A Serious Misunderstanding of the Word Consultative
Iannarino
JULY 25, 2021
The Gist: Too many salespeople still believe that consultative selling means asking the client about their pain. Approaches that don’t provide advice and recommendations aren’t valuable enough to call consultative. While questions and diagnoses are significant, they are only consultative in the hands of someone who can offer counsel, advice, and recommendations.
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