPONSORSED BY CHILI PIPER

JBarrows

The post WEBINAR: John Barrows hosts “What Product-Led Growth Actually Means for Sales Professionals” SPONSORSED BY CHILI PIPER appeared first on JB Sales.

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Paying Attention To The Cues/Clues

Partners in Excellence

It’s pop quiz time. Be honest, don’t scroll down to get the answer. Here we go: You are a seller, you get a notification that I have downloaded a research report offered on your website. The research is the results of a market study on sales performance. When you call to me to follow up, what do you think I might be most interested in? A: My interest in the market research and whether I might want to learn more.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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WEBINAR: James Buckley hosts “How to Supercharge Your Discovery by Asking Great Questions”

JBarrows

The post WEBINAR: James Buckley hosts “How to Supercharge Your Discovery by Asking Great Questions” appeared first on JB Sales.

Sales 15
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CPQ: What it is and Why You Need it

Sales Hacker

Sales teams often struggle with configuration of price quotes when dealing with complex products or services or large product catalogs. Sales teams are often forced to use manual processes that result in errors, inaccuracies, and wasted time. And these manual processes take sales reps away from their most important activity: selling. Whether purposefully or by accident, sales reps often deviate from pricing and discounting guidelines.

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What the Next-Gen Marketing Cloud (and Naming) Means for You

Salesforce

Understanding the new Marketing Cloud vision and vocabulary The “Why” behind the change Embracing change, even when it’s hard When you’ll see the changes happen What’s next for Marketing Cloud innovations? I have one of the best jobs here at Salesforce. I lead our amazing teams that build and bring our innovations to you across Marketing and Commerce Cloud.

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Salesforce releases new conversational and identity resolution features for service and marketing clouds

Martech

Today, Salesforce introduced new features for their Service Cloud and Marketing Cloud. Marketers will be able to use more conversational intelligence and identity resolution capabilities to boost customer engagement. Why we care. You can’t have seamless customer experience without improved employee experience and workflow. Some of these improvements to the Service Cloud address both issues.

Service 82
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Are Utilities Ready? How To Engage Your Customers in the Most Competitive Market Yet

Salesforce

Energy customers know to call their utility first when they have a question about electric or gas service. But the landscape is changing — fast. For instance, energy consumption behavior will change drastically with companies like General Motors pivoting to zero-emissions-only vehicle production by 2035. Yet as electric vehicle (EV) adoption rises, many EV shoppers don’t know their electric utility can help them understand the costs and benefits of charging their cars at home.

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How to embed images in your marketing emails

Martech

Email marketing has long been a moving target — from the evolving landscape of email service providers to constant changes in infrastructure and security. Despite this, visual imagery remains one of the key elements of successful email marketing campaigns, even though it poses one of the biggest challenges to email marketers. Many marketers are skeptical when it comes to embedding images in email marketing messages.

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How to Use Creative Visual Marketing for Lead Generation

Lead Fuze

We operate in a noisy and crowded digital environment. You need more than ordinary marketing tactics to create a foothold in this landscape. Visual marketing for lead generation has emerged as one of the most impressive techniques for marketers to grow their businesses. . Why are more and more marketers investing in visual marketing for lead generation?