Sales Hacker
FEBRUARY 7, 2025
SaaS pricing isn’t static – it’s a living strategy that grows with your company. In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.
SaaStr
FEBRUARY 7, 2025
In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. Its over if there was one at all in your category.
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Martech
FEBRUARY 7, 2025
I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few moments of martech brilliance that are worth sharing. Vendor expressing concerns I once worked on a complex multi-system project involving several existing vendors. One valued vendor was taking on a new role, which understandably raised concerns for them. So, we talked to the vendor team about this.
Iannarino
FEBRUARY 7, 2025
Being able to identify when you are One-Down can be the first step to becoming One-Up.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SaaStr
FEBRUARY 7, 2025
Dear SaaStr: Does the Bar for Success Keep Going Up in Silicon Valley? Will I Ever Be Happy? Yes in many ways the bar keeps going up. When I started in tech, a $100m exit or sale was a big deal. Then it was a $1B IPO to have made it. Today, many are gunning for a $10B IPO and Its now possible to imagine building a $1 Trillion start-up. That drives many of us.
Martech
FEBRUARY 7, 2025
Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn , Microsoft, and more — plus expert tactics to reach decision-makers and drive results. 1. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner?
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Anthony Cole Training
FEBRUARY 7, 2025
Like so many of you, I enjoy the work of the worlds best comedians. At Anthony Cole Training Group, we have often used athletes, singers, and actors as a source of learning and inspiration for salespeople. And today, I want to add to that list by talking about sales tips and tactics that can be learned from comedians.
The Advantexe Advisor
FEBRUARY 7, 2025
For years, organizations have relied on traditional Finance for the Non-Financial Manager (FFNFM) programs to help managers better understand essential financial concepts and terms. This allows them to understand how their company makes money and, possibly, how to make better business decisions. In fact, a recent Advantexe survey found that 76% of companies still offer an FFNFM program, proving its continued relevance.
Martech
FEBRUARY 7, 2025
Your customer base is the single greatest determinant of your future success. In the competitive world of B2B, youre in a race for profitability. Your technology might give you a temporary edge, but competitors will catch up. What truly sets you apart is your ideal customer profile (ICP). Done right, its your catalyst for sustainable growth, propelling you to long-term profitability and customer success.
Heinz Marketing
FEBRUARY 7, 2025
By Carly Bauer , Marketing Consultant at Heinz Marketing Short-Term Wins and Long-Term Growth Too often, the pressure to drive short-term demand leads companies to neglect the foundational work required to build a lasting brand. However, a strong brand story isnt just about long-term reputationit plays a crucial role in generating demand today and setting up sustainable growth for the future.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Salesforce
FEBRUARY 7, 2025
In todays uncertain economic environment, businesses need to find ways to do more with less. On AppExchange, you can do that by using Flows and Collections. Flows bring time-saving automations and capabilities to the apps you already use, and Collections provide an efficient way to find multiple, similar problem-solving apps. Both make your work processes more efficient, allowing your teams to reach new levels of productivity.
G2
FEBRUARY 7, 2025
Search engines have become smarter, faster, and more personalized for years, but at a cost: your privacy. Every time you search on Google, your queries are logged, analyzed, and used to build a detailed profile about you. From what you buy to where you go, even what youre curious about at 2 AM, Google knows you better than you think, no matter which browser you use.
Salesforce
FEBRUARY 7, 2025
For the past century, oil and gas companies have shown an inherent resilience. They have rebounded and adapted to geopolitical, social, and environmental forces while maintaining a powerful role in the global economy. Now, the industry is at another pivotal moment: It can no longer rely on steady growth as the world seeks to reduce its carbon footprint.
G2
FEBRUARY 7, 2025
I set out to build a websitesomething clean, professional, and modern. Nothing too fancy, just a site that looked great on any device, loaded fast, and didnt feel like a relic from the early 2000s. Shouldve been easy, right?
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Salesforce
FEBRUARY 7, 2025
Every business leader and employee I talk to is re-evaluating how they work and live. We are all reimagining success amidst a number of economic, societal, and environmental crises. And while we know technology can help, it alone is not the answer. Applying new technology to old ways of doing things wont magically change the way your teams work or deliver great customer experiences at scale.
Salesfolks
FEBRUARY 7, 2025
But why do salespeople, a profession stereotyped as brimming with confidence and persuasion, wrestle so often with this internal self-doubt? Imposter Syndrome doesnt mean youre a fraudit means you care.
G2
FEBRUARY 7, 2025
With AI capabilities, cloud telephony has evolved beyond simple call routing to enabling more personalized, intelligent conversations with your customers.
SaaStr
FEBRUARY 7, 2025
Quick Reality Check: 84% of customers now expect personalized experiences. And with 7,000+ companies using Customer.io to send 35B+ messages, there’s enough data to show what actually works. Let’s break down the real metrics from companies doing this right. The Customer.io Playbook: How Top SaaS Companies Drive 2-3x Better Campaign Performance Through Multi-Channel Personalization A deep dive with Jason Lyman, CMO at Customer.io Speaker Bio Jason Lyman leads marketing at Customer.io,
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
G2
FEBRUARY 7, 2025
When security meets convenience, the stakes are high. With cyber threats on the rise, one-time passwords (OTPs) play a critical role in preventing unauthorized access, but what happens when they dont arrive on time or at all?
SaaStr
FEBRUARY 7, 2025
Dialpad’s Top Learnings Building Its Own AI Stack When it comes to AI implementation in SaaS, most companies are still figuring out whether to build or buy. But Dialpad has been quietly building their AI advantage for over 7 years, processing more than 8 billion minutes of conversations and hitting $300M ARR along the way. At SaaStr AI Day 2025, Jim Palmer, Dialpad’s Chief AI Officer (and co-founder of TalkIQ, which Dialpad acquired), shared the tactical playbook they used to build a
G2
FEBRUARY 7, 2025
After a successful discussion, what are your post-meeting habits? Do you run off to handle the next tasks, or are you among the few that consolidate your discussion points and set the momentum for the next action?
Martech
FEBRUARY 7, 2025
Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and changing customer behaviors. So businesses are turning to AI to personalize interactions, boost satisfaction and improve efficiencyall while driving revenue. Two recent reports provide important insights into todays CX landscape, investment trends and AIs growing role.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
G2
FEBRUARY 7, 2025
If theres one thing I dont envy, its the grind of cold calling. Dialing number after number, waiting on hold, and hitting voicemailsits exhausting just thinking about it!
Salesforce
FEBRUARY 7, 2025
Sustainability teams are often strapped for resources, and the climate crisis demands urgent action. These teams are small, have limited budgets, and are frequently asked to do more with less. The pressure is mounting, with increasing demands from leadership, suppliers, and regulatory bodies; sustainability transformation has never been more critical for value creation.
G2
FEBRUARY 7, 2025
Ive been working in content marketing for over four years, and in that time, Ive had the chance to dive into almost every aspect of digital marketingSEO, social media, email campaigns, and everything in between. Each project taught me something new, but one area that really caught my attention was affiliate marketing.
Partners in Excellence
FEBRUARY 7, 2025
Long time readers will know that I’ve been leveraging Google NotebookLM for AI generated conversations of my posts. For the most part, they are very good. There are always interesting ideas, observations, and sometimes fascinating twists on the writing. There are some hallucinations, but many that are knowable only to me. Listeners may not even recognize these as hallucinations.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
G2
FEBRUARY 7, 2025
Explore my analysis on 7 best order management software to automate purchase order workflows, track order expenses and manage inventory processes in 2025.
Lead Fuze
FEBRUARY 7, 2025
Sales can be a tough process – especially if you don’t have all the tools and information you need to close a deal. That’s where MEDDPICC comes in. MEDDPICC is an acronym that stands for Most Effective Day, Dollar Produced, Incentives Considered, and Competitors’ Movements. It’s a sales qualification system that allows salespeople to qualify their leads more effectively.
G2
FEBRUARY 7, 2025
I tested the best AI code generators to help you simplify coding and debugging. Read their comparison to find which AI coding assistant works best for you.
Sales Hacker
FEBRUARY 7, 2025
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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