Tue.Dec 06, 2022

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What Is Churn Rate?

Iannarino

In sales, the word churn means losing a client. Your churn rate is the percentage of revenue you lost due to clients leaving. Sales 2022 LL-Vault

Clients 180
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Balancing Hyper Growth with Risk: Secrets to Scaling with Brex’s COO and Alloy’s CRO

SaaStr

When scaling a SaaS company, striking a balance between hypergrowth and risk is essential. Brex’s COO, Michael Tannenbaum, and Alloy’s CRO, Laura Spiekerman, share top lessons on how to find the right balance. Brex and Alloy are two companies that have both achieved hypergrowth.

Growth 84
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Trending Sources

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Finding Time for Play with Natasha Ho

criteria for success

Welcome back to Let's Talk Sales ! This week's guest is Natasha Ho ! Natasha is the founder of The Well-Traveled Palate , helping entrepreneurs with creative services accelerate their marketing, sales, and overall growth so they can have more freedom and time for what truly matters.

Growth 80
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Salesforce: “Things Are Too Unpredictable to Provide a Forecast”

SaaStr

So the markets keep changing at a rapid pace. I just got back from Reinvent (Amazon’s big conference) and the booths were packed, the parties were full, and times were good. But buyers kept coming back to one theme for 2023 planning: Keep. Expand or.

Closing 82
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Selling With Video – Your Guide to the Benefits of Video-Based Training

Speaker: Don Schmidt - WW Sales Enablement Director, Inside Sales MongoDB

The power of video is working for a growing roster of organizations, whether working with a live mentor or scaling programs with artificial intelligence. Take advantage of this exclusive webinar to learn how to use video coaching to your advantage!

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Google helpful content system update rolling out now (December 2022 update)

Search Engine Land

Google has begun to push out an update to its helpful content system , this is the first big update to this update since it launched in August 2022. The update started yesterday, December 5th but it is now noticeable on December 6th, which is why Google announced this update today. What is new.

More Trending

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The Connection Between Road Signs, Sales Data, Consultative Selling and Sales Recruiting

Understanding the Sales Force

You're driving down the highway and you approach a road sign which says Chicago (South), Green Bay (North). Smart people know that taking the appropriate exit puts you on the road TO one of those cities and that you are NOT IN one of those cities. Morons think they have arrived.

Consult 78
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And We Call This Progress?

Partners in Excellence

This time of year, sometimes we look back to see what’s happened how things have changed and the progress we’ve made. Typically, we look at attainment of annual goals. Questions like, “Will we hit our numbers? Could we have done more or what cause us to miss?

Growth 109
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Location pages in Google’s crosshairs after October spam update

Search Engine Land

Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through October.

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Bermuda Tourism launches 3D digital out-of-home in New York

Martech

Bermuda Tourism Authority 3D DOOH ad in New York’s Times Square. Image: OUTFRONT Media.

Launch 91
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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Google Chrome adds 3 site search shortcuts

Search Engine Land

Google Chrome is adding shortcuts to the address bar on desktop that will help you search through your bookmarks, history and tabs. Why we care. Search marketers do a lot of searching – and I’m pretty sure in our profession it’s illegal not to have dozens (hundreds?)

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Massimo Zannetti Unlocks the Power of Transparency and Analytics With CRM Upgrade

Spiro Technologies

The post Massimo Zannetti Unlocks the Power of Transparency and Analytics With CRM Upgrade appeared first on Spiro

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Meet the New CFO — Your Most Important Leader in This Economy

Salesforce

Who has the most influence in a company? Increasingly, it’s the chief financial officer. More CFOs are being promoted to CEO than ever before, according to new research. Approximately 8.1% of sitting CEOs came directly from a CFO chair. The modern CFO manages more than just money.

Finance 79
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Support a Culture of Gratitude and Improve Workplace Productivity

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. It’s that time of year, when we naturally think about what we are grateful for. But studies show the practice of gratitude translates to the workplace as well.

Product 75
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Supercharge your marketing ROI for success by Wrike

Search Engine Land

There once was a time when marketing was more art than science. Understanding whether or not your creative asset, display ad or even a TV spot was driving customers to your business took a lot of work. And there was little to no data to tell you what was working and what wasn’t working.

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Tags vs. metadata in DAM: What’s the difference?

Martech

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability.

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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. Odds are good that you would U-turn and make the drive to a store where things were better organized.

UX 71
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Supercharge your marketing ROI for success by Wrike

Martech

There once was a time when marketing was more art than science. Understanding whether or not your creative asset, display ad or even a TV spot was driving customers to your business took a lot of work. And there was little to no data to tell you what was working and what wasn’t working.

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

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4 new Microsoft features, and 5 other December updates

Search Engine Land

Microsoft has just announced new products and features, beta tests, upcoming features, and the expansion of two exiting products already in their portfolio. Why we care. Microsoft continues to adapt and introduce new features and products to compete with Google with the advertiser experience in mind.

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Episode 51: A Better Way to Break Up!

Sales Hacker

Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr.

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10 Key Ways to Leverage Your Business Ecosystem to Close More Deals

Hubspot

Sales teams are always looking for an edge. One of the best ways to outsell the competition is by leaning into your business ecosystem. Sales teams that leverage their business ecosystem close larger deals faster and more frequently. But what is a business ecosystem?

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On Sequences And “Touches”

Partners in Excellence

The research tells us we need to be persistent in our outreaches to prospects and clients. To reach and engage them, we have to leverage multiple channels of engagement. Phone, email, social, texts, and other channels must be leveraged simultaneously to provoke a prospect–even a customer to respond. Data shows we often need to reach out over 15 times to catch the attention of prospects. Years ago, it used to be 7-10 outreaches, now it’s over 15, who knows where it will be next year.

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6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

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Take KARE in the New Year

Sales Pop!

As the remaining selling sand slips to the bottom of the 2022 hourglass, it’s valuable to ponder the past year as we prepare to start strong in 2023.

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Spiro.AI Incorporates New AI-Generated Content into Sales Platform to Accelerate Manufacturing Agility

Spiro Technologies

The post Spiro.AI Incorporates New AI-Generated Content into Sales Platform to Accelerate Manufacturing Agility appeared first on Spiro

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Sales Enablement Society Experience

APACSMA