Tue.Jul 30, 2024

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How to Identify and Avoid the Pitfalls of the Performative Sales Rep

Iannarino

Are you tired of sales reps who feel more like actors than genuine partners? Here are some clues that can help you identify reps that are more style than substance.

Sales 281
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Principles for Managing AI-Related Change

Heinz Marketing

By Tom Swanson Engagement Manager at Heinz Marketing Let’s get straight to the point: there is no one-size-fits-all approach to integrating AI. Part of this is because of regular change management rules (every change is different, etc.), but another part is just how nebulous the term “AI” is. Somewhere in the past 6 months I lost sight of what the term actually means.

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How to use project management data to inform your marketing hiring strategy

Martech

Data-driven insights tell an organization’s story. It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, if you’re using your project management data for only that, you’re probably not getting all the value you can from the metrics you’re capturing. Fundamentally, metrics enable insights into performance against goals.

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“Self Centeredness”

Partners in Excellence

I was tempted to title this post, Selfishness. But I realized I’m not really describing selfishness. Being self centered, we are focused on our own needs, desires, goals and aspirations. Selfishness, by contrast, is that same focus, but at the expense of others. The selfish focus on win/lose. It’s toxic and cannot be tolerated in any environment.

Customers 126
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Generative engine optimization: What you need to know

Martech

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to what it is and why it matters. Table of contents What is GEO? GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO?

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Data: How often Google mixes ads into organic results

Search Engine Land

Google is experimenting with new ad placements in search results, but the frequency remains low. Here’s what you need to know: By the numbers. As shared by Mordy Oberstein , head of SEO brand at Wix: 0.31% of desktop SERPs have ads mixed into organic results 0.01% of mobile SERPs have ads mixed into organic results 2% of all SERPs have “normal” ad placement at the top.

More Trending

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Google enhances ad creation with AI and transparency tools

Search Engine Land

Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Why it matters. These updates aim to help advertisers create more effective ads, understand their performance better, and ensure brand safety across Google’s ad network. Key updates: New reporting tools: Conversion metrics in asset-level reporting.

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Canva acquires genAI startup Leonardo.AI

Martech

Canva acquires generative AI content and research startup Leonardo.AI for an undisclosed sum. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users. Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. Canva will continue to invest in Leonardo’s standalone platform while setting the startup’s 120-person team of designers, researchers and developers to grow Canva’s genAI off

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Perplexity launches ad revenue sharing program for publishers

Search Engine Land

Perplexity , the AI-powered search startup, is rolling out a new “Publishers’ Program” to share ad revenue with media partners, amid recent plagiarism controversies. This move signals a shift in how AI companies are approaching content partnerships, potentially setting a new standard for compensating publishers whose work is used to train and power AI systems.

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Key marketing lessons from startup to scale-up

Martech

Every startup begins with the goal of growth. Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies.

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Prepare Now: 2025's Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How to End a Sales Email: Closing Statements & Tips From a Quota-Carrying Salesperson

Hubspot

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements.

Closing 85
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How AI Is Revolutionizing Web Accessibility

G2

Artificial intelligence (AI) has quickly become integral to our lives. From auto-generated video captions to advanced language models, using AI on a daily basis has become the norm.

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GTM 105: Scaling to $100M ARR with Creative Demand Gen and Hiring Discipline with Sam Blond

Sales Hacker

Sam Blond is the former Chief Revenue Officer at Brex, where he scaled revenue from $1M to hundreds of millions in ARR. Prior to Brex, Sam served as VP of Sales at Zenefits, growing revenue from $1M to $70M in just two years. After his operating roles, Sam joined Founders Fund as an investing partner before leaving to co-found a new startup. Discussed in this Episode: Why investing early in sales ops and rev ops is critical for scaling revenue.

