Cerebral Selling
JULY 1, 2025
There’s a specific tactic I see in far too many prospecting emails that always turns customers off. These emails usually start with a standard product pitch. A few sentences about what the company does. A sentence or two trying to link their solution to a problem I might be experiencing. But then they end with a line like this: “Are you opposed to learning more?
SaaStr
JULY 1, 2025
Dear SaaStr: I’m Joining a Start-Up as Head of Sales At Just $1m ARR. What Should I Do First? First off, congrats on the role—it’s a big deal. But seed stage is tough. You’re building from scratch, and there’s no playbook handed to you. And you really are going to have to be both an AE yourself as well as the “boss” for a while. So let’s get you on track to crush it: Master the Product and ICP (Ideal Customer Profile) on Day 0.
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Partners in Excellence
JULY 1, 2025
We all know that selling is hard. It’s not just that buyers are overwhelmed, it’s not just the disruption/change everyone faces, it’s not the unpredictability we and our customers face. Just doing it right takes effort. Focus, discipline, mastery, relentless execution. Knowing this, why do we keep looking for the shortcuts? Why do we look for the hacks, so we don’t have to put in the effort?
Sales Gravy
JULY 1, 2025
Here's a question that'll keep you up at night: What do you do when your emotions are sabotaging your sales performance? That's the exact challenge posed by Kurt O'Donnell and the sales team from Joyland Roofing in Lancaster County, Pennsylvania. They're crushing it—doing $10 million in revenue with individual reps generating $2 million each—but they identified a critical weakness that could derail their ambitious goal of hitting $100 million in 10 years.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Martech
JULY 1, 2025
Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your brand stand out. Creating a memorable, enjoyable brand interaction doesn’t have to be daunting. From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach.
RingDNA
JULY 1, 2025
There has never been more pressure on revenue teams than right now in this economic downturn. To succeed, revenue teams need to know what works and then scale those best practices across the organization. In order to make success repeatable, teams need to incorporate the best sales playbook examples into their playbook. Just like no football team is going to win the Super Bowl without a book of winning plays, no sales team should try to beat the competition without a playbook.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Iannarino
JULY 1, 2025
The Problem with Traditional Sales Titles Many professionals go by titles like BDR, SDR , Account Manager, or Sales Rep. While common, these roles often reduce sales professionals to activity trackers , calendar fillers , or worse— demo jockeys. None of these convey real value creation.
Understanding the Sales Force
JULY 1, 2025
If you saw my Baseline Selling posts on LinkedIn this week (week of July 4th 2025) then this is a far more comprehensive version of three of those short posts. The 3 -minute video rant below answers the question, “Why don’t more companies follow a systematic, scientific, strategic, tactical, consultative sales process?” I think it’s one of my best rants ever.
TrackStreet
JULY 1, 2025
As marketplaces like Amazon, Walmart.com, and eBay have exploded, so too have the number of sellers listing your products without your permission. These unauthorized resellers can seem like minor annoyances at first. But left unchecked, they pose serious risks to your brand’s long-term health, customer trust, and revenue. Here are seven critical ways unauthorized resellers can damage your brand, along with steps you can take to fight back. 1.
Sales Hacker
JULY 1, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
SaaStr
JULY 1, 2025
“I just get so much more done today with the AI on the team instead of the humans on the team.” — leading CMO to me, last week. Fast as Frack. That’s the new speed of business in the AI era. I’ve been in B2B software now for 20+ years (!). Goodness. I’ve seen cycles. Boom, bust, recovery, boom again. But what’s happening right now?
Martech
JULY 1, 2025
You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results.
SaaStr
JULY 1, 2025
So ICONIQ Growth is back with their 2025 State of AI Report: Survey Overview It has some great data from 300 high growth software companies building AI products. Survey Methodology & Sample Size 300 executives surveyed at software companies building AI products (April 2025) Respondent roles: CEOs, Heads of Engineering, Heads of AI, Heads of Product Geographic split: 88% North America, 12% Europe Data collection: Anonymous external survey including some (but not all) ICONIQ portfolio companie
Martech
JULY 1, 2025
Today, Cloudflare unveiled “pay per crawl,” a way for websites to charge AI crawlers for access. Currently in private beta, the program provides more control over AI bots and lets each site set a price. The company also announced it will block AI crawlers from accessing web pages by default. “If the Internet is going to survive the age of AI, we need to give publishers the control they deserve and build a new economic model that works for everyone – creators, consumers, tomorro
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
SaaStr
JULY 1, 2025
Figma has just unleashed its non-confidential IPO filing, and it’s … epic. Here’s what Figma looks like today: 📊 Core Metrics $821M LTM revenue (46% YoY growth) $913M ARR at Q1’2025 91% gross margins (best-in-class) 18% non-GAAP operating margin (profitable!) 132% net dollar retention $1.5B+ cash, zero debt 🏢 Market Position 78% of Fortune 2000 use Figma 76% of customers use 2+ products Millions of weekly active users 13 years from founding to IPO filing 🚨 FIGMA S-1 DR
Salesforce
JULY 1, 2025
As companies contemplate building or implementing AI-powered technologies, what are user experience (UX) designers reading to meet this moment? We combed through design discussion groups and forums worldwide to find out which books keep surfacing as resources. The resulting list of titles reflects the collective challenges our field faces as teams grasp the evolving technology.
Salesforce
JULY 1, 2025
Lynn Knaak, Jeffrey Roy, and Ana Elena Vedoveli Francisco are all Salesforce alumni turned boomerangs – meaning they left the company and returned (to open arms!). So just what is it about Salesforce that continues to draw them, and many others, back? Let’s hear straight from the source: Lynn Knaak – Vice President, SMB Sales Jeffrey Roy – Area Vice President, SMB Sales Ana Elena Vedoveli Francisco – Senior Solutions Engineer Lynn started her Salesforce career in the Bay Area leading the busines
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