How Your Client Justifies Buying from You
Iannarino
JULY 6, 2021
The Gist: A modern approach to sales calls for a new sales conversation. The outcomes of early conversations have changed, in large part due to our complex environment. The end goal is a sense of certainty, something that requires a different set of conversations. This post may be a bitter pill for those who believe their clients buy from them because they like their company, their products, or both.
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