GTM 93
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Google adds new PMax reporting, generative AI tools

Search Engine Land

Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Why it matters. These updates aim to help advertisers create more effective ads, understand their performance better, and ensure brand safety across Google’s ad network. Key updates: New reporting tools: Conversion metrics in asset-level reporting.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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The State of Entrepreneurship Report: Key Findings From our Survey of 200+ Business Owners

Hubspot

Thriving as an entrepreneur is an extremely attractive concept for many, and you can see why — the thought of applying your passion, dedication, and savvy to create and profit from something truly yours is starry-eyed daydream material. With that said, entrepreneurship is anything but easy to navigate (a wild take, I know) — and the life of a business owner comes with a host of challenges, choices, potential pitfalls, and common hiccups.

Finance 74
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Better Google RSA creation and optimization in 3 steps

Search Engine Land

Whether you’re a seasoned PPC marketer or just starting out, creating and optimizing Responsive Search Ads (RSAs) is challenging. At SMX Advanced 2024, I highlighted the biggest pitfalls marketers face with RSAs, which make a difficult task even harder. Explore these common RSA mistakes and catch the full session replay to turn your ads around.

CTR 73
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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. It all boils down to one thing: you have to be able to work with other teams within your organization to understand what the customer requires and how to execute and deliver it.

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Better RSA creation and optimization in 3 steps

Search Engine Land

Whether you’re a seasoned PPC marketer or just starting out, creating and optimizing Responsive Search Ads (RSAs) is challenging. At SMX Advanced 2024, I highlighted the biggest pitfalls marketers face with RSAs, which make a difficult task even harder. Explore these common RSA mistakes and catch the full session replay to turn your ads around.

CTR 77
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Dear SaaStr: I’ve Started to Hate Selling. Would I Be Happier as Sales Manager Instead?

SaaStr

Dear SaaStr: I’ve Started to Hate Selling. Would I Be Happier as Sales Manager Instead? Yes, you will also hate sales management. Maybe not being a founder, or a manager in another function. But you will ultimately not be good at sales management, and thus not happy at it. Why do I say this? Because the best sales leaders I know … also love to sell.

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It’s Time to Start Thinking about that Big Q1  Sales Meeting!

The Advantexe Advisor

As the calendar turns to August and the dog days of summer are upon us, the last thing many Sales leaders are thinking about is that big Q1 2025 Sales Meeting. But you know it will be here sooner than you think and the last thing you want to do is scramble to throw something together at the last minute that doesn’t excite, motivate, or train your team to sell more.

Meeting 76
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Top 5 SaaStr Annual 2024 Sessions — So Far! CEOs and CXOs of Klaviyo, Apollo, Ironclad, Calendly and OpenAI

SaaStr

So we’re coming up fast on 2024 SaaStr Annual — Sep 10-12 in SF Bay Area in our 40+ Acre Indoor-Outdoor campus: Grab 20% OFF the final tickets here. It’s early, but we can see some trends in terms of the most popular sessions. so far: #1: “ Klaviyo: The Secrets to Winning with 200,000 SMBs (and More) with Klaviyo’s CEO and SaaStr’s Founder & CEO “ We’ve been super fans of Klaviyo and CEO Andrew Bialecki for years at SaaStr and Andrew and Jason

Legal 78
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Companies Have An Obligation To Help Customers By Deploying AI & ML Within User Interfaces

David Meerman Scott

Collecting a ton of personal information from customers means application designers have an obligation to use Artificial Intelligence and Machine Learning to make products easier to use. It's the human thing to do. Yet many companies don’t deploy AI and ML.

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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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Lean into DEI by Measuring Inclusion with iNPS

G2

Discover how to boost DEI efforts by measuring inclusion through iNPS. Learn key insights from industry leaders like G2's very own CPO, Priti Patel.

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What Is Plagiarism? Definition and How to Avoid It at All Costs

G2

Plagiarism is taking credit for someone else's work without referencing them. Explore the types of plagiarism, how to avoid it, and software that can help.

Product 59