Sun.Jul 25, 2021

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A Serious Misunderstanding of the Word Consultative

Iannarino

The Gist: Too many salespeople still believe that consultative selling means asking the client about their pain. Approaches that don’t provide advice and recommendations aren’t valuable enough to call consultative. While questions and diagnoses are significant, they are only consultative in the hands of someone who can offer counsel, advice, and recommendations.

Consult 322
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Is it time to stop allowing the Covid excuse?

Membrain

One of the most illuminating elements of Objective Management Group’s sales evaluation methodology is the way in which it explores and exposes each salesperson’s motivations, mindset and self-limiting beliefs - their “Sales DNA”.

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Carly’s App of the Week: Roadtripper

Heinz Marketing

By Carly Bauer , Marketing Coordinator at Heinz Marketing. Are you think of doing a road trip or planning out an itinerary of places to go? Roadtrippers is a great map built just for travelers I know what you’re thinking, isn’t that what all maps are built for? That’s true but this map makes road-trip planning so much easier. Discover millions of places, like local diners and quirky roadside attractions, or scenic points, national parks, and hotels all at your fingertips.

Start-ups 115
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Dear SaaStr: How Many Sales Reps Do I Need?

SaaStr

You can back into it. First, figure out how much revenue you need to close in the next twelve month s. Because that’s more than now. Second, calculate a reasonable attainable quota for your closers, your Account Executives. This is generally derivate of your deal size. If you do small deals, reps may struggle to close $400k a year. Middle size deals, $600-$700k.

Quota 112
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Overcoming Sales Objections: 9 Guaranteed Winning Strategies

Lead Fuze

9 Overcoming Sales Objections Strategies for Getting Your New Product Launch Marketing Plan on Track. Getting leads to respond to your emails or talk to you on the phone is difficult. Even when they do, overcoming sales objections needs to be your next goal. But that’s only the start of the struggle every salesperson has to endure. Overcoming sales objections of all of those leads is possibly the biggest differentiator between those who succeed and those who don’t.

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SaaStr Classic: Jyoti Bansal of Harness.io and AppDynamics; Dev Ittycheria of MongoDB (Video + Transcript)

SaaStr

As we gear up for 2021 SaaStr Annual, I wanted to highlight some of my very favorite Annual sessions from the past you may have missed. This was certainly one of them. Jyoti Bansal, Founder and CEO of harness.io and Dev Ittycheria, President and CEO of MongoDB held a fireside chat at SaaStr Annual. They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers.

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Client Onboarding Process: Free Checklist for Service Providers

Lead Fuze

Grab our checklist for your New Product Launch Marketing Plan’s Client Onboarding Process. Client onboarding can be fun and stressful at the same time. You ever hear someone say, “it’s both a blessing and a curse”? When you provide a service, either physical (like a marketing agency) or software (like a SaaS) it can be like that.

Clients 124
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Twitter Lead Generation: 7 Effective Twitter Lead Generation Tips

Lead Fuze

Twitter lead generation cards were introduced previously in 2013. Their opening offered brands a better way of engaging with their target audience and converting followers into paying customers. Today, social media is still considered as one of the leading tools for lead generation. With that said, Twitter decided to up their game by upgrading Twitter lead generation cards to Twitter business accounts